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VISIONINGVISIONING
Knowing the future you want, Knowing the future you want,
getting the future you imaginegetting the future you imagine
Pinellas Planning CouncilPinellas Planning Council
September 14, 2006September 14, 2006
Introduction and purpose Statutory provisions Concepts of the visioning process Techniques and methods Exercises Questions and discussion
Agenda for Visioning
Purpose of Visioning
Identify what we value today and describe what we want to be and look like in the future.
Develop consensus on what to change or preserve.
Evoke an image of the future as a foundation for planning today.
Visioning provides an opportunity to step back and look at the “big picture” – consider the ideal future for your community.
It provides a means of engaging citizens early – before the “real planning” gets underway.
Purpose of Visioning
Statutory Incentives for Visioning
Section 163.3184(17) of the Florida Statutes provides incentives
Exemption from DCA oversight of map amendments if the community…
Adopts a Community Vision and Designates Urban Service Boundaries
(USB) See DCA website:
www.dca.state.fl.us/fdcp/dcp/visioning/index.cfm
Pinellas County – some visioning projects in place both countywide and individual municipalities
Urban service agreements may meet the urban service boundary requirement
Discussion is underway regarding consistency of past efforts with statutes
Statutory Incentives for Visioning
Visioning is both Process and Product
It is values based. It fosters ownership in both the
vision and the plans that follow.
It motivates and inspires citizens.
It builds consensus.
Concepts:
Process moves people
from personal visions
to a shared vision.
Product is a statement
that includes both what we value today and what we will look
like in the future.
The future may be described in many terms:
Physical (growth and development)
Social (programs and people) Financial (economy, taxes,
budget) Cultural (heritage, education,
leisure)
Statement may be used toassess the compatibility
of new initiatives and programs
with the citizens’ ideas.
Vision Statement
Steps:
Organize – “plan to plan” Inventory – community
assessment Visioning workshops (preliminary
goals) Celebration Continuation of the planning
process
Outreach Media plan The program and process People and materials Logistics
Organizing for Visioning
Techniques and Methods:
Limited resources: Questionnaires Workshop:
Brainstorming Scenario building SPOT or TOPS analysis Focus groups
Moderate to high resources: Multiple workshops to focus
on specific topics Design charettes Cognitive mapping Image preference surveys Photographic journals
Techniques and Methods:
Questionnaires:
Mail Newspaper Workshop Questions to elicit information on
what people treasure, what obstacles are present, what changes should occur, etc.
Brainstorming:
Generate ideas Discuss and reach consensus
on the issues and ideas Prioritize the issues Can address multiple topics:
treasures, strengths, obstacles, weaknesses, opportunities, threats, plans, and strategies
SWOT Analysis
Strengths Weaknesses
Opportunities Threats
TOPS Analysis
Treasures Obstacles
Plans Strategies
Scenarios:
Imagine different futures: Extending current trends Conditions/economy/quality of
life get worse Specific new future(s)
Choose a scenario – determine how to achieve it
Focus groups:
Conduct any of these activities with individual groups that focus on a topic, area, or issue (Chamber of Commerce, neighborhood, mobility, for example)
Design charettes:
Solve design problems, such as downtown or a specific neighborhood
Consider architecture, urban design, styles of development
Use design professionals to support the program
Cognitive mapping:
“Mind map” Identifying physical
constraints Identify community problem
areas Help understand physical
relationships
Image preference surveys:
Compare different styles of development
Use paired photographic images
Questionnaires identify preferences
Photographic journal:
Individuals bring photos of treasured places and places that need change
Collect photos from other communities that represent a desired future
Compile final results Use a format to share and
distribute (flyers, brochures, newspaper insert)
Hold a celebration
Almost last step in visioning:
Feedback – “did we get it right?”
Benchmarks – measure success of future plans and programs
Honor the participants Build leadership for continued
efforts
Celebration
Start the process to create a vision for your community
2 brief exercises Discuss the results of the
exercises
Visioning Exercises
Exercise #1
Three basic visioning questions: “What do you like?” “What would you like to see
changed?” and “What do see 10 years in the
future?”
Exercise #2
Begin to develop your Visioning Program and Outreach Plan
Consider your municipality’s level of available resources
Identify visioning techniques List the action steps to begin visioning Identify ways to “get the word out”
about the visioning process
Visioning
DISCUSSION,NEXT STEPS
&QUESTIONS