High End Ready to Wear

Concealable Body Armor SAVE AND PROTECT LIVES

Contact: Doo Aquino stargategalaxia@gmail.com MADE IN AMERICA

Business Overview

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Industry Overview

Overview Industry at a Glance

Ballistic vests use layers of very strong fiber to "catch" and deform a bullet, mushrooming it into a dish shape, and spreading its force over a larger portion of the vest fiber. The vest absorbs the energy from the deforming bullet, bringing it to a stop before it can completely penetrate the textile matrix.

In the mid-1970s, DuPont introduced Kevlar synthetic fiber, which was woven into a fabric and layered. Immediately Kevlar became the fabric of choice to create lightweight body armor. Kevlar is still the most widely used fabric in modern body armor.

In recent years advances in material science have introduced new fibers to the market. However, second generation “super” fibers is complex, requires large investments, and represent significant technical challenges and none has yet made a significant impact in the industry.

In the last decade, there has been an increase demand for civilian personal body armor due to the rise of terrorism, drug wars and civilian conflicts around the world. This led to the emergence of concealable vests – body armors that are designed to blend in with regular clothing.

Sales worldwide will reach 1.9 billion in year 2015

500 million dollars annual revenue in Europe alone

Niche Market- World Business

Product offering dominated by tactical category

NJIT Certification program determines level of protection

Biggest clients are government agencies, Securities

Increase in demand for VIP protection

Opportunity for new business development

Demand for protective clothing has risen in years

Worldwide, gun crime is rising and now many more employers have to protect their employees.

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Our Product

Doo Aquino’s Technology

One of the main challenge of designing concealable ballistic apparel lies in the technical limitations of incorporating Kevlar plates in a regular garment. The stiffness and thickness of Kevlar plates and the way it is usually merged with fabrics typically prevents manufacturer from creating truly concealable ready to wear apparel.

We have found a solution to this problem by developing our patented Ready to Wear ballistic apparel system which consists of an internal structure of removable protective panels interconnected to the garment outer shell using a proprietary method of stitching and layering. The underlying structure which holds the protective plates is independent from the outer shell which allows for endless possibility of design and customization.

This advanced design allows for industry leading comfort, mobility and design flexibility and enables us to create garment with a seasonal fashion approach.

The ideal here is a front-opening just as importantly, my ballistic protection is modular my concealment vest is built-in, integrated, instead of slipping on over your head; anyone can quickly close the overlapping Velcro front flaps. My patented functional front-opening do serve a purpose in high heat environments because they offer more ventilation and heat dissipation

Benefits

High degree of customization

Better body coverage protection

Truly concealable

Comfortable

Interchangeability/Modular

Standardization of underlying structure

Ease of cleaning and maintenance

Possibility of upgrade or replacement of Protective panels

Carrier Shell – suitable for protection to level II and for Level IIIA

High Quality Ballistics from Honeywell Industries Spectra Shield IISA-3118

Carrier Shell- semi-fitted to the body, allowing air movement

Carrier shell –trim binding, adaptable to ballistic-layer thickness

Carrier shell- integrated into an article of clothing

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Spring 2014 Product Line

Vest Denim Jacket Shirt Hooded Tops Dress Coat Athletic

3-to 4 Colors

Fabric

Denim, Wool

Linen, Silk, Etc.

Size Ranges:

S-M-L-XL-XXL

6- Silhouettes

3-Design Variations

Fabrications-

•Biodegradable Materials

Outer Shell

Fabrications-

•Microfibers Materials

•Carrier Shell

Design and

Size Customization

Shirt Vest Hooded

Tops

Varsity Jacket Tailored Jacket Athletic

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Target Customers

Customer Value Proposition Primary Focus

Body Guards Private companies and

independent

contractors

• High Degree of customization to follow the image their client wishes

to portray.

• Inter-changeability of protective panels – As their clients change they

do not need to buy new protective panels each time.

• Comfort – they have to wear their armour day after day. Overall cut of

garment and methods of attachment of protective panels.

Performance

Convince users with

extensive explanation of the

technology, technical

diagrams, test results

Civilian VIP, Diplomats,

Celebrities, Executive,

Journalist

• Tailoring to follow their professional image. A certain attire will differ

on the setting. Office / Business meeting, Speaking Events, Courtroom

or other civil government location.

• High Fashion – Staying with or ahead of the pack on trends.

• High Quality – Fabrics, linings, and other embellishments

Fashion

Focus on design details,

fabric description, silhouette,

fit

Corporate

Security Airline companies,

casinos, Luxury

hotels, Banks

,Pharmacist

• Garment to look and move like ordinary clothing

• Fabric type – Wear resistant, Sweat Resistant, Breathability

• Removability of protective panels allows for cleaning.

Customization

Emphasize benefits while

highlighting flexibility for

customization

Law Enforcement

Agencies Local state and federal

agencies. International

organizations

• Able to adapt outer look to specific mission environment.

• Garment to look and move like ordinary clothing.

• Protective panels to cover large areas of the torso

Performance &

Customization

Emphasize benefits while

highlighting flexibility for

customization

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Competitive Overview

Unique Technology Compared to our competitors

We are the only company with seasonal fashion cycle

Better technology, design and style

Competitive Price Point

Market Segmentation by Product & Brand Focus

Key Differences Industry & Competitors

Small competitive field

Niche market with limited reach

Most competitors focused on the Law Enforcement market

3 main competitors: Miguel Caballero, Fortier & Co & Anxo Body armor

Strong Brand Performance

Tactical

Ready To Wear (VIP Oriented)

Tactical (Security Oriented)

Point Blank

Safariland

ABA

Second

Chance

…

Doo Aquino

Miguel Caballero

Fortier &

Co

Fashion

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Brand Concept

Contemporary Design

Medium to High Premium

Approachable

Timeless Elegance & Simplicity

Functional

Our model Customer: The Humanitarian James Bond

Humanitarian Worker

International Minded

Mid 30’s Attractive Male

Cosmopolitan Lifestyle

Intelligent and Sophisticated

Brand Guideline

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Development Plan – Near Term

Develop Website

Soft launch for tier 1

Product line

Direct to customer channel

through Ecommerce

Grassroots viral marketing

NJIT Testing

Bootstrap revenue

Start designing Q3FY14

line

Focus on R&D

Mobilize for Q3 full launch

Develop Q3FY14 integral marketing campaign

Produce Fall Q3FY14 photo shoot

Focus on R&D

Expand to Foreign Distributors

Launch Women's Body Armor

Ballistic Testing-Women

Tier 1 line full launch

Start designing Q1FY15

Line

Lease office in LIC and

purchase manufacturing

equipment

Hire initial team

Focus on R&D

Develop Q1FY16 integral marketing campaign

Develop tailoring business

Focus on R&D

De

velo

pm

en

t P

lan

Q3FY16 Q2FY15 Q1FY14 Q4FY17

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Development Plan – Long Term

Develop and launch Tier I

high end ballistic apparel

proposition

Solidify brand concept

Generate initial demand with

aggressive marketing and PR

campaign

Hire strong team and build

initial infrastructure

Develop streamlined sourcing

and manufacturing processes

Develop tailoring business

Develop regional initiatives to increase business opportunities in prioritized international markets (Mexico, Columbia, Middle East)

Launch women’s ballistic line

Launch Tier II menswear brand

Develop retail business focused on tailoring services and tier 1 line

Focus on corporate and governmental sales strategy

Begin organization realignment

Complete organization

realignment and infrastructure

optimization

Outsource Production

overseas

Explore and identify new

market opportunities

R&D focused on new

technologies development

Launch Tier III menswear

brand

Complete international roll-

out

Acquisition strategy to

diversify product offering

Licensing opportunities with

mainstream brands and

retailers (Columbia,

Patagonia…)

De

velo

pm

en

t P

lan

Long Term: Diversify FY18-FY19

Mid Term: Optimize FY16-FY17

Near Term: Expand FY15-FY16

Start-up FY14 – FY15

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Current Status

Product Development

Spring 2014 line finalized

Currently developing tech packs

Sample making

Developing manufacturing processes

Currently developing Continuation Patent #12,462,306

CRM/ IT/LOGISTIC MANAGEMENT

Established web design guideline

Designed website mockups & wireframes

Establishing technical specifications document

Built storefront prototype

Organizational

Patent Submitted

Need to register trademark

Need to submit CORP./LLC. application

Branding & Marketing

Launching brand development survey campaign

Currently designing logo and stationeries

Concept for Spring 2014 photo shoot

Coordinating photo shoot production

Initial marketing research

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Team

Doo Aquino – President-www.linkedin.com/pub/doo-Kalmanson-Aquino/27/aa9/989 AAS, Associate in Applied Science, F.I.T., 1990 Doo Aquino began his training in technical skills at FIT and has a broad background in design, management and product development . Creatively integrating technologies

from diverse fields and transforming those elements into world class product solutions as his specialty. One

United States Patents pending have been issued to Doo Aquino to date and several more have been in progress . United

States Patent Numbers 12,462,306 and titles currently issued to Doo Aquino as an inventor:

Fred Hamble- General Counsel Current Legal Consultant, Intellectual Property at Frederick J. Hamble Past General Counsel at Warren Pharmaceuticals, Inc. Intellectual Property Associate at Morgan, Lewis & Bockius LLP Associate at Pennie & Edmonds LLP Education Fordham University School of Law/Cornell University

Their biographies are summarized in the Management Team Gaps Section. Several key people are also actively being sought…..

Mike Poole- Vice President/Tactical- Title Ballistic Professional at Ceradyne, Inc. Demographic info Baltimore, Maryland Area | Research Current:*Ballistic Technician at Ceradyne, Inc. Past: Sales/Technical Manager at Oregon Ballistic Laboratories, Lead Ballistic Technician at H.P. White Laboratory-Education: Harford Community College-Lead Ballistic Technician Sales/Technical Manager/Oregon Ballistic Laboratories/ December 2006– January 2011 (4 years 2 months) Business Development and Sales Manager for a small west coast ballistics testing laboratory. DOS FE/BR certification, NIJ body armor certification and NVLAP accreditation, ATC soft and hard armor certification.

Phillip Kalmanson- Research & Development- www.linkedin.com/in/phillipkalmanson Specialties; Spacecraft Propulsion System Design, Spacecraft Architecture, Spacecraft Systems Engineering, Commercial Telecommunications Satellites, Optical Remote Sensing Payloads, Commercially Hosted Payloads Education: Florida Institute of Technology BS,Physics 1994 – 2000 Recommend Phillip’s work at Florida Institute of Technology The Johns Hopkins University MS,Electrical Engineering (Photonics) Recommend Phillip’s work at The Johns Hopkins University

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Vision

We are in a unique position in the market for ballistic protective apparel because it is a niche market with limited competition. This gives us the flexibility to position our brand advantageously. Despite our competitor’s experience in the market, we have significant advantages that allow us not only to compete but also to define and develop new market segments. With superior product, good brand positioning and pricing strategy, we will be able to penetrate the market effectively and position ourselves as leaders.

We want our customers to have a positive image of apparel protection. Our vision is to shape the market beyond its original niche audience and create new business opportunities. Our innovative product offering combined with our unique brand personality and image will undoubtedly secure and solidify our position as market innovators. This will make it very difficult for our competitors to challenge our position.

As our company grows, we need to safeguard the integrity of our brand contract and make sure that the customers are always at the center of strategic decisions and business initiatives.

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I. Introduction II. Goals and Vision III. Brand Development - Brand Contract - Brand Positioning - Brand Personality IV. Delivery and Strategy - Identity System - Advertising Campaign - Web Design - Project Timeline - Metrics of ROI V. Conclusion

Branding & Marketing Strategy

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I. Introduction

Product Brand

Branding is more than a logo and being different

than our competition, it is an evoked emotion ,an

image, a feeling, a reputation.. A link that

emotionally connects our customer to our

company.

Branding is an assembled of assets, both

tangible and intangible that constitute its value

(Brand Equity): brand loyalty awareness, perceived

quality and propriety assets.

Branding is similar to a living organism; it

evolves, adapts, and grows as the company grows.

What is Branding? The Value of Branding?

Helps drive strategic business decisions

Influence product development strategy

Provided framework for marketing efforts & delivery

Brand value determines price premium

Facilitates customer acquisition and build loyalty

Helps preserve our competitive advantage

Adds overall value to the company

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Company’s Objectives – 5 year Plan

Brand Objectives

II. Goals and Vision

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III. Brand Development

“ DEFINING OUR BRAND DNA”

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Definition

Our Brand Contract

Brand Contract

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Brand Positioning –Competition

Market Segmentation by Product & Brand Focus

Strong Brand Performance

Tactical

Ready To Wear (VIP Oriented)

Tactical (Security Oriented)

Point Blank

Safariland

ABA

Second

Chance

…

Doo Aquino

Miguel Caballero

Fortier &

Co

Fashion

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Brand Positioning – Case Study 1

Miguel Caballero- “The Armored Armani”

Differences

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Brand Positioning – Case Study 2

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Target Audience (By order of Importance)

Industry and Competitors

Key Differences Importance)

Our Positioning

Brand Positioning-Findings

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Brand Personality -Persona

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Definition

We are not…..

We are..

Brand Personality-Overview

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IV. Delivery and Strategy

“ BUILDING OUR BRAND EQUITY”

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Purpose Assets

Overview

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Identity System

Simple Custom Front Monochromatic Easy to integrate Use of tagline NYC in Tagline

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Advertising Campaign

Concept

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Web Design

Minimalist Streamlined Fast Loading Photo Oriented Efficient Navigation Seasonal

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Project Timeline-Details

Phase I: Business plan Location & facilities Corporate identity Phase II: Identify System, web development, logos, stationary Advertising, search engine, social networking, forums

Phase III: Ballistic testing Marketing/Advertising Look book Patent application Design collection

Milestones

Web developer

Photographer

Models

Marketing

Resources

Identify System Development

2012

Location/Facilities

2013

Business plan

2012

2013

Web Development

Corporate Identity

2013

2012

Patent application 2013

Design Collection

2013

Ballistic Testing

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Methods

Conduct online survey in targeted markets

Backend reports from the online storefront

Google analytics and the site traffic

analysis

Social media

Criteria for Success

Brand awareness & recognition; Measures

strength of the brand as reflected by

customers ability to identify the brand

under varying condition

Contract fulfillment; Measure the degree

to

which our brand is upholding our brand

contract.

Acquired customers; Count customers

claiming they have come to our

company’s

based on the strength of the brand

Customers Loyalty: Measures the degree

to

which customers continue to purchase

our

brand and how long that loyalty has

lasted.

Financial Values: Reports the financial

value of our brand in the marketplace.

Price premium: Finds the percentage of

premium our brand is able to command

Metrics for ROI

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As we are enter the market as provider of consumer goods, we need to build the value of our company through the development of a strong global brand. By delivering a successful branding campaign, we will secure out opportunities for efficient market penetration and rapid company growth that needs overall goals. We are in unique position in the market for ballistic protective apparel because it is a niche market with limited competitor. This gives us the flexibility to position our brand advantageously. Despite our competitors experience in the market, we have significant advantages that allow us not only to compete but also to define and develop new market segments. We want our customers to have a positive image of ready to wear apparel protection and also shape the market beyond its original niche market. Our innovative product offering combined with our unique brand personality and image will undoubtedly secure and solidify our position as market innovators. This will make it very difficult for our competition to challenge our position. As the company grows, we need to safeguard the integrity of our brad contract and make sure that the customers are always at the best of strategic decisions and business imitative.

V. Conclusion