10167292 Promoting AIESEC Brand

8/3/2019 10167292 Promoting AIESEC Brand

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Lets talk about AIESEC BrandLets talk about AIESEC Brand


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Something about your FACI

Kamil, 24, Polish

Joined AIESEC in 2006

Student of Marketing &Management

Lived in Poland, UK, Spain,Ecuador, Costa Rica & Panama

Currently MCVP Comm&IM inCentral America South

Do you guys know each other?


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What you will get from the training ??What you will get from the training ??

You will get knowledge and

ideas how manage the AIESECBRAND in the successful way

Please feel free during the

session to ask questions andgive the inputs!!

Please feel free during the

session to ask questions andgive the inputs!!


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Before thatBefore that


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Why we need to manage ourWhy we need to manage our

Brand of our organization??Brand of our organization??


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What is brand?What is brand?

A brand is an expression of youractions and what you do every

day

Brand is the integration of

tangible and non tangibleattributes that influences and

adds value for costumers.

Brand is not only a visual

representation of a company or

product.


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What does ourbrand consist of?


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A Brand is more than a name or a logo.

Is our promise and responsibility to every

stakeholders we are dealing with.

Brand cannot be created base on artificialdefinitions but from the ideological concept of ourorganization.

Brand image is the stakeholders perceptions

about the brand.Its how they see it, which may not connect withthe brand identity. We need to make sure thatwhat they see and think is what the Brand wantthem to..

The attributes are simply the many properties ofgiven brand. Ex. For a car prestige, cost ,reliability, exclusive, type (sport, family, luxury)

What are our Brand attributes??

Our Benefits

How do you indentify with our Brand?? How youbehave is the stakeholders experience of theBrand, and no advertisement can overcome thatimpression.

You are the face of the organization.

BrandYouAttributes

ImageIdentity


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The Brand Experience is a simple way to understand how

our target audiences (members, supporters and enablers)

experience

(or interact with) the AIESEC brand. The interactions and

Touch points they have with AIESEC will shape the

impression of what AIESEC is to them.

Brand ExperienceBrand Experience


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Why do we have a Global Brand?Why do we have a Global Brand?It allows AIESEC:It allows AIESEC:

1.To be more consistent and credible;

2.To attract more stakeholders and give AIESEC a clear competitive advantage;

3.To attract the right stakeholders and to set the right expectations;

4.To align the organization to globally leverage the AIESEC Experience


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Brand ExperienceBrand Experience


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ElementsElements

1. Our competitors (organizations that offer similar

products to our stakeholders)

2. Target audiences (potential members, supporters

and enablers)

3. Physical manifestations (touch points between

AIESEC and its stakeholders)4. Benefits (what our stakeholders obtain interacting

with AIESEC)

5. Our Values (The AIESEC Way)

6. Discriminator(What distinguishes us from our

competitors)

7. Essence (What we do in AIESEC)


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Ourcompetitors are other organizations that offer similar

experiences to our target audiences as we do.

These include organizations offering:

Work abroad opportunities

Volunteer abroad opportunities Cultural experiences

Skills development

Networks


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Our targetsOur targets

1. Sponsors, financial and in-kind-partners

2. Board of Advisors

1. TNTakers

2. Learning/Content partners3. Mentors


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Young people recent graduates and students;

Youth interested in world issues;

Those who enjoy challenges;

Open minded active learners;

Those with an interest in leadership development;

Passionate and determined;

Those looking for learning and development opportunities.

Our targetsOur targets


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Physical Manifestations


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Physical manifestationPhysical manifestation

Website Posters

Bussines cards

Commercials

BannersEvents

T-shirts

Logo

But Most Importantly

Flyers


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YOU!


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Benefits


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BenefitsBenefits


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BenefitsBenefits


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Values


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Differentiator


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Our differentiatorOur differentiator

Youth drivenWe are run by youth for youth

ImpactfulWe enable a strong experience to our stakeholders

that change them and/or the societies

ExperienceOur experience comprised of a global learning environmentleadership opportunities and international exchange

oWhat makes us unique?

oWhat sets us apart from the

competition?

oHow we do what we do differentlythan our competitors?


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Essence


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To createa

positiveimpactin

the society

OurEssenceOurEssence


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-Tell your story

-Be an AIESEC ambassador

-Think of your audience

-Respect copyright

-Educate members around how to

communicate AIESEC

DOsDOs


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-Disrespect the AIESEC Brand

-Upload anything that isnt yours

-Confuse your audience with acronyms and

jargon

DontsDonts


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Global Brand Visual GuidelinesGlobal Brand Visual Guidelines


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Worrying about our brand also

means to have VISUAL Guidelines

Why?


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This:


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This:


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This:


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This:


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Logo MeaningLogo Meaning

*It also represents the 7 founders of AIESEC!


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How to measure our Brand ??How to measure our Brand ??

Brand AuditBrand Audit

OnlineOnlineDuring

Recruiment part

application

During

Recruiment part

application

On the

Website

On the

Website


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GCPs


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http://www.myaiesec.net/content/viewwiki.do?contentid=10153985


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The Golden Circle of InfluenceThe Golden Circle of Influence

http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html

Simon Sinek


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The Golden Circle of InfluenceThe Golden Circle of Influence


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QQ&&AA


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Visit:

GlobalBrandWiki

GlobalBrand Experience Wiki


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[email protected]

Kamil Nogowski

kamil.jocker

@kamiljocker

kamiljocker.blogspot.com

kamilnogowski.tumblr.com


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Help us improve next education week

by giving us feedback!

The recording and ppt of the session will be

available on our wiki in a few days

THANK


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THANK

YOU!!!

THANK

YOU!!!

THANK

YOU!!!

THANK

YOU!!!

THANK

YOU!!

THANK

YOU!!!

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10167292 Promoting AIESEC Brand