Design overall powerpoint2

Design, Business, and Innovation Amanda Lastella

Design Thinking, Tim Brown

Created step-by-step representation of process of creating design innovation



Inspiration

Considers problem facing business/ community

Technology, constraints, seeking out new ideas



Ideation

Proposed solutions

Creation of MANY prototypes

Communication


Design Thinking, Critical Question 1

What could happen if an innovator doesn’t test his or her prototype, and instead moves on to the production phase of a product?

“Companies are not required to provide any safety data when they notify the agency about a new chemical, and they rarely do it voluntarily…”Ian Urbina: “Think those Chemicals have been Tested?”, New York Times


Design Thinking, Critical Question 2

Why is communication a key component of the design thinking process?

“…failure to ask important relevant questions”Dennis S. Gouran: “A Critical Analysis of Factors Related toDecisional Processes Involved in the Challenger Disaster“


Going Deeper, Seeing Further…

Consider the background of the costumers/ consumers



Layer those backgrounds to find patterns/ consistencies



See whether or not extreme ends of a spectrum can offer insight into issue



Learn about backgrounds of employees within company

Can they be shifted?



Look into backgrounds of all people involved in business/ economic network

Ethnographic Research, Walking to Art Studio

-girl on left:-carrying white bag

with art projects-girl on right:

-helping girl on left carry black box with art supplies


Ethnographic Research, Watching Various Edited Videos

-guy in red sweatshirt showing group video editing app-he is leading most

of the conversation


Ethnographic Research, Playing the Piano

-guy in red sweatshirt playing on piano for the rest of the group

-piano against red wall with various drawings and paintings hanging above it


Ethnographic Research, Filming

-guy in red sweatshirt recording girl in leather jacket (not seen in photo) using video editing app he had shown earlier

-room has video games stacked against the wall (right) and clothes in closet (centered behind guy)


Ethnographic Research, Notes on Participants

-the guy in the group appears deeply interested in film making, including the girl wearing the black leather jacket in various edited videos


Ethnographic Research, Additional Notes

-girl in black leather jacket likes to get involved and help others carry equipment/ record content

Amanda LastellaDesign, Business, and Innovation

Ethnographic Research, Additional Notes

-girl in blue sweatshirt involved in art class, works outside on projects, has a lot of supplies to carry around campus with her

Amanda LastellaDesign, Business, and Innovation

-the ability to carry around equipment was limiting to all three participants-the two girls: art equipment-the guy: camera/ filming equipment

Ethnographic Research Findings



Interviewing Humans

Interview’s main focus: the participants-Interviewer there merely as a guide


Interviewing Humans

Do NOT include personal stories/ anecdotes


Interviewing Humans

Since focus is on the participant, make him or her feel at ease-Helps participant open up


Interviewing Humans

Listen more than you speak-Goal is to gain more information from this person, keep that

focus


Interviewing Humans

Clarify vague answers- “Why is that?”, “Tell me more about that.”


Interview Planning: Introductions

Ok, so just start off with introducing yourself.

So, how are you doing?

What do you like to do for fun?

You’re a Hofstra student, right? What are some of your classes? What’s your favorite class?


Interview Planning: Moving into Main Focus

What kind of art projects do you do? What was your favorite one?

What are some of the more difficult aspects of art?

Is there anything you wish you could change about the class? Is there anything that would make the difficult parts of it easier to manage?

Interview Planning: Main Focus


How do you bring your art supplies to school everyday?

Is it easy to get those supplies to class?

What do you think would make it easier to get those supplies to class?

Would making it easier to get to different locations easily with your supplies make you more motivated to do artwork?

Thank you so much for your time. Do you have any more comments about what we discussed?


Edited Interview


Interview Findings

Process of making art

Time consuming

Drawing, planning piece/work, painting/drawing the final product


Interviewing Findings

Supplies

Lots of supplies needed to make artwork

Expensive

Heavy, difficult to carry around

Takes more time to carry supplies


Peer to Peer Documentation

Girl in black jacket fixing hair with mirror

Background:Two beds, right one lined with stuffed animals on top



Girl in black jacket fixing brushing hair in front of large mirror

Clothes hanging on bed post

One lamp lighting most of room

Mirror surrounded with jewelry and hair products



Girl in flannel shirt showing showing charcoal

Girl in black looking at tube of paint

Box on floor with art supplies

Beds in background, both unmade



Close up of art supply box

Large paint tubes in back (acrylic)

Top part of box (in front) has various pens, charcoals, other drawing supplies



Left: stack on video game covers, remote on top

Top Right: different game systems and other game discs either stacked on top of each other or in boxes

Bottom Right: school books and folders


Peer to Peer Documentation Observations

Room

Low lighting

Pink walls with white, sparkly ceiling

Two unmade beds



Organization: Room

Many items thrown around roomStacked on top of each other

Method to the madness: General idea of where items belongex. Video games on shelf, clothes in closet, stuffed animals on bed



Organization: Supply Box

Heavy items in bottom compartment-ex. Paint tubes

Light items on top “shelf”-ex. Pens, pencils, charcoals


Peer to Peer Documentation Findings

Amount of “Stuff”

Supply boxAll possible art supplies girl in flannel could need/use

RoomVarious clothes, video games, game systems, remotes



Room:

Necessity for organizationAbility to put belongings in more clear, organized

spaces

Necessity for mobilityDifficult to find, gather, and carry belongings should need to move arise



Supply Box:

Necessity for better mobility

Box itself very large, difficult to manage/ carry around

HeavyLots of supplies in one place


Desk Research, Business Sites

“There’s Magic in Mess: Why you should Embrace a Disorderly Desk”

Disorder creates order in itself

Messy piles on desk create computer-like memory cache

https://www.ft.com/content/e6f82da0-8b4d-11e6-8cb7-e7ada1d123b1



“Interview: Artist Susan Rothenberg”

Describes art process

”….has been known to repaint even after the canvases have been hung on the gallery walls.”

”’I threw out a lot of work… I started it…. my usual process… then I just thought, I don’t want it in my studio.’”

https://www.ft.com/content/667f8384-83bf-11e6-8897-2359a58ac7a5



“Pure Storage: Not Whirr-king Out”

Failing storage company

Trying to replace old hard disc drives with flash storage

Most customers moving to cloud, removing need for storage, and this company, altogether

https://www.ft.com/content/b597a666-7fa2-11e6-8e50-

8ec15fb462f4?ftcamp=published_links%2Frss%2Flex%2Ffeed%2F%2Fproduct



“Nano-Machine Inventors win Nobel Chemistry Prize”

Creation of nano-machines through organic material

“’…demonstrates how the miniaturization of technology can lead to a revolution’”

https://www.ft.com/content/ac7ac9aa-8add-11e6-8aa5-f79f5696c731



“Nvidia Shows off Smaller Artificial Intelligence Computer for Baidu Car”

Creating more efficient AI computer for self-driving cars:SMALLER system- systems like this more in demand, progression towards smaller technologies

http://www.reuters.com/article/us-nvidia-computer-idUSKCN11J08F


Design Thinking for Educators, Ideo

Overall guide for teachers to use design thinking process in and out of classroom

Helps people with no business background use business tactics in other fields



Goes over issues faced by most teachers

ex. Students not focusing, parents not communicating, rooms can’t promote learning for different types of students, teachers don’t cooperate



Introduces design thinking as a “mindset,” different way of looking for solutions (pg.11)

”Human centered”- promotes “empathy” between coworkers and those affected by given system

”Collaborative”- encourages team-building

”Optimistic”- belief that change can occur

”Experimental”- allows for sharing of new ideas and embraces failure as a means to success


Encourages “stepping out of your zone of comfort” (pg.16)

Aids in discovery of new ideas

Allows for communication between groups that wouldn’t otherwise reach out to one another

Helps break “routine”




Gives steps teachers from Ormondale Elementary School used to redesign their school:

Discovery

Interpretation

Ideation

Experimentation

Evolution


Process begins with identifying the issue- similar to “ideation” stage from Tim Brown

List current or future problems

Keep issue as simple as possible

Work out time and financial constraints



Notes how to “Define your Audience”- learning about all the people that will be involved/ affected by process:

People directly involved with study

Colleagues/ administrators

Outlier groups/ extremes



Selecting Research Participants

Create specific descriptions of possible participants

Plan where interview will take place and possible activities

Take notes on interview



Preparation for Interviews

Create question guide

Get all contact details

Have camera

Thank you gifts (if necessary)



Using participants’ self-documentation

Helps understanding a person’s viewpoint/ experiences



Interpretation

Take information and makes “insights”

“Involves storytelling”



Methods for sharing stories:

Make dedicated space

Listen to everyone’s stories

Take bits of information and record for whole group



What to include in stories:

”Personal details”

Draw attention to most useful or interesting parts

“Motivations” and frustrating “barriers” of participants

How participants interacted with environment

”Remaining questions”



Putting together larger themes of findings:

Connect stories together

Show findings to others to get outside opinions

Let go of unimportant findings



Item being shrunk and device itself

Location of item at start of process

Process to shrink item

Calling up item in database

Enlarging item back to normal size

Infographic Elements


Infographic Sketches






InfographScannable

Item Device

Holographically Projected Screen of Device Storage

1 “Scanand Collect”

Beam

2

3 Retrieved Item

Device

Device“Recall

and Retrieve”Beam