Upload
paloma-tyson
View
28
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Concepting for the Hive Mind. The T-Shaped Ad Person. The T-Shaped Ad Person. The T-Shaped Ad Person. Required Reading. If You Only Read One Book. Read the Classics. Anything by David Ogilvy. Read for Your Area Example: Art Direction. Your own site. cargocollective.com. OR. - PowerPoint PPT Presentation
Citation preview
Concepting for the Hive Mind
The T-Shaped Ad PersonAcct. Service Creative Media Planning /
BuyingResearch / Acct.
Planning
The T-Shaped Ad Person
Art Direction
Acct. Service Creative Media Planning / Buying
Research / Acct. Planning
The T-Shaped Ad Person
Art Direction
Typograpy
Design
Software
Photography
Video/Film
Code (HTML, CSS, Javascript)
Acct. Service Creative Media Planning / Buying
Research / Acct. Planning
Required Reading
If You Only Read One Book
Read the Classics
Anything by
David Ogilvy
Read for Your AreaExample: Art Direction
cargocollective.com
OR
Your own site
Learn to code
Get Involved
StorytellingARG• Audi: Art of the H3ist
– http://mckinney.com/work/clients/audi/art-of-the-h3ist
• Why So Serious? - An Overview of 42 Entertainment's Viral Campaign– https://www.youtube.com/watch?v=1pd74It-yVo
Social– https://twitter.com/RoamingGnome/status/468411117950492673
ClairolDoes She … or Doesn’t She?
1957
Brief
• 1950s: most women didn’t dye their hair • reserved for women overly fixated on their
looks (or of ill repute)• only in a salon (hours)
• needed to convince women they could dye their hair without anyone being the wiser.
Reimagine the Campaignfor Today
In-Class Group Exercise
Does She … or Doesn’t She?
• empower women through choice • create awareness about hair dying becoming
acceptable • help women learn more about how to get
started when curiosity strikes • drive product trials, advocacy and sales
Considerations
• Shareable / Participatory• Visual• Interactive• Downloadable• E-Commerce• Paid, Earned, Owned channels