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This presentation was given at the annual Boston UPA conference on May 7th, 2012. It describes one of the activities we use at Mad*Pow to generate lots of ideas for design projects while building a sense of collaboration and consensus across a multi-disciplinary project team.
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ADAM CONNOR @ADAMCONNOR
DESIGN STUDIO A Method for Idea Generation, Critique, and Iteration
ADAM CONNOR @ADAMCONNOR
Concepting & Detailed Design
Vision & Definition
Research
ADAM CONNOR @ADAMCONNOR
Concepting & Detailed Design
Vision & Definition
Research
ADAM CONNOR @ADAMCONNOR
Concepting & Detailed Design
Vision & Definition
Research
ADAM CONNOR @ADAMCONNOR
Concepting & Detailed Design
Vision & Definition
Research
ADAM CONNOR @ADAMCONNOR
Synthesize Observations
Create or Refine
Observe & Evaluate
Idea IdeaIdea
ADAM CONNOR @ADAMCONNOR
IdeaIdea Idea
IdeaIdea
IdeaIdeaIdea
Idea Idea
Solution
IdeaIdea
Idea
Idea Idea
ADAM CONNOR EXPERIENCE DESIGN DIRECTOR @ADAMCONNOR
Inevitably, we run into challenges.
Which option should we choose?
We need to put all of these ideas in front of users and let them tell us.
I just remembered... it also needs to do these 16 other things.
ADAM CONNOR @ADAMCONNOR
The ever-dreaded
Swoop-n-Poop
ADAM CONNOR @ADAMCONNOR
The ever popular brainstorm…
ADAM CONNOR @ADAMCONNOR
ADAM CONNOR @ADAMCONNOR
Yes, there is an “i” in “design,” but it falls in-between a whole bunch of other stuff.
ADAM CONNOR
How can we engage team members, including stakeholders, so that we…
Generate lots of ideas?
@ADAMCONNOR
ADAM CONNOR
How can we engage team members, including stakeholders, so that we…
Give team members a chance to share ideas early in the project.
Generate lots of ideas?
@ADAMCONNOR
ADAM CONNOR
How can we engage team members, including stakeholders, so that we…
Give team members a chance to share ideas early in the project.
Generate lots of ideas?
Learn about the perspectives each area of expertise involved has.
@ADAMCONNOR
ADAM CONNOR
How can we engage team members, including stakeholders, so that we…
Give team members a chance to share ideas early in the project.
Generate lots of ideas?
Learn about the perspectives each area of expertise involved has.
Choose ideas based on consensus and their effectiveness for our objectives.
@ADAMCONNOR
ADAM CONNOR
How can we engage team members, including stakeholders, so that we…
Give team members a chance to share ideas early in the project.
Generate lots of ideas?
Learn about the perspectives each area of expertise involved has.
Establish a shared sense of ownership in the solution?
Choose ideas based on consensus and their effectiveness for our objectives.
@ADAMCONNOR
ADAM CONNOR @ADAMCONNOR
Idea IdeaIdea
IdeaIdea
IdeaIdea
Idea
IdeaIdeaIdea
IdeaIdea
Solution
IdeaIdea
Idea
Idea Idea
Synthesize Observations
Create or Refine
Observe & Evaluate
Divergent Thinking
ADAM CONNOR @ADAMCONNOR
Divergent Thinking
Convergent Thinking
ADAM CONNOR @ADAMCONNOR
Divergent Thinking
Convergent ThinkingCritique
ADAM CONNOR @ADAMCONNOR
Divergent Thinking
Convergent ThinkingCritique
Individual Exploration Group Refinement
ADAM CONNOR @ADAMCONNOR
ADAM CONNOR @ADAMCONNOR
SKETCHPRESENTCRITIQUE
ADAM CONNOR @ADAMCONNOR
SKETCHPRESENTCRITIQUE
ADAM CONNOR @ADAMCONNOR
SKETCHPRESENTCRITIQUE
ADAM CONNOR @ADAMCONNOR
SKETCHPRESENTCRITIQUE
The ever-important setup.
ADAM CONNOR EXPERIENCE DESIGN DIRECTOR @ADAMCONNOR
Framing the Problem
ADAM CONNOR @ADAMCONNOR
Framing the Problem
Personas
ADAM CONNOR @ADAMCONNOR
Framing the Problem
Goals
Personas
ADAM CONNOR @ADAMCONNOR
Framing the Problem
Goals
Personas
Principles
ADAM CONNOR @ADAMCONNOR
Framing the Problem
Goals
Personas
Scenarios
Principles
ADAM CONNOR @ADAMCONNOR
Framing the Problem
Goals
Personas
Scenarios
Tip: Make sure this isn’t the first time people see these.
Principles
ADAM CONNOR @ADAMCONNOR
Framing the Problem
Goals
Personas
Scenarios
Tip: Make sure this isn’t the first time people see these.
You’ll also need…
Paper
Black, Red and Green Markers
A Timer
Tape
Butcher Paper (optional)
Principles
ADAM CONNOR @ADAMCONNOR
Choose the best scenarios for your studio by…
Looking for scenarios that make up the “core” of the product (most encountered, largest audience, most sensitive)
ADAM CONNOR @ADAMCONNOR
Choose the best scenarios for your studio by…
Looking for scenarios that make up the “core” of the product (most encountered, largest audience, most sensitive)
Looking for scenarios that feature functions or challenges that there is significant discussion around.
ADAM CONNOR @ADAMCONNOR
Choose the best scenarios for your studio by…
Looking for scenarios that make up the “core” of the product (most encountered, largest audience, most sensitive)
Breaking down long scenarios into smaller sub-scenarios.
Looking for scenarios that feature functions or challenges that there is significant discussion around.
ADAM CONNOR @ADAMCONNOR
Choose the best scenarios for your studio by…
Looking for scenarios that make up the “core” of the product (most encountered, largest audience, most sensitive)
Breaking down long scenarios into smaller sub-scenarios.
Looking for scenarios that feature functions or challenges that there is significant discussion around.
Getting agreement from the team on the chosen scenarios.
ADAM CONNOR @ADAMCONNOR
Who gets an invitation?
ADAM CONNOR @ADAMCONNOR
Who gets an invitation?
Cross-functional
ADAM CONNOR @ADAMCONNOR
Who gets an invitation?
Key stakeholders
Cross-functional
ADAM CONNOR @ADAMCONNOR
Who gets an invitation?
Key stakeholders
Up to 20 people (ideally more like 12-16)
Cross-functional
ADAM CONNOR @ADAMCONNOR
Who gets an invitation?
Key stakeholders
Up to 20 people (ideally more like 12-16)
Cross-functional
Balanced teams of 3-6 people
ADAM CONNOR @ADAMCONNOR
Who gets an invitation?
Key stakeholders
Up to 20 people (ideally more like 12-16)
Cross-functional
Balanced teams of 3-6 people
Tip: Create teams ahead of time and consider people’s personalities and attitudes. Make sure you have one person on each team who can act as the facilitator.
ADAM CONNOR @ADAMCONNOR
On your mark. Get set. G0!
@ADAMCONNORADAM CONNOR
Wait! I can’t DRAW!
@ADAMCONNORADAM CONNOR
Wait! I can’t
DRAW!!!Rectangle Ellipse
Wavy LineTriangle
ADAM CONNOR @ADAMCONNOR
@ADAMCONNORADAM CONNOR
@ADAMCONNORADAM CONNOR
@ADAMCONNORADAM CONNOR
@ADAMCONNORADAM CONNOR
@ADAMCONNORADAM CONNOR
@ADAMCONNORADAM CONNOR
@ADAMCONNORADAM CONNOR
When communicating with sketches, the details you focus on need only be what’s necessary to illustrate your point.
ADAM CONNOR @ADAMCONNOR
ADAM CONNOR @ADAMCONNOR
ADAM CONNOR @ADAMCONNOR
ADAM CONNOR @ADAMCONNOR
The design process is one of evolution, not production. Sketching facilitates faster exploration and refinement of ideas through iteration.
ADAM CONNOR @ADAMCONNOR
1WHAT HAPPENS Individuals sketch as many ideas as they can come up with in 5-8 minutes.
WHY
Generate as many ideas as possible without time for over-analyzing.ADAM CONNOR @ADAMCONNOR
1 2WHAT HAPPENS Individuals sketch as many ideas as they can come up with in 5-8 minutes.
WHAT HAPPENSIndividuals sketch 1 idea in 5-8 minutes based on ideas & critique shared in the previous charrette.
WHY
Generate as many ideas as possible without time for over-analyzing.
WHY
Allow individuals to form their own conclusions on the strongest ideas.
ADAM CONNOR @ADAMCONNOR
3WHAT HAPPENSCollaboratively, members of a team sketch 1 idea in 20-25 minutes based on their earlier charrettes.
WHY
Understand how groups compromise & where consensus has surfaced.!
1 2WHAT HAPPENS Individuals sketch as many ideas as they can come up with in 5-8 minutes.
WHAT HAPPENSIndividuals sketch 1 idea in 5-8 minutes based on ideas & critique shared in the previous charrette.
WHY
Generate as many ideas as possible without time for over-analyzing.
WHY
Allow individuals to form their own conclusions on the strongest ideas.
ADAM CONNOR @ADAMCONNOR
ADAM CONNOR @ADAMCONNOR
What about group think and design-by-committee?
ADAM CONNOR @ADAMCONNOR
Critique is critical to the success of collaborative activities like studio because it allows participants to…
Actively avoid personal preference and analyze ideas against the personas, scenarios, goals and principles that frame the project.
ADAM CONNOR @ADAMCONNOR
Critique is critical to the success of collaborative activities like studio because it allows participants to…
Actively avoid personal preference and analyze ideas against the personas, scenarios, goals and principles that frame the project.
Collectively identify which ideas are most important in creating an effective design.
ADAM CONNOR @ADAMCONNOR
Critique is critical to the success of collaborative activities like studio because it allows participants to…
Actively avoid personal preference and analyze ideas against the personas, scenarios, goals and principles that frame the project.
Avoid group-think, design-by-committee and preferential based decision making.
Collectively identify which ideas are most important in creating an effective design.
ADAM CONNOR @ADAMCONNOR
Rules & Guidelines for Critique
ADAM CONNOR @ADAMCONNOR
Rules & Guidelines for Critique
Present quickly.
ADAM CONNOR @ADAMCONNOR
Rules & Guidelines for Critique
Everyone is equal and a critic.
Present quickly.
ADAM CONNOR @ADAMCONNOR
Rules & Guidelines for Critique
Everyone is equal and a critic.
Avoid getting sidetracked by problem solving.
Present quickly.
ADAM CONNOR @ADAMCONNOR
Rules & Guidelines for Critique
Everyone is equal and a critic.
Avoid getting sidetracked by problem solving.
Present quickly.
Ask questions as necessary.
ADAM CONNOR @ADAMCONNOR
Rules & Guidelines for Critique
Everyone is equal and a critic.
Avoid getting sidetracked by problem solving.
Present quickly.
Ask questions as necessary.
Use principles, personas, scenarios and goals to focus discussion.
ADAM CONNOR @ADAMCONNOR
The aftermath and what comes next.
ADAM CONNOR @ADAMCONNOR
How long is long enough?
ADAM CONNOR @ADAMCONNOR
How long is long enough?
Sample Setup: 3 teams of 4 people working on 1 persona/scenario
ADAM CONNOR @ADAMCONNOR
How long is long enough?
Sample Setup: 3 teams of 4 people working on 1 persona/scenarioOpening 15 minutes
ADAM CONNOR @ADAMCONNOR
How long is long enough?
Sample Setup: 3 teams of 4 people working on 1 persona/scenarioOpening 15 minutes
Scenario Review 5 minutes
ADAM CONNOR @ADAMCONNOR
How long is long enough?
Sample Setup: 3 teams of 4 people working on 1 persona/scenarioOpening 15 minutes
Charrette 1 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min)
Scenario Review 5 minutes
ADAM CONNOR @ADAMCONNOR
How long is long enough?
Sample Setup: 3 teams of 4 people working on 1 persona/scenarioOpening 15 minutes
Charrette 1 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min)
Charrette 2 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min)
Scenario Review 5 minutes
ADAM CONNOR @ADAMCONNOR
How long is long enough?
Sample Setup: 3 teams of 4 people working on 1 persona/scenarioOpening 15 minutes
Charrette 1 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min)
Charrette 2 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min)
Charrette 3 Sketching 15 minutes Present & Critique 30 minutes 10 min/group (present: 3 min, critique 7 min)
Scenario Review 5 minutes
ADAM CONNOR @ADAMCONNOR
How long is long enough?
Sample Setup: 3 teams of 4 people working on 1 persona/scenarioOpening 15 minutes
Charrette 1 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min)
Charrette 2 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min)
Charrette 3 Sketching 15 minutes Present & Critique 30 minutes 10 min/group (present: 3 min, critique 7 min)
Scenario Review 5 minutes
Closing 30 minutes
ADAM CONNOR @ADAMCONNOR
How long is long enough?
Sample Setup: 3 teams of 4 people working on 1 persona/scenarioOpening 15 minutes
Charrette 1 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min)
Charrette 2 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min)
Charrette 3 Sketching 15 minutes Present & Critique 30 minutes 10 min/group (present: 3 min, critique 7 min)
Scenario Review 5 minutes
Total ~2 hours 45 minutesClosing 30 minutes
ADAM CONNOR @ADAMCONNOR
How do I get people to come up with new ideas?
ADAM CONNOR @ADAMCONNOR
When shouldn’t you use a Design Studio?
ADAM CONNOR @ADAMCONNOR
ADAM CONNOR
You might not be ready to run a design studio for your project if…
You haven’t adequately framed and broken down the problem.
ADAM CONNOR @ADAMCONNOR
ADAM CONNOR
You might not be ready to run a design studio for your project if…
You don’t have enough agreement on how you’ve framed the problem and broken it down.
You haven’t adequately framed and broken down the problem.
ADAM CONNOR @ADAMCONNOR
ADAM CONNOR
You might not be ready to run a design studio for your project if…
You don’t have enough agreement on how you’ve framed the problem and broken it down.
You haven’t adequately framed and broken down the problem.
A concept already exists that the team can’t or won’t stray from.
ADAM CONNOR @ADAMCONNOR
ADAM CONNOR
You might not be ready to run a design studio for your project if…
You don’t have enough agreement on how you’ve framed the problem and broken it down.
You haven’t adequately framed and broken down the problem.
A concept already exists that the team can’t or won’t stray from.
Some team member attitudes aren’t open to it.
ADAM CONNOR @ADAMCONNOR
ADAM CONNOR
You might not be ready to run a design studio for your project if…
You don’t have enough agreement on how you’ve framed the problem and broken it down.
You haven’t adequately framed and broken down the problem.
A concept already exists that the team can’t or won’t stray from.
Some remote situations.
Some team member attitudes aren’t open to it.
ADAM CONNOR @ADAMCONNOR
ADAM CONNORADAM CONNOR
Design Studio allows us to…
@ADAMCONNOR
ADAM CONNORADAM CONNOR
Expand our ability to collect good ideas.
Design Studio allows us to…
@ADAMCONNOR
ADAM CONNORADAM CONNOR
Build consensus and a shared sense of ownership and collaboration in the creation of the solution.
Expand our ability to collect good ideas.
Design Studio allows us to…
@ADAMCONNOR
ADAM CONNORADAM CONNOR
Build consensus and a shared sense of ownership and collaboration in the creation of the solution.
Expand our ability to collect good ideas.
Build a shared understanding of the problem space and the perspectives of individual team members have.
Design Studio allows us to…
@ADAMCONNOR
ADAM CONNORADAM CONNOR
Build consensus and a shared sense of ownership and collaboration in the creation of the solution.
Expand our ability to collect good ideas.
Speed up the design timeline in a project.
Build a shared understanding of the problem space and the perspectives of individual team members have.
Design Studio allows us to…
@ADAMCONNOR
ADAM CONNORADAM CONNOR
Build consensus and a shared sense of ownership and collaboration in the creation of the solution.
Expand our ability to collect good ideas.
Speed up the design timeline in a project.
Give team members an opportunity to understand the impacts that decisions have on the overall design and other considerations.
Build a shared understanding of the problem space and the perspectives of individual team members have.
Design Studio allows us to…
@ADAMCONNOR
It’s more than a workshop activity.
ADAM CONNOR @ADAMCONNOR
THANK YOU!
For more thoughts on critique, communication, and collaboration,
check out discussingdesign.com. !
And look for Discussing Design from O’Reilly Media in 2015!
Adam Connor Experience Design Director
!!
@adamconnor [email protected]