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HIGH END READY TO WEAR CONCEALABLE BODY ARMOR Doo Aquino LLC. By Doo Aquino

Stylish Body Armor by Doo Aquino -2012

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In order to function, the ballistic vest thickness and bulkiness provide enough layers of fibers to stop the bullet. This can make a ballistic vest uncomfortable to wear, although my latest design is a vast improvement over earlier versions. Doo Aquino’s modern vests are integrated and usually worn concealed under a garment, and they come in a variety of cuts and designs which provide protective coverage while drape comfortably onto the body. The vest is design only to protect the torso of the wearer, which means that the head and extremities are still vulnerable to injuries. This is an important safety consideration for people who wear such vests, as they are far from invulnerable. The vest simply makes their jobs a little bit safer.

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Page 1: Stylish Body Armor by Doo Aquino -2012

HIGH END READY TO WEAR CONCEALABLE

BODY ARMOR

Doo Aquino

LLC.

By

Doo Aquino

Page 2: Stylish Body Armor by Doo Aquino -2012

Name: Doo Aquino LLC

Owners: Co-Founder

Legal status: LLC

Purpose: To sell seasonal concealable protective apparel

Status: Start up

Business Type: Designer/Manufacturer/On-line Retail

Products and Services: Gun protective apparel

Business Description

Page 3: Stylish Body Armor by Doo Aquino -2012

Body ArmorGun Culture

Demand for protective clothing of all types has risen in recent years after 911whether this is a function of the gun crime figures or of the paranoia that has accompanied the rise of terrorism is uncertain. Worldwide, the rise in private individuals buying ballistic protection has been phenomenal amongst these are the rich, the politically active and also a new trend has emerged from the following; Law enforcements, Private citizens, Private security guards or Bodyguards, Celebrities Journalists Store owners High profile executives Airlines

Gasoline StationsDeli-Owners Pawn Shops CasinosLiquor StoresBodega ownersOthers

Page 4: Stylish Body Armor by Doo Aquino -2012

Here comes your footer Page 4

Product Development

Spring 2012 line finalized Currently developing tech packs Sample Development -Collections Developing manufacturing

processes Currently developing Continuation

for Patent Pending #12,462,306

IT

Established web design guideline Designed website mockups &

wireframes Establishing technical design

specifications document Built storefront prototype -website Open a merchants account, pay pal

Organizational

Patent submitted & revise Need to register trademark Need to submit LLC. Application Establish account with Fabrics and

Trims Suppliers

Currently designing logo and stationeries

Concept for Spring 2012 photo shoot

Coordinating photo shoot production

Initial marketing research Established social media present

Current Status

Branding & Marketing

Page 5: Stylish Body Armor by Doo Aquino -2012

Page 5

Start-upRequirements

Start-up ExpensesLegal $ 1,000Rent 3,000Research & Development 1,000Hosting Set up 1,000Ballistic Testing Level II $ 24,000 Ballistics/Materials-Honeywell 5,000 Fabrics Materials -Spring/Fall 3,000 Website Development 3,000 Photography-Spring/Fall 1,000 Men’s Manequins-2 1,000 Computer-1/Printer-1 3,000 Salary- 34,000Supplies-trims 1000other 2000

Total Start-up Expenses $ 83,000

Start-up AssetsCash Required $ 00Other Current Assets $ 75,000Long –term assets $00

Total Assets $7 5,000

Total Requirements $ 158,000

AMOUNT OF CAPITAL NEEDThe initial startup expense for Doo Aquino LLC includes: Operating capital of 100,000 Line of credit for $100,000

Business Location- ‘HOME BASE”Start-up 6 months period Online retail- Packing/ShippingDelivery 2-to 3 weeks

Home Base E-Commerce

Online/processing

Shipping

Design Customer service

Allocation/Receiving Order/tracking

Production/Manufacturing-Outsource ( Manhattan (Queens, )Garments sewn outsource-Inventory minimal

Page 6: Stylish Body Armor by Doo Aquino -2012

Aquino’s Body Armor FACTOR!

STRENGTH

- Patent Pending # 12,462,306.

-Key first major customer acquired.

- Very focused management/staff

-Initial product can evolve into range of

offerings .

WEAKNESS

- Insufficient cash resources

-Need to relocate to larger premises

-Overdependence on few key staff

-Absence of strong sales/marketing

expertise

OPPURTUNITY

-Niche market segment is poised for rapid growth .

- Export markets offer great potential.

- Scope to diversify into related market segments

THREATS

-Major player may enter targeted

market segment

-New technology may make products

obsolescent

-Market segment's growth could attract major competition

SWOT

Page 7: Stylish Body Armor by Doo Aquino -2012

Page 7

www://ajaxmarketing.com platform as follows;Search Engine Marketing Affiliate MarketingSocial MarketingMobileOnline Advertising BlogFlckrMySpaceFacebookYoutubeEtc.

Other strategy will include the following marketing techniques; Mail List Marketing Newsgroups or Forums Participation Electronic Press Release distribution E-zines Article Submissions Cybermall Participation Banner Advertising Listing in Meta Indexes and Industry-Specific

Directories Links from Sites Frequented by my target

Market

Cri

tical S

uccess F

acto

rs:

Internet Marketing Strategy All of my marketing programs are integrated with every aspect direct-to-consumer business and campaign results are tracked through the;

„The best thing about the future is that it comes only one day at a time.“

Abraham Lincoln (1809-1865)

Page 8: Stylish Body Armor by Doo Aquino -2012

Why Social Media

Social Media Exposure: Better Than Traditional Ads and Cheaper

Monitor others brands/reputations

Interact with the consumers

Track ROI better

Men/Women 18-34 yrs

33% want companies to market to them via social media

Creating Niche Communities

93% - a company have presence in social media

85% - a company use it to interact with them

Almost 60% of Americans interact with a brand on a social media site

56% feel a stronger connection to brands when use social media

It’s About Relationships, Not Pitches

Monitor your brand and reputation online

Page 9: Stylish Body Armor by Doo Aquino -2012

Unique Technology Compared to our competitors

We are the only company with seasonal fashion cycle

Better technology, design and style

Competitive Price Point

Market Segmentation by Product & Brand Focus

Key DifferencesIndustry & Competitors Small competitive field

Niche market with limited reach

Most competitors are focused on the security market

3 main competitors: Miguel Caballero, Fortier & Co & Anxo Body armor

Competitive Overview

Strong Brand

Performance

Concealable (VIP Oriented)

Tactical (Security Oriented)

Point Blank

SafarilandABA

Second Chance

Doo Aquino

Miguel Caballero

Fortier & Co

Fashion

Page 10: Stylish Body Armor by Doo Aquino -2012

Competitor ‘s Brand

Page 11: Stylish Body Armor by Doo Aquino -2012

Spring 2012 Product Plan

Reference

Spring 2012 Line -Seasonal

Tier I $2699– 3099

Tier II: $2099 – 2599

Tier III:$1,399 – 1999

Classic Design Tier I

$500 – 900

Tier II: $ 400 – 800

Protective Insert

Level II & Level III A

Page 12: Stylish Body Armor by Doo Aquino -2012

PRODUCTION CAPACITY –UNIT PER MONTH

Vests 65 units p/w = 260 p/m

Dress Shirts 55 units p/w = 220 p/m

Hooded Tops 55 units p/w = 220 p/m

Casual Jackets 55 units p/w = 220 p/m

Safari Jackets 55 units p/w = 220 p/m

Total Capacity Mix Production Per Month= 200 units

Production rate for assembly is units/hour.

Manufacturing Production-Outsource

Will be for units ordered only and that will guarantee zero work in process and zero finished product inventory. It will also minimize raw material (fabrics, trims and ballistic materials to a minimum required stock. This will create a "pull" not "push" logistic system and distribution/shipping of orders. So, orders will adapt to a "fulfillment" not "distribution" system, also known as "manufacturing on demand" or "just-in-time manufacturing“.

MADE IN NEW YORK

Design

Manufacturing/ Operations

Information Systems

Supply/

Vendors

The Functional Areas Involved in Logistic Management Systems

Direct to Consumer

Logistics

Page 13: Stylish Body Armor by Doo Aquino -2012

Development Plan

Develop and launch Tier I , Tier II , and Tier III , high end ballistic apparel proposition

Solidify brand concept

Generate initial demand with aggressive marketing and PR campaign

Hire strong team and build initial infrastructure

Develop streamlined sourcing and manufacturing processes

Develop tailoring business

Develop regional initiatives to increase business opportunities in prioritized international markets (Mexico, Columbia, Middle East, Asia

Test women’s ballistic apparel line level II

Test ballistic level II I A for men’s apparel

Develop retail business focused on tailoring services and tier 1 line

Focus on corporate and governmental sales strategy

Begin organization realignment

Develop continuation for #12,462,306

Complete organization realignment and infrastructure optimization

Increase Outsource Production -locally

Explore and identify new market opportunities

R&D focused on new technologies development

Complete international roll-out

Acquisition strategy to diversify product offering

Licensing opportunities with mainstream brands and retailers (Columbia, Patagonia…)

Development Plan – Long TermStart-up

FY12 – FY12Near Term: Expand

FY13-FY14Mid Term: Optimize

FY15-FY16Long Term: Diversify

FY17-FY18

Page 14: Stylish Body Armor by Doo Aquino -2012

2012 2013 2014

Sales ( Revenue) 146913 220388 310932

Total Cost ofSales 54600 76400 111400

Gross Profit 92313 143988 199532

Net Profit 45451 61944 81176

25,000

75,000

125,000

175,000

225,000

275,000

325,000

Doo Aquino LLC. Revenue Forecast

Axis Title

OUTCOME