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Page 1 HIGH END READY TO WEAR CONCEALABLE BODY ARMOR Doo Aquino LLC. By Doo Aquino

Wearable Technology/Personal Protection by Doo Aquino-2012

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Page 1: Wearable Technology/Personal Protection by Doo Aquino-2012

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HIGH END READY TO WEAR CONCEALABLE

BODY ARMOR

Doo Aquino

LLC.

By

Doo Aquino

Page 2: Wearable Technology/Personal Protection by Doo Aquino-2012

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Name: Doo Aquino LLC

Owners: Co-Founder

Legal status: LLC

Purpose: To sell seasonal concealable protective apparel

Status: Start up

Business Type: Designer/Manufacturer/On-line Retail

Products and Services: Gun protective apparel

Business Description

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AMOUNT OF CAPITAL NEED

The initial startup expense for Doo Aquino LLC includes: Operating capital of $100,000 Line of credit for $100,000

Home Base E-Commerce

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Here comes your footer Page 4

Product Development

Spring 2012 line finalized

Currently developing tech packs

Sample Development -Collections

Developing manufacturing processes

Currently developing Continuation for Patent Pending #12,462,306

IT

Established web design guideline

Designed website mockups & wireframes

Establishing technical specifications document

Built storefront prototype

Open a merchants account

Organizational

Patent submitted & revise Need to register trademark Need to submit LLC. application

Launching brand development survey campaign

Currently designing logo and stationeries

Concept for Spring 2012 photo shoot

Coordinating photo shoot production

Initial marketing research

Established social media present

Current Status

Branding & Marketing

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www://ajaxmarketing.com platform as follows;Search Engine Marketing Affiliate MarketingSocial MarketingMobileOnline Advertising BlogFlckrMySpaceFacebookYoutubeEtc.

Other strategy will include the following marketing techniques;Mail List Marketing Newsgroups or Forums ParticipationElectronic Press Release distribution E-zines Article Submissions Cybermall Participation Banner AdvertisingListing in Meta Indexes and Industry-Specific DirectoriesLinks from Sites Frequented by my target Market

Internet Strategy All of my marketing programs are integrated with every aspect direct-to-consumer business and campaign results are tracked through the;

„The best thing about the future is that it comes only one day at a time.“

Abraham Lincoln (1809-1865)

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Market Segmentation by Product & Brand Focus

Key DifferencesIndustry & Competitors

Small competitive field

Niche market with limited reach

Most competitors are focused on the security market

3 main competitors: Miguel Caballero, Fortier & Co & Anxo Body armor

Unique Technology Compared to our competitors

We are the only company with seasonal fashion cycle

Better technology, design and style

Competitive Price Point

Competitive Overview

Strong Brand

Performance

Concealable (VIP Oriented)

Tactical (Security Oriented)

FashionPoint BlankSafariland

ABASecond Chance

Doo Aquino

Miguel Caballero

Fortier & Co

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Strengths:

R and D almost complete Basis for strong management team Key first major customer acquired Initial product can evolve into range of offerings Very focused management/staff Patent Pending # 12,462,306

Weaknesses:

Insufficient cash resources Star –Up , lack of awareness amongst prospective customers Need to relocate to larger premises Absence of strong sales/marketing expertise Overdependence on few key staff

Threats: Major player may enter targeted market segment New technology may make products obsolescent Market segment's growth could attract major competition

Opportunities:

Niche market segment is poised for rapid growth Export markets offer great potential Distribution channels seeking new products Scope to diversify into related market segments

Strengths, Weaknesses, Opportunities & Threats

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Customer Value Proposition Primary Focus

Body GuardsPrivate companies and independent contractors

• High Degree of customization to follow the image their client wishes to portray.• Inter-changeability of protective panels – As their clients change they do not need to buy new protective panels each time.• Comfort – they have to wear their armour day after day. Overall cut of garment and methods of attachment of protective panels.

PerformanceConvince users with extensive explanation of the technology, technical diagrams, test results

CivilianVIP, Diplomats, celebrities, High Profile executive, Journalist

• Tailoring to follow their professional image. A certain attire will differ on the setting. Office / Business meeting, Speaking Events, Courtroom or other civil government location.• High Fashion – Staying with or ahead of the pack on trends.• High Quality – Fabrics, linings, and other embellishments

Fashion Focus on design details, fabric description, silhouette, fit

Corporate SecurityAirline companies, casinos, luxury hotels, banks , 7-11 stores

• Garment to look and move like ordinary clothing• Fabric type – Wear resistant, Sweat Resistant, Breathability• Removability of protective panels allows for cleaning.

CustomizationEmphasize benefits while highlighting flexibility for customization

Law Enforcement AgenciesLocal state and federal agencies. International organizations

• Able to adapt outer look to specific mission environment.• Garment to look and move like ordinary clothing.• Protective panels to cover large areas of the torso

Performance & CustomizationEmphasize benefits while highlighting flexibility for customization

Target Customers

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Spring 2012 Product Plan

Reference

Spring 2012 Line -Seasonal

Classic Design Protective Insert

Level II & Level III A

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Competitor ‘s BrandPoint Blank Body Armor

Strengths: •This protective apparel offers a wide range for Men and Women. It has established nationwide presence and brand among shoppers.•Most of their businesses are for Military and law enforcementsWeaknesses: •Design of product are limited in style, fit is poorly executed.•Less upper body torso protection•Delivery takes 4 to 6 weeks•Price -moderate

Anxo Body ArmorStrengths: •This protective apparel offers a wide range for Men and Women. Beginning to spread their presence and brand among shoppers•Most of their businesses Law enforcements, civilians Weaknesses:

•Design of product are limited in style, •Less upper body torso protection•Delivery takes 4 to 6 weeks•Very Expensive

Miguel CaballeroStrengths: •Offers a wide range for Men and Women. It has established brand among shoppers, domestic and international.•Most of their businesses are for civilians, military and law enforcement in South America and has widespread name recognition.Weaknesses: •Design of product are limited in style, •Less upper body torso protection•Delivery takes 4 to 6 weeks•Very Expensive

Price Range from $ 1,000 to $ 5,000 Price Range from $ 1,000 to $10 ,000Price Range from $ 7,000 to $2,000

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PRODUCTION CAPACITY –UNIT PER MONTH

Vests 65 units p/w = 260 p/m

Dress Shirts 55 units p/w = 220 p/m

Hooded Tops 55 units p/w = 220 p/m

Casual Jackets 55 units p/w = 220 p/m

Safari Jackets 55 units p/w = 220 p/m

Total Capacity Mix Production Per Month= 200 units

Production rate for assembly is units/hour.

Manufacturing Production-Outsource

Will be for units ordered only and that will guarantee zero work in process and zero finished product inventory. It will also minimize raw material (fabrics, trims and ballistic materials) to a minimum required stock. This will create a "pull" not "push" logistic system and distribution/shipping of orders. So, orders will adapt to a "fulfillment" not "distribution" system, also known as "manufacturing on demand" or "just-in-time manufacturing“.

MADE IN NEW YORK

Design

Manufacturing/ Operations

Information Systems

Supply/

Vendors

The Functional Areas Involved in Logistic Management Systems

Direct to Consumer

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Start-upFY12 – FY12

Near Term: ExpandFY13-FY14

Mid Term: OptimizeFY15-FY16

Development Plan – Long Term