Design Overall Powerpoint

Design, Business, and Innovation Amanda Lastella

Design Thinking, Tim Brown

Created step-by-step representation of process of creating design innovation


Design Thinking, Tim Brown Inspiration

-  Considers problem facing business/ community - Technology, constraints, seeking out new ideas


Design Thinking, Tim Brown Ideation

-  Proposed solutions

-  Creation of MANY prototypes

-  Communication

Design Thinking, Critical Question 1


What could happen if an innovator doesn’t test his or her prototype, and instead moves on to the production phase of a product?

“Companies are not required to provide any safety data when they notify the agency about a new chemical, and they rarely do it voluntarily…” Ian Urbina: “Think those Chemicals have been Tested?”, New York Times

Design Thinking, Critical Question 2


Why is communication a key component of the design thinking process?

“…failure to ask important relevant questions” Dennis S. Gouran: “A Critical Analysis of Factors Related to Decisional Processes Involved in the Challenger Disaster“

Design, Business, and Innovation

Amanda Lastella

Going Deeper, Seeing Further…

Consider the background of the costumers/ consumers


Layer those backgrounds to find patterns/ consistencies


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See whether or not extreme ends of a spectrum can offer insight into issue


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Learn about backgrounds of employees within company

- Can they be shifted?


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Look into backgrounds of all people involved in business/ economic network


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Ethnographic Research, Walking to Art Studio

-girl on left: -carrying white bag with art projects -girl on right: -helping girl on left carry black box with art supplies


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Ethnographic Research, Watching Various Edited Videos

-guy in red sweatshirt showing group video editing app -he is leading most of the conversation


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Ethnographic Research, Playing the Piano

-guy in red sweatshirt playing on piano for the rest of the group -piano against red wall with various drawings and paintings hanging above it


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Ethnographic Research, Filming

-guy in red sweatshirt recording girl in leather jacket (not seen in photo) using video editing app he had shown earlier -room has video games stacked against the wall (right) and clothes in closet (centered behind guy)


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Ethnographic Research, Notes on Participants

-the guy in the group appears deeply interested in film making, including the girl wearing the black leather jacket in various edited videos


Ethnographic Research, Additional Notes

-girl in black leather jacket likes to get involved and help others carry equipment/ record content

Amanda Lastella Design, Business, and Innovation

Ethnographic Research, Additional Notes

-girl in blue sweatshirt involved in art class, works outside on projects, has a lot of supplies to carry around campus with her

Amanda Lastella Design, Business, and Innovation

-the ability to carry around equipment was limiting to all three participants -the two girls: art equipment -the guy: camera/ filming equipment

Ethnographic Research Findings


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Interviewing Humans

Interview’s main focus: the participants -Interviewer there merely as a guide


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Interviewing Humans

Do NOT include personal stories/ anecdotes


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Interviewing Humans

Since focus is on the participant, make him or her feel at ease -Helps participant open up


Amanda Lastella

Interviewing Humans

Listen more than you speak -Goal is to gain more information from this person, keep that focus


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Interviewing Humans

Clarify vague answers - “Why is that?”, “Tell me more about that.”


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Interview Planning

-Ok, so just start off with introducing yourself. -So, how are you doing? -What do you like to do for fun? -You’re a Hofstra student, right? What are some of your classes? What’s your favorite class? -What kind of art projects do you do? What was your favorite one? -What are some of the more difficult aspects of art? -Is there anything you wish you could change about the class? Is there anything that would make the difficult parts of it easier to manage? -How do you bring your art supplies to school everyday? -Is it easy to get those supplies to class? -What do you think would make it easier to get those supplies to class? -Would making it easier to get to different locations easily with your supplies make you more motivated to do artwork? -Thank you so much for your time. Do you have any more comments about what we discussed?


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Edited Interview


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Interview Findings

-Process of making art -Time consuming -Drawing, planning piece/work, painting/drawing the

final product


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Interviewing Findings

-Supplies -Lots of supplies are needed to make artwork -Expensive -Heavy, difficult to carry around -Takes more time to carry supplies


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Peer to Peer Documentation

-girl in black jacket fixing hair with mirror -background includes two beds, right one lined with stuffed animals on top


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-girl in black jacket fixing brushing hair in front of large mirror -clothes hanging on bed post -one lamp lighting most of room -mirror surrounded with jewelry and hair products


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-girl in flannel shirt showing showing charcoal -girl in black looking at tube of paint -box on floor with art supplies -beds in background, both unmade


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-close up of art supply box -large paint tubes in back (presumably acrylic) -top part of box in front with various pens, charcoals, other drawing supplies


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-left: stack on video game covers, remote on top -right top: different game systems and other game discs either stacked on top of each other or in boxes -bottom: school books and folders


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Peer to Peer Documentation Observations

Room -Low lighting -Pink walls with white, sparkly ceiling -Two unmade beds


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Organization: Room -Many items thrown around room -Some stacked on top of each other -General idea of where certain objects belong -ex. Video games on shelf, clothes in closet, stuffed

animals on bed


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Organization: Supply Box -Heavy items in bottom compartment -ex. Paint tubes -Light items on top “shelf” -ex. Pens, pencils, charcoals


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Peer to Peer Documentation Findings

-Amount of “Stuff” -ex. Supply box: all possible art supplies girl in flannel could

need/use Room: various clothes, video games, game systems,

remotes


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Room: -Necessity for organization -Ability to put belongings in more clear, organized spaces -Necessity for mobility -Difficult to find, gather, and carry belongings should

need to move arise


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Supply Box: -Necessity for better mobility -Box itself very large, difficult to manage/ carry around -Heavy -Lots of supplies in one place


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Desk Research, Business Sites

“There’s Magic in Mess: Why you should Embrace a Disorderly Desk”

-Disorder creates order in itself -Messy piles on desk create computer-like memory

cache https://www.ft.com/content/e6f82da0-8b4d-11e6-8cb7-e7ada1d123b1


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“Interview: Artist Susan Rothenberg” -Describes art process -”….has been known to repaint even after the canvases have

been hung on the gallery walls.” -”’I threw out a lot of work… I started it…. my usual process…

then I just thought, I don’t want it in my studio.’” https://www.ft.com/content/667f8384-83bf-11e6-8897-2359a58ac7a5


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“Pure Storage: Not Whirr-king Out -Failing storage company -Trying to replace old hard disc drives with flash storage -Most customers moving to cloud, removing need for

storage, and this company, altogether https://www.ft.com/content/b597a666-7fa2-11e6-8e50-8ec15fb462f4?ftcamp=published_links%2Frss%2Flex%2Ffeed%2F%2Fproduct


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“Nano-Machine Inventors win Nobel Chemistry Prize” -Creation of nano machines through organic material “’…demonstrates how the miniaturization of technology

can lead to a revolution’” https://www.ft.com/content/ac7ac9aa-8add-11e6-8aa5-f79f5696c731


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“Nvidia Shows off Smaller Artificial Intelligence Computer for Baidu Car”

-Creating more efficient AI computer for self-driving cars -SMALLER system- systems like this more in demand,

progression towards smaller technologies http://www.reuters.com/article/us-nvidia-computer-idUSKCN11J08F


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Design Thinking for Educators, Ideo

-Overall guide for teachers to use design thinking process in and out of classroom

-Helps people with no business background use business tactics in other fields


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-Goes over issues faced by most teachers -ex. Students not focusing, parents not communicating,

rooms can’t promote learning for different types of students, teachers don’t cooperate


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-Introduces design thinking as a “mindset,” different way of looking for solutions (pg.11)

-”Human centered”- promotes “empathy” between coworkers and those affected by given system

-”Collaborative”- encourages team-building -”Optimistic”- belief that change can occur -”Experimental”- allows for sharing of new ideas and

embraces failure as a means to success


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-Introduces uses of design thinking in classroom -Helps change course material and how it’s delivered to

students -Reconsiders the use of space within given classroom -Redesigns outdated administrative processes -Improves communication between different professionals

(ex. teachers to administrators)


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-Encourages “stepping out of your zone of comfort” (pg.16) -Aids in discovery of new ideas -Allows for communication between groups that wouldn’t

otherwise reach out to one another -Helps break “routine”
