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Brand Toolkit AIESEC en México

AIESEC in Mexico Brand Toolkit 2016

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Brand  Toolkit  AIESEC  en  México  

INTRODUCTION  This guide will help you understand how to use all the logos and elements in order to align all the campaigns to create uniform designs that represent AIESEC in Mexico.

Throughout the last years AIESEC in Mexico has been changing all the graphic lines every semester. Each of them were designed individually without considering being part of a whole, therefore, there weren't many elements to link them to a one organization.

With the rebrand, all the lines have elements that they share making it easier to recognize them as part of a whole. The new branding is based on simplicity and it focus on pictures more than oversaturated graphics with a vast text.

Why  a  new  branding?  

Link  to  all  materials:  bit.ly/BXP2016  

General Branding  

SLOGAN  

LOGO  - Always preserve the logo’s proportion-  Use the logo only in horizontal form

NEW BLUE

HEX 037ef3

RGB 3/126/243

CMYK 80/50/0/0

LAB 52/5/-68

-  You may use the logo in any of the following combinations

When  to  use  “Powered  by”  -  Use “Powered by” when promoting subproducts:  Talento

Global, Ciudadano Global, Lider Global.

-  Don’t use the AIESEC logo when using one of these because it would be repetitive

When  to  use  AIESEC  logo/    subproduct  logo  

-  Don’t use the AIESEC logo when using one of these because it would be repetitive

LatoABCDEFGHIJKLMNOPQRSTUVWXYZ

Abcdefghijklmnopkrstuvwxyz

Lato Lato  Lato Lato

TIPOGRAPHY  

ANY TEXT}

TIPOGRAPHY  

SLOGANS/ HEADERS { CHASING EMBERS ABCDEFGHIJKLMNOPQRSTUVWXYZ

MAKE A WORD POP OUT IN A TEXT}

Lillybelle ABCDEFGHIJKLMNOPQRSTUVW

XYZ

abcdefghijklmnopqrstuvwxyz

AIESEC  General  Brand  Colors  

These are the official AIESEC colors you can use in your general branding.

For example, in PPTs, in spreadsheets, etc.

FILTERS  

AIESEC blue

Layer mode: normal Opacity: 60%

WHITE

Layer mode: normal Opacity: 60%

BLACK

Layer mode: normal Opacity: 40%

AIESEC FULL blue

Layer mode: normal Opacity: 100%

FRAMES  

BOXES  Since the new brand line is based on photographs, you may use boxes to reinforce the message without covering the whole picture

Logo!ALWAYS in the middle!

Chasing embers!

lillybelle!Lato!

LAYOUT  

Lato!

Logo!Bottom left when the image

is the focus!

General Materials  

Powerpoints  

Use the general powerpoint !template in order to be brand!

aligned. !Place photos behind the grey filters.!

Use the general AIESEC colors throughout the slides.!

Word  Documents  

Use only the official word documents that are brand !aligned with the new logo.!

You can update the address and information at the bottom of the document for your LC.!

Email  Signature  

Email signatures need to be aligned to this format. !The banner can be changed according to the program you are driving.!

Also link the banner to the most relevant link for the program.!

Branding  

SLOGAN  

LatoABCDEFGHIJKLMNO

PQRSTUVWXYZ

Abcdefghijklmnopkrstuvwxyz

Lato Lato  Lato Lato

TIPOGRAPHY  

ANY TEXT

} CHASING EMBERS ABCDEFGHIJKLMNOPQRSTUVWXYZ

MAKE A WORD POP OUT IN A TEXT

}

INFO  POST  AIESEC blue

Layer mode: normal Opacity: 60%

AIESEC FULL blue

Layer mode: normal Opacity: 100%

AIESEC Logo!ALWAYS in the middle!

LG Logo/ SLOGAN!ALWAYS in the middle!

Chasing !embers!

LATO!

MEMBER  POST  

DO NOT USE ANY FILTERS, WE WANT COLORFUL PICTURES

LG Logo!ALWAYS BOTTOM LEFT!

LDM ALIGNED!QUOTE!

SLOGAN!LINKS!

NAME!AGE/ROL!

OVER A BLUE BOX!

BLUE BOX BEHIND THE FOOTER (OPTIONAL)!

Branding  

SLOGAN  

COLORS  TIEL

HEX 30c39e

RGB 48/195/158

CMYK 67/0/28/0

LAB 72/-38/-13

BRASIL

HEX 39B14A

RGB 57/177/74

COLOMBIA

HEX F38F1E

RGB 243/143/30

ARGENTINA

HEX 3FA5F1

RGB 63/165/241

C/AMERICA

HEX 7AC543

RGB 122/197/67

EUROPA

HEX ED5A24

RGB 237/90/36

M/ VERDE

HEX 008E45

RGB 0/142/69

APRENDER

HEX 00A599

RGB 0/165/153

SANANDO

HEX 8F278B

RGB 143/39/139

ITALIA

HEX 008E45

RGB 0/142/69

MARRUECOS

HEX 87040E

RGB 134/4/14

LatoABCDEFGHIJKLMNO

PQRSTUVWXYZ

Abcdefghijklmnopkrstuvwxyz

Lato Lato  Lato Lato

TIPOGRAPHY  

ANY TEXT

}

CHASING EMBERS ABCDEFGHIJKLMNOPQRSTUVWXYZ

SLOGAN/SUBPRODUCTS}

MAKE A WORD POP OUT IN A TEXT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz }

Lillybelle

INFO  POST  Tiel

Layer mode: normal Opacity: 40%

AIESEC FULL blue

Layer mode: normal Opacity: 100%

AIESEC Logo!ALWAYS in the middle!

LG Logo/ SLOGAN!ALWAYS in the middle!

LILLYBELLE!

LATO!

SHOWCASING  EPs  

SLOGAN!LINKS!

NAME!AGE/ROL!

OVER A BLUE BOX!

The picture is the MAIN focus !-Always use the footer (logo on the bottom left, slogan in one line + sign up link)!-Always have a tiel box!-The tiel filter is optional!

PACKAGING  

Each package have a color!-Mix Lato and chasing embers! in whithe!-Always use black filter at 40%!-Always use the footer (logo on the bottom left, slogan in one line + sign up link)!-The color box is optional!

Branding  

SLOGAN  

LatoABCDEFGHIJKLMNOPQRSTUVWXYZ

Abcdefghijklmnopkrstuvwxyz

Lato Lato  Lato Lato

COLOR  &  TIPOGRAPHY  

ANY TEXT

}PURPLE

HEX 28225C

RGB 40/34/92

CMYK 100/99/30/23

LAB 17/16/-35

POST  Purple

Layer mode: normal Opacity: 100%

Filter

Layer mode: normal Opacity: 40%

AIESEC Logo/ LG!ALWAYS in the middle!

LG Logo/ SLOGAN!ALWAYS in the middle!

LATO!

SUBPRODUCTS  

Each product have a color and a logo-Always use the footer (logo on the bottom left, slogan in one line + sign up link) -Always use the color box

REDHEX: be1621RGB: 190/22/33CMYK: 18/100/91/18

Layer mode: normal Opacity: 100

BLUEHEX: 1d70b7RGB: 29/112/183CMYK: 99/86/0/0

Layer mode: normal Opacity: 100

YELLOWHEX: e99813RGB: 233/152/19CMYK: 7/42/96/1

Layer mode: normal Opacity: 100

EPs  

Each product have a color and a logo-Always use the footer (logo on the bottom left, slogan in one line + sign up link) -Always use the color box

Branding  

LatoABCDEFGHIJKLMNOPQRSTUVWXYZ

Abcdefghijklmnopkrstuvwxyz

Lato Lato  Lato Lato

COLOR  &  TIPOGRAPHY  

ANY TEXT

}AQUA

HEX 599CFF

RGB 89/156/255

CMYK 64/35/0/0

LAB 63/1/-57

POST  AQUA

Layer mode: normal Opacity: 40%

AIESEC Logo/ GSU!ALWAYS in the middle!

GSU Logo/ SLOGAN!ALWAYS in the middle!

LATO!

ABOUT  

“Por México” is our iGC product line. It’s used to promote the projects available in Mexico.

Please notice, this  is  not  and  cannot  be used as a general entity logo. It is also NOT a message.

COLORS  TIEL

HEX 30c39e

RGB 48/195/158

CMYK 75/0/19/23

HSB 165/75/76

LAB 70/-46/7

Climate Action

HEX 3F7E44

RGB 63/126/68

Gender Equality

HEX FF3A21

RGB 255/58/45

Quality Education

HEX C5192D

RGB 197/25/45

Life and Land

HEX 56C02B

RGB 86/192/43

Peace and Justice

HEX 00689D

RGB 0/104/157

GoodHealth

HEX 4C9F38

RGB 76/159/56

Partnershipsfor the goals

HEX 19486A

RGB 25/72/106

Reduce Inequalities

HEX DD1367

RGB 221/19/103

LatoABCDEFGHIJKLMNOPQRSTUVWXYZ

Abcdefghijklmnopkrstuvwxyz

Lato Lato  Lato Lato

TIPOGRAPHY  

ANY TEXT}

General  POST  Black Filter

Layer mode: normal Opacity: 40%

Black Filter

Layer mode: normal Opacity: 100%

AIESEC Logo!ALWAYS bottom left!

Followed by the GG logo!

Global Goal name!ALWAYS in the middle!

GG color!

LATO!

Por Mexico logo!ALWAYS in the middle!

Branding  

LatoABCDEFGHIJKLMNOPQRSTUVWXYZ

Abcdefghijklmnopkrstuvwxyz

Lato Lato  Lato Lato

COLOR  &  TIPOGRAPHY  

ANY TEXT

}Yellow

HEX FFC945

RGB 255/201/69

CMYK 0/24/79/0

LAB 84/10/69

General  POST  Black Filter

Layer mode: normal Opacity: 40%

AIESEC Logo!ALWAYS bottom left!

link!

LATO!

COLOR  &  TIPOGRAPHY  This is a general logo for AIESEC in Mexico.

Feel free to use any of them.

Ques3ons?  Contact our Brand & Design Manager:

Ofelia Gonzalez: [email protected]