What Hermione wanted

1. How do we get more fundraisers ?

2. How do we help fundraisers recruit sponsors?

3. How we get money out of this through businesses ?

Our targets: events and charities

A cover letter for events and charities

A Boris bike race

Do it. Get people to donate their own cycle rides.

A “done-nation” report to help recruit other fundraisers

www. donation.org

Hey, I’ve just walked the south pole! To help I asked friends to donate actions not money. Together we’ve 84 flights worth of carbon. Can you get more? See www. donation.org

MARK WOODS ACTION CARD

What Hermione wanted

1. How do we get more fundraisers ?

2. How do we help fundraisers recruit sponsors?

3. How we get money out of this through businesses ?

An Improved sign up process(step up Andrew)

Helpful nudges to remind people to do their task

What Hermione wanted

1. How do we get more fundraisers ?

2. How do we help fundraisers recruit sponsors?

3. How we get money out of this through businesses ?

The DoNation’sCorporate Pilot Program

Benefits of The DoNation’s Corporate Pilot Program

Sustainable Operations

1. Impressive CO2 reductions

2. Real energy savings through energy conservation

3. Greater sustainability behavior at the workplace

4. All employees engaged in executing sustainability and community strategy

Personnel / Marketing

1. Improved health and well-being of staff

2. Builds strong and motivated teams

3. Web-based corporate charitable initiative that demonstrates commitment to sustainability and community

4. A reputation for being GREEN and AWESOME

Corporate initiatives:•A company-wide CO2 reduction target•Corporate sporting challenge•A 24-hour team challenge•Hour-based volunteer target•International Employee Volunteer Day Initiative

DoActions:•Cycling to work•Turning off computer monitors•Walking up stairs•Printing less•Double-sided printing•Eating seasonal food•Fly less

How would it work for my company? Here’s an example…

STEP 1: Company X subscribes for the Corporate Pilot Program STEP 2: An company initiative is chosenSTEP 3: Four departments/floors/groups sign-up for the initiativeSTEP 4: Each department represents six participants who agree to participate in the initiativeSTEP 5: Each participant is supported by 14 Do’ers (based on current average) who undertake a sustainable DoAction

RESULT: An empowering corporate initiative is realized and a total of 336 sustainable DoActions are accomplished.

Corporate Initiative

initiative

One department

departments people

24

One person

336

It makes business-sense!

• Incredible Return-on-Investment – for a small up-front cost you reap exponential benefits

• Real savings through energy conservation• More productive employees – healthy,

motivated, engaged• Demonstrates the company’s commitment

to corporate social responsibility • Opportunity to reap the benefits of

supporting this pioneering new concept

END

Mark Wood Decides to a big thing, like explore the north pole

And asks his friends That, together, make a big difference

To raise small actions

84 plane rides of carbon

saved

How it works

2. CELEBRATING ACHIEVEMENTS

mini case studies

How Mark Wood and friends helped changed the world Mark Travelled to the north pole. He asked for small actions not money. Here’s the impact.

3

84

Mark’s mission on its own SavedBut together their actions saved

Flights

Flights

How many Showers?KGs of Carbon?

Who pledgedthese Actions

34 people washed at 30 degrees20 people ate more Vegetarian13 people cycled to work

128

Mark Changed

People’s behaviou

r

www. donation.org

Hey, I’ve just walked the south pole unaided! To help I asked my friends to donate actions not money. Through a lot of these little actions we’ve saved 84 flights worth of carbon. Can you get more? See www. donation.org

MARK WOODS ACTION CARD

2. Overall most popular actions

3. Average lifetime saving

For this task: - Carbon saved during this task: 43kgs (half a plane ride?)

For the rest of your life: For every year you keep doing this you’ll save x