Country: Italy / Year: 2014

My house bank highrelation-cashlessbranch concept

THE CHALLENGETo create a new branch conceptthat has to become a realcompetitive and branding toolable to:

Communicate a strong impactand a sense of change

Complete the implementationof a new service model to getmore leeds and to delightexisting customers

Create a warm, simple andrelational customer experience

Define a unique brand style todifferentiate Cariparma fromcompetitors

Be flexible and modular inorder to be applied in differentlocations and formats and to becoherent with costing budgetgoals

NEW BRANCH DESIGNThe “My House Bank” concept reinvents the banking experience through the innovative design and the leading-edge digital technologies, aiming to create a retail environment like no other. We have designed a revolutionary bank branch design where you can feel at home and that innovates the customer service model, by giving more competitiveness to Cariparma Crédit Agricole.

THE CLIENT Cariparma Crédit Agricole is part of Crédit Agricole Group, European leader in banking and insurance market, that globally counts more than 51 millions of customers and a network of over 11.000 branches in 76 countries in the world. Cariparma leads the Cariparma Crédit Agricole Group that includes Banca Popolare FriulAdria and Carispezia: three banks strongly linked to the national territory and connection with its community.

EXTERIOR

attraction

opening and trasparency

surprise

breaking the traditional

banking landscape

reassurance

customer always welcomed;

signage that invites customers

to sit

freedom / privacy

different levels of privacy; clients

can choose where receive consultancy

FIRST IMPRESSION WELCOME QUALITY OF RELATION

CUSTOMER EXPERIENCEZONING CONCEPT

We have been engaged to create a new concept design innovation which improves the retail branches formats of Cariparma Crédit Agricole.

The most innovative aspect is the innovation of the traditional banking customer service model. Indeed, the space is 100% available for customers, in order to allow them to choose the service they want.