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AIESEC Brand General Training by IM&COMM 2012 AIESEC Bucaramanga
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AIESEC Bucaramanga
AIESEC Bucaramanga
Our Brand
Short Logo Long Logo
AIESEC Bucaramanga
Our Branding AIESEC Aiesec aiesec
AIESEC Bucaramanga
Our Messages
For Young People
For Companies
Personal & Professional Development (Leadership opportunities, International Exchange & Global Learning Enviroment)
Global Young Talent Solutions
AIESEC Bucaramanga
Logo DO’s
AIESEC Bucaramanga
Logo DONT’s
AIESEC Bucaramanga
Our Essence
AIESEC is about providing the platform and necessary tools for youth to develop
themselves, so that they can have a positive impact on their environments.
ESSENCE = THE AIESEC WAY
AIESEC Bucaramanga
Our Impact
Our international platform enables young
people to explore and develop their
leadership potential for them to have a
positive impact in society.
AIESEC Bucaramanga
Our Descriptor
The international platform for young people
to explore and develop their leadership potential.
AIESEC Bucaramanga
Our Vision
Peace and the Fulfilment of
Humankind’s Potential
AIESEC Bucaramanga
Our Values
AIESEC Bucaramanga
Our Benefits
• Societal Impact
• Personal & Professional Development
• International Experience
• Global Network
AIESEC Bucaramanga
Our Diferentiator
Youth Driven Impactful Experience
AIESEC Bucaramanga
Our Target
Young Members
Enablers (TN takers, mentors & learning/content partners)
Supporters (Financial & in-kind partners, etc.)
AIESEC Bucaramanga
Our Brand XP
AIESEC Bucaramanga
Our Brand XP
AIESEC Bucaramanga
Our Promise
Activating Leadership
• AIESEC is the platform - individuals drive their own experience
• We help individuals to both develop and discover their potential
• Our ambition is to develop people that will have a positive impact on society
AIESEC Bucaramanga
Our BHAG
Engage & Develop Every Young Person in the World
Big, Hairy, Audacious, Goal.
AIESEC Bucaramanga
Our 2015 Vision
Global Youth Voice, First-Choice Partner & Creating a Positive Impact
AIESEC Bucaramanga
Our AIESEC XP
AIESEC Bucaramanga