1. Display MeasurementConcepting to Completion
John Grudnowski
Founder & Managing Partner
Mike Abramson
Director of Sales
Gail Zielinski
Account Director

2. Ill send a PDF.Please dont worry about notes. Lets talk
First:
3. Expectation Setting:
Just in case:

CTR Click Through Rate

4. CPM Cost Per Thousand 5. CPC Cost per clickAlso Note:

This topic could be a full day. Were going to have to leave a lot out

6. Were showing many visual examples & the Pace will be fast. Please stop us and ask questions 7. Showing a lot of FRWD/Vizu/Nielsen graphs. Were not up here trying to promote. Were just showing examples. And our works is what weve got. Forgive us on that please.