Tracxn Research - Mobile Advertising Landscape, February 2017

Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

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Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.3

Contents

Topic Page No.

Scope of Report 04

Entrepreneur Activity 06

Investment Trend 12

Who is Investing 22

Exit Outlook - IPO, Acquisitions 26

Sub Sector Analysis 29

Interesting Companies 47

Useful Links 56

Company List 59

Team 199


Sector OverviewScope of report

The report covers companies that provide mobile-first advertising solutions at scale for brands, advertisers and publishers. Companiesthat enable the entire mobile advertising ecosystem such as the Data Management Platforms (DMP), mobile attribution and analytics,retargeting and location-based mobile advertising platforms are also in the purview of this report. Media Agencies and bigger advertisinggiants such as Google, Facebook and Twitter are excluded from the scope of the report. However, the mobile advertising products ofthese companies that have large market shares are included in the report. We have not included platforms that serve advertisements onmobile devices but do not offer mobile-first solutions.

• Total $4.4 Billion in Funding across 1040 companies with ~ $490 Million invested in 2016• 70+ rounds of funding between Jan-2015 to Dec-2016.• Ad Network and Demand Side Platform are top funded sub sectors

• Ad Network with 426 investments worth ~$2B and Demand Side Platform with 109 investments worth ~$540M

The report focuses on the following sub sectors:

The scope of this report includes equity as well as debt funding received by the companies.Disclaimer: The information and data in the report is based on global developments tracked in the sector till January 25, 2017. This is to categorically state that any eventsand relevant developments after the said date will not reflect in the report.

Business Model Description

Ad NetworkAn ad network serves as an intermediary between advertisers and publishers, and aggregates large amounts of advertising inventory from publisher’s websites and app developers

Demand Side Platform A system that enables advertisers to purchase mobile ad inventory via RTB exchanges

Ad Exchange A technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks

Supply Side PlatformA technology platform to enable publishers to manage their advertising space inventory, fill it with ads, and receive revenue.


Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

5


104

118

146 149 151

126

27

0

32

64

96

128

160

2010 2011 2012 2013 2014 2015 2016

Nu

mb

er o

f C

om

pan

ies

6

YoY – Number of companies founded

Domob TalkingData mParticle Mobvista Unlockd Vertebrae So!Crowd

Lomark AppsFlyer Adjust Smartpipe Solutions Zeotap ADJoy Cyberads


Large Upcoming Sectors

No. of Companies Founded

Average Age

No. of Companies Funded

Business ModelTotal

FundingExample

24 Feb-2013 12 Ad Serving Platform > Lock Screen $73M unlockd.com

Unlockd2014, New York City

41 Jul-2012 16 Creatives > Rich Media $34M crispmedia.com

Crisp Media2003, New York City

73 May-2012 36 Ad Network > In-App Advertising $202M tapjoy.com

Tapjoy2007, San Francisco

37 Feb-2012 19 Retargeting $104M tapcommerce.com

TapCommerce2012, New York City

16 Feb-2012 6 Ad Network > Rewards $72M kiip.me

Kiip2010, San Francisco

26 Jan-2012 13 Retargeting > Second Screen $74M mporium.com

Mporium2006, London

41 May-2011 31 Data Management Platform $367M vserv.com

Vserv2010, Mumbai

34 May-2011 5 Ad Network > Affiliate $13M clickky.biz

Clickky2010, New York City


Large Upcoming Sectors


Average Age


Business ModelTotal

FundingExample

32 May-2011 10 Supply Side Platform $99M smaato.com

Smaato2005, San Francisco

18 Feb-2011 8 Ad Network > Video $111M pokkt.com

Pokkt2012, Mumbai

17 Feb-2011 9 Native Ad Platform $37M stipple.com

Appsfire2009, Tel Aviv

33 Nov-2010 22 Enabler > Reporting and Analytics $393M talkingdata.com

TalkingData2011, Beijing

42 Jul-2010 24 Ad Network > Location based $192M vpon.com.tw

Vpon2008, Taipei


Niche Upcoming Sectors


Average Age


Business ModelTotal

FundingExample

8 Jan-2015 2Creatives > Rich Media > Virtual Reality

$11M vertebrae.io

Vertebrae2015, Santa Monica

3 Apr-2013 2 Native Ad Platform > Games $5M mediaspike.com

MediaSpike2011, Mountain View

14 Nov-2012 3Creatives > Rich Media > Augmented Reality

$2M telibrahma.com

TeliBrahma2004, Bangalore

4 Jun-2012 1 Creatives > Video $10M celtra.com

Celtra2006, Cambridge

3 Apr-2012 2 Demand Side Platform > Video $10M loopme.com

LoopMe2012, London

8 May-2011 3Campaign Management > Social Media

$16M ampush.com

Ampush2009, San Francisco

6 Apr-2011 1 Supply Side Platform > Video $8M vdopia.com

Vdopia2007, Gurgaon


Niche Upcoming Sectors


Average Age


Business ModelTotal

FundingExample

3 Apr-2011 3Ad Network > Native Ads > Messaging Apps

$15M makesnaps.com

Snaps2010, New York City

9 Sep-2010 5Ad Network > Location based > Beacons

$18M inmarket.com

inMarket2010, Venice

9 Aug-2010 7Data Management Platform > Location Based

$138M factual.com

Factual2007, Los Angeles

12 Apr-2010 10 Ad Network > Native Ads $54M adtile.me

Adtile2010, Los Angeles

8 Sep-2009 6Demand Side Platform > Location based

$138M xad.com

xAd, Inc.2009, New York City


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

11


YoY – Number of Rounds and Total Funding

$281M

$163M

$218M

$655M

$395M

$508M

$615M

$629M

$489M

41 43

77

104 108

125127

103

61

0

28

56

84

112

140

0

140

280

420

560

700

2008 2009 2010 2011 2012 2013 2014 2015 2016

Nu

mb

er of R

ou

nd

sFu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Funding Amount Number of Rounds


YoY – Number of Rounds by Stage

4456

62

48

35

18

38

39

42

44

47

31

18

9

14

18

6

5

0

28

56

84

112

140

2011 2012 2013 2014 2015 2016

Nu

mb

er o

f R

ou

nd

s

Seed Early Late


YoY – Funding by Stage

$38M $41M $45M $41M $33M $18M

$172M $196M$212M $240M

$356M

$196M

$431M

$152M

$236M

$272M $81M

$160M

0

140

280

420

560

700

2011 2012 2013 2014 2015 2016

Tota

l Fu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Seed Early Late


Average Ticket Size – Early Stage

$1.0M $1.0M $0.8M$1.2M $1.3M $1.1M

$3.6M

$4.3M

$5.7M $5.4M $5.7M $5.6M

$8.9M

$7.5M$7.3M

$12.7M$13.1M

$11.3M

0.0

2.8

5.6

8.4

11.2

14.0

2011 2012 2013 2014 2015 2016

Fun

din

g A

mo

un

t (i

n M

illio

ns)

Seed Series A Series B


Top investments in last one year

CompanyFunding Amount

Round Name

Date Investors

appsflyer.comAppsFlyer

(Herzliya, 2011)$56M Series C Jan-2017

Qumra Capital, Goldman Sachs, Telekom Capital, Magma Venture Partners, PitangoVenture Capital, Eight Roads Ventures

xad.comxAd, Inc.

(New York City, 2009)$43M Series E Nov-2016

Eminence Capital, Emergence Capital, Institutional Venture Partners, W Capital Partners

smartpipesolutions.comSmartpipe Solutions

(London, 2013)$19M Series A Nov-2016 Notion Capital, Finance Wales, Comba Telecom, Wren Capital, Delta Partners

mparticle.commParticle

(New York City, 2012)$18M Series B Oct-2016 Bain Capital, Social Capital

widespace.comWidespace

(Stockholm, 2012)$17M Series B Feb-2016 Kreos Capital

chance-ad.comChance-ad

(Beijing, 2012)$15M Series A Jan-2016 Greenwoods Investments, Aurora Capital

ogury.coOgury

(London, 2014)$15M Series B Sep-2016 Ventech, Covent Partners, Idinvest Partners, ACG




Round Name

Date Investors

singular.netSingular

(Tel Aviv, 2014)$15M Series A Nov-2016 KDWC Ventures, TransLink Capital, Telstra, General Catalyst Partners

youappi.comYouAppi

(Raanana, 2011)$13M Series B Feb-2016

Click Ventures, Hawk Ventures, Global Brain, Emery Capital, AltaIR Capital, Glilot Capital Partners, 2B Angels, Flint Capital

zeotap.comZeotap

(Berlin, 2014)$13M Series B Jan-2017 New Science Ventures, Capnamic, Iris Capital, HERE

kiip.meKiip

(San Francisco, 2010)$12M Series C Jul-2016

North Atlantic Capital, U.S. Cellular, Relay Ventures, Hummer Winblad Venture Partners, True Ventures, Verizon Ventures

unlockd.comUnlockd

(New York City, 2014)$12M Series A Apr-2016 PLC Ventures

vertebrae.ioVertebrae

(Santa Monica, 2015)$10M Series A Sep-2016 Undisclosed

adjoy.comADJoy

(Tampa, 2015)$7M Series A May-2016 Almaz Capital

tvty.frTVTY

(Paris, 2009)$7M Series B Sep-2016 Serena Capital, Partech Ventures, 360 Capital Partners




Round Name

Date Investors

molocoads.comMoloco

(Palo Alto, 2015)$7M Series A Jun-2016 Undisclosed

mediabrix.comMediaBrix

(New York City, 2011)$7M Series B Aug-2016 Edison Partners, Revel Partners, Horizon Technology Finance

ninthdecimal.comNinthDecimal

(San Francisco, 2003)$5M Series D Dec-2016 Undisclosed

unacast.comUnacast

(Oslo, 2014)$5M Series A May-2016 Open Ocean, Investinor

tabmo.ioTabMo

(Paris, 2014)$5M Series A Apr-2016 Ardian, Generis Capital

cashtree.idCashtree

(Jakarta, 2015)$4M Series A Sep-2016 Korea Investment Partners, K Cube Ventures

a.kiAki Technologies

(San Francisco, 2015)$4M Seed Sep-2016 Undisclosed

fidzup.comFidzup

(Puteaux, 2011)$4M Series A Nov-2016

CapHorn Invest, Turenne Capital, CapDecisif, Petit Poucet, Val'Angels, Investessor, Dauphine Business Angels




Round Name

Date Investors

flexionmobile.comFlexion Mobile(London, 2008)

$3M Series B May-2016 Undisclosed

tenjin.ioTenjin

(San Francisco, 2014)$3M Series A Jun-2016 NetEase

triggerhood.comTriggerHood

(Ra'anana, 2015)$3M Series A Mar-2016 Krypton Venture Capital

parrable.comParrable

(New York City, 2014)$2M Series A Jun-2016 Undisclosed

sync2ad.comSync2Ad

(Sevres, 2011)$2M Seed Sep-2016 Idinvest Partners, Entrepreneur Venture

postr.co.nzPostr

(Auckland, 2014)$2M Seed Jan-2017 Gunung Sewu, NZVIF

adtile.meAdtile

(Los Angeles, 2010)$2M Series A Apr-2016 Undisclosed

bigabid.comBigaBid

(Tel Aviv, 2015)$2M Series A Aug-2016 Undisclosed


Funnel view of Sector

Percent of Previous

43%

45%

52%

179

44

107

204

451

1040

0 200 400 600 800 1000 1200

M&A & IPO

Late

Series B

Series A

Funded

Founded

Number of Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

21


Most Active Investors in Sector

13

12

9

8 8 8 8

7

6 6

0

3

6

8

11

14

GV 500 Startups First RoundCapital

Draper FisherJurvetson

Plug and PlayTech Center

SoftBank Y Combinator RelayVentures

AccelPartners

AndreessenHorowitz

Tota

l Nu

mb

er o

f R

ou

nd

s

mParticle Medialets Jingle Networks Flurry xAd, Inc. InMobi URX Millennial Media Amobee Factual

Vungle Vungle Flurry 4Info Kiip xAd, Inc. Heyzap Kiip Ubermedia MediaSpike


Where are Top Investors investing


Top Investor by Stage of Entry


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

25


Major Acquisitions in last one year


Major Acquisitions in last one year


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

28


January 2017Tracxn BlueBox : Mobile Advertising 1040+ companies in the sector, 300+ funded in last 5 years, $490M invested in 2016


Top Business Models by Funding

$2.0B

$613M$541M

$353M

$149M $133M $110M $106M $104M $70M

0

500

1000

1500

2000

2500

Ad Network Enabler DemandSide Platform

Data ManagementPlatform

Ad ServingPlatform

CampaignManagement

Creatives SupplySide Platform

Retargeting Ad Exchange

Tota

l Fu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Avg. Age Feb-11 Jan-11 Jan-11 May-11 Sep-11 Sep-10 May-12 May-11 Feb-12 Jan-11

# Cos. 516 70 90 41 97 32 80 32 37 23

Millennial Media TalkingData xAd, Inc. Factual Medialets blyk Crisp Media Smaato TVTY AdView

InMobi AppsFlyer LifeStreet Media NinthDecimal Unlockd Ampush URX YieldMo TVSmiles Nexage


Ad Network – Business Model Description


Ad Network – Entrepreneur Activity and Investment Trend


Ad Network – Most Funded Companies


Enabler – Business Model Description


Enabler – Entrepreneur Activity and Investment Trend


Enabler – Most Funded Companies


Demand Side Platform – Business Model Description


Demand Side Platform – Entrepreneur Activity and Investment Trend


Demand Side Platform – Most Funded Companies


Data Management Platform – Business Model Description


Data Management Platform – Entrepreneur Activity and Investment Trend


Data Management Platform – Most Funded Companies


Ad Serving Platform – Business Model Description


Ad Serving Platform – Entrepreneur Activity and Investment Trend


Ad Serving Platform – Most Funded Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

46


Interesting Unfunded Companies

Company OverviewBusiness Model

Nexen(2010, Ghent)

Beacon-based ad serving platform Retargeting > Second Screen

EchoTag(2014, Sunnyvale)

Provides mobile interactivity to advertising campaigns Ad Serving Platform

VRproductplacement(2016, Haarlem)

Ad network for product placement in VR applications Creatives > Rich Media > Virtual Reality

Ulike(2015, Tel Aviv)

Provides a reward based ad platform Rewards based ad platform

Behavioreal(2009, Tel Aviv)

Real-time data for audience profiling and targeted advertisements Data Management Platform > Location Based

Curated list of companies by the sector analyst are defined as Interesting


Interesting Seed Companies


Interesting Series A Companies


Interesting Series B Companies


Interesting Series B Companies


Interesting Late Stage Companies


Interesting Late Stage Companies


Top Funded Deadpooled Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

55


Useful Links

Slide Title Content Platform Link

List of All Companies in readable format Companies Link

Large Upcoming Sectors Entrepreneur Activity Link

Niche Upcoming Sectors Entrepreneur Activity Link

Top investments in last one year Investment Trend Link

Recent IPOs in the sector Exit Outlook - IPO, Acquisitions Link

Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link

Top Funded Deadpooled Companies Companies Link

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Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

58


Mobile Advertising – Company List

Ad Network

EnablerDemand

Side PlatformData

Management PlatformAd

Serving PlatformCampaign

Management

CreativesSupply

Side PlatformRetargeting

Ad Exchange

Native Ad Platform

Rewards based ad platform

451 FUNDED COMPANIES AND 589 UNFUNDED COMPANIES

COVERS THE FOLLOWING SECTORS


Ad Network (1/65)Company Overview Business Model Total Funding

Millennial Media(2006, Baltimore)

The Mobile Advertising PlatformBessemer Venture Partners, NEA, Charles River Ventures, Columbia Capital, Relay Ventures, Acta Wireless, Bullpen Capital

Ad Network $240M

InMobi(2007, Bangalore)

Global Mobile Ad NetworkSoftBank, Mumbai Angels, KPCB, Kae Capital, Sherpalo Ventures, HTGC, Tennenbaum Capital Partners, Lightbox Ventures

Ad Network $220.6M

Mobvista(2013, Guangzhou)

Mobile Advertising Platform and Ad NetworkOrient Securities, NetEase, New Access Capital, Haitong Leading Capital Management, CITIC Securities, Yuexiu Fund

Ad Network $122.21M

Jumptap(2005, Boston)

Offers targeted mobile advertising solutionsRedpoint Ventures, WPP, General Catalyst Partners, Keating Capital, AllianceBernstein, Valhalla Partners, Summerhill Venture Partners

Ad Network $122M

Domob(2010, Beijing)

Mobile advertising networkRedpoint Ventures, Tencent, Qiming Venture Partners, Bertelsmann Asia Investment Fund

Ad Network $63M

Mojiva(2008, New York City)

Mobile Media and Advertising NetworkBertelsmann, Pelion Venture Partners, Vaux Les Ventures, BDMI, Shamrock Capital Advisors, Governing Dynamics

Ad Network $45.8M

Madhouse(2006, Shanghai)

Mobile ad network and marketing platformQualcomm Ventures, Gobi Partners, JAFCO Asia, Nokia Growth Partners, TDF Capital, dsquared communications

Ad Network $30M

Appia(2008, Durham)

Mobile User Acquisition NetworkTomorrowVentures, Venrock, Silicon Valley Bank, Trident Capital, DCM Ventures, North Atlantic Capital, Noro Moseley Partners, BlackBer Rypartners Fund

Ad Network $29.75M

Go to BM List >> Enabler



pontiflex(2008, Brooklyn)

Mobile and Online Signup Ads PlatformBlackstone, Tribeca Venture Partners, RRE Ventures, New Atlantic Ventures

Ad Network $29.3M

Quattro Wireless(2006, Waltham)

Mobile Advertising NetworkHighland Capital Partners, Globespan Capital Partners Ad Network $28.3M

OneRiot(2008, Boulder)

Advertising Network for Twitter AppsSpark Capital, Commonwealth Capital Ventures, Appian Ventures, Commonwealth Capital Ventures

Ad Network $27.3M

Greystripe(2005, San Francisco)

Mobile Advertising PlatformComcast Ventures, Steamboat Ventures, Peacock Equity, Monitor Ventures, Incubic Management

Ad Network $25.1M

AdMob(2006, San Mateo)

Monetize and promote your mobile apps with adsAccel Partners, Sequoia Capital, Draper Fisher Jurvetson, DFJ Growth, DAG Ventures, Northgate

Ad Network $21.4M

BuzzCity(1999, Singapore)

Mobile Ad NetworkNaspers, 3i Group, OWW Capital Partners Ad Network $20M

YouAppi(2011, Raanana)

App discovery and distribution platform2B Angels, Glilot Capital Partners, AltaIR Capital, Flint Capital, Global Brain, Hawk Ventures, Click Ventures, Emery Capital

Ad Network $18.1M

Ad Infuse(2005, San Francisco)

Mobile Advertising SolutionsStorm Ventures, SoftBank, ComVentures Ad Network $17.6M




Perion(1999, Holon)

Intelligent Solutions For Publishers and App DevelopersLeumiTech Ad Network $17M

Youmi(2010, Guangzhou)

Demand side platform and Ad networkShenzhen Oriental Fortune Capital Management, Small Ville Financial Advisor, Shenzhen Cowin Capital

Ad Network $16.8M

Chance-ad(2012, Beijing)

DSP and Ad network connecting app developers and advertisersGreenwoods Investments, Aurora Capital Ad Network $15.1M

PuddingMedia(2006, San Francisco)

Monitors phone calls to provide tailored ad contentOpus Capital, BRM Capital Ad Network $14.5M

MobGold(2008, Jakarta)

Mobile Ad NetworkAd Network $14M

Liquid Air Lab(2002, Stuttgart)

Mobile advertising solution for audio contentBenchmark Capital, Baytech Venture Capital Ad Network $12.4M

DailybreakMedia(2008, )

User engagement platform for retailHighland Capital Partners, Charles River Ventures, GSV Capital Ad Network $10.5M

Apps Savvy(2008, New York City)

Activity advertising technology companyAmerica Online, True Ventures, Social Starts, Bowery Capital, New York Times

Ad Network $10.2M



Ad Network (4/65)



Ad Network (5/65)



Ad Network (6/65)



Ad Network (7/65)



Ad Network (8/65)



Ad Network (9/65)



Ad Network (10/65)



Ad Network (11/65)



Ad Network (12/65)



Ad Network (13/65)



Ad Network (14/65)



Ad Network (15/65)



Ad Network (16/65)



Ad Network (17/65)



Ad Network (18/65)



Ad Network (19/65)



Ad Network (20/65)



Ad Network (21/65)



Ad Network (22/65)



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Ad Network (24/65)



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Ad Network (27/65)



Ad Network (28/65)



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Ad Network (31/65)



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Enabler (1/9)Company Overview Business Model Total Funding

AdMarvel(2006, San Mateo)

Mobile Ad ServingIndex Ventures, Khosla Ventures, Trilogy Equity Partners, Mobility Ventures

Publisher Tools $8M

Parrable(2014, New York City)

Cookie less device identification systemDallas Venture Partners, Social Starts, Momentum, Angel Ventures Publisher Tools $2.48M

AdMaker(2009, Tokyo)

Mobile Advertising optimization platformJafco Ventures, Samurai Incubate, Nissay Capital Publisher Tools $1.7M

Tappngo(2007, Bondi)

Mobile video advertisingPublisher Tools

Aduity(2009, Johannesburg)

Ad Network mediation platformPublisher Tools

Thumb Friendly(2011, Atlanta)

Mobile Marketing Solutions for SMB companiesPublisher Tools

YumiMobi(2009, Beijing)

Ad demand mediation platformAd Mediation

4Info(2004, San Mateo)

Mobile Advertising and Ad Targeting platformVulcan, Draper Fisher Jurvetson, U.S Venture Partners, Selby Ventures, Comcast Ventures, Mitsui Global Investment, Gannett, Peacock Equity, Big Basin Partners, Sand Hill Capital, Avidbank, GE Capital, Costella Kirsch, NBCUniversal, Vulcan Capital

Attribution $62.6M

Ad Network << Go to BM List >>Demand Side

Platform



Adjust(2012, Berlin)

Attribution for mobile ad campaignsIris Capital, Target Partners, Active Venture Partners, Capnamic Ventures, Highland Europe

Attribution $30M

Apsalar(2010, San Francisco)

Mobile Attribution and Analytics500 Startups, Battery Ventures, Correlation Ventures, Western Technology Investment, DCM Ventures, Founders' Co-op, DN Capital, Morado Ventures, Thomvest Ventures, Seraph Group, YJ Capital

Attribution $22.8M

Tapstream(2012, Columbia)

Unified dashboard for app marketingBDC Capital Attribution C$700k

Kochava(2011, Sandpoint)

Mobile Attribution and Analytics PlatformAttribution

Ad-X Tracking(2011, London)

Mobile app or website tracking, monitoring and reportingAttribution

Device9(2014, Hamburg)

Cookie-Less Tracking and Cross-Device MatchingAttribution

AppAudience(2014, New York City)

Real-time Bid Request EnrichmentData

geolad(2011, Vienna)

Targeting data providerData


Platform



Condaptive(2010, Arlington)

Mobile Location DataData

Phluant(2007, New York City)

Mobile data access providerData

Gridskippr(2013, Baltimore)

Mobile Consumer Audience SegmentationData

Unacast(2014, Oslo)

Offline User Data to Online RetargetingOpen Ocean, Investinor Data > Location $6.6M

Thinknear(2011, New York City)

Location-based Mobile Advertising PlatformQualcomm, IA Venttures, Metamorphic Ventures, ff Venture Capital, GV, Techstars, Zelkova Ventures, Real Ventures, Boldstart Ventures, Primary Venture Partner, BoxGroup

Data > Location $1.63M

Moasis Global(2009, San Francisco)

Predictive location intelligence platformData > Location $1.18M

LotaData(2015, San Francisco)

Location-Based Data ServicesData > Location

TalkingData(2011, Beijing)

Analytics on mobile advertisingSBCVC, Northern Light Venture Capital, Milestone Capital Reporting and Analytics $110M


Platform


Enabler (4/9)


Platform


Enabler (5/9)


Platform


Enabler (6/9)


Platform


Enabler (7/9)


Platform


Enabler (8/9)


Platform


Enabler (9/9)


Platform


Demand Side Platform (1/12)Company Overview Business Model Total Funding

LifeStreet Media(2004, San Carlos)

Cloud based in-app advertising platformNautic Partners Demand Side Platform $67.8M

Amobee(2005, Redwood City)

Real-time mobile media inventory buying platformAccel Partners, Sequoia Capital, Cisco, Amdocs, Globespan Capital Partners, Motorola, Telefonica, Vodafone

Demand Side Platform $60M

Lomark(2010, Shenzhen)

Mobile based demand side ad platformKPCB, Draper Fisher Jurvetson, Fortune Venture Capital, Asia Business Capital, Guangdong Advertising Group

Demand Side Platform $48.4M

PapayaMobile(2008, Beijing)

Mobile advertising tool for advertisersDCM Ventures, Keytone Ventures Demand Side Platform $26M

Adelphic(2010, Waltham)

Mobile Demand Side Platform.GV, Matrix Partners, Blue Chip Venture, Social Starts Demand Side Platform $23.31M

The Mobile Majority(2012, Santa Monica)

Mobile advertising platformSilicon Valley Bank, 3G Capital Demand Side Platform $20.5M

AppLift(2012, Berlin)

Data-driven Mobile App AdvertisingPrime Ventures, HitFox Group Demand Side Platform $20M

Trademob(2010, Berlin)

Data-Driven App Marketing Platform: DSP & Re-Targeting.High-Tech Grunderfonds, Kennet, Tengelmann Ventures Demand Side Platform $15M

Enabler << Go to BM List >>Data Management

Platform



Adwo(2010, Beijing)

Develops mobile advertising platformTransLink Capital, Recruit Strategic Partners, Vangoo Capital, UMC Capital, Peeli ventures, Delta Capital

Demand Side Platform $12M

StrikeAd(2010, New York City)

Mobile Demand Side PlatformKreos Capital, SoftTech VC, Siemer Ventures, dfjesprit, Karlin Ventures, Canyon Creek Capital, eValue 2nd Fund GmbH, Wavemaker Partners


PocketMath(2011, Singapore)

Programmatic Mobile Demand-Side PlatformRakuten Demand Side Platform $10M

Ad4Screen(2010, Paris)

Mobile advertising and CRM companyAPICAP Demand Side Platform $10M

Dobleas(2012, New York City)

Mobile Self-service DSP & DMP platform.FreakOut Demand Side Platform $9.7M

Byyd(2008, London)

Mobile DSP available both as SaaS and managedDemand Side Platform $8.1M

Appintop(2013, Singapore)

Automated mobile marketing platformRun Capital Demand Side Platform $6M

Igaworks(2006, Seoul)

Integrated mobile platform enabling app publisher to monetizeSoftBank Ventures Korea, KDB Capital Demand Side Platform $5M


Platform



TabMo(2014, Paris)

Full stack mobile programmatic platformArdian, Generis Capital Demand Side Platform $4.5M

Mobivans(2014, Beijing)

Full stack mobile advertising solutionsBeijing Oriental Nations Corporation Ltd. Demand Side Platform $4.4M

Gradient X(2012, Santa Monica)

Programmatic Mobile Marketing PlatformUpfront Ventures, Founder Collective, Rincon Venture Partners, Siemer Ventures, Baroda Ventures, Crosscut Ventures, Double M Partners, Wavemaker Partners


EveryScreenMedia(2010, New York City)

Powering Media Buyers in the Mobile Advertising LandscapeContour Venture Partners, Cava Capital Demand Side Platform $3.5M

MediaSmart(2011, Madrid)

Mobile ad optmization based on resultsKibo Ventures, Inveready, KOMM Investment, Mobile Dreams Factory Demand Side Platform $3.46M

AdMoment(2012, Berlin)

RTB Technology provider for Mobile Adse.ventures, Prostor Capital, Infinity Ventures Demand Side Platform $3M

RunAds(2010, New York City)

Mobile-Focused Programmatic Advertising PlatformVerizon, Verizon Ventures Demand Side Platform $1.5M

HumanDemand(2012, Norwalk)

Mobile DSP & Mobile DMP.Empire Angels, ARC Angel Fund NYC, https://scontent-sjc2-1.xx.fbcdn.net/v/t1.0-1/p200x200/535694_416876888336174_1486909515_n.jpg?oh=eb4a23cda316bc2368ccc6489e61f936&oe=59149F7A



Platform


Demand Side Platform (4/12)


Platform




Platform




Platform




Platform




Platform




Platform




Platform




Platform




Platform


Data Management Platform (1/6)Company Overview Business Model Total Funding

NinthDecimal (2003, San Francisco)

Mobile Audience Intelligence PlatformNorwest Venture Partners, Draper Fisher Jurvetson, Trident Capital, Panorama Capital, Comcast Ventures, Frontier Venture Capital

Data Management Platform $56.34M

Ogury(2014, London)

Mobile data management platformIdinvest Partners, ACG, Idinvest Partners, Ventech, Covent Partners Data Management Platform $20.5M

Vserv(2010, Mumbai)

Mobile ad network for emerging marketsEphiphany Ventures, Maverick Capital, IDG Ventures India Data Management Platform $18M

Fiksu(2008, Boston)

Mobile Marketing Technology PlatformCharles River Ventures, Qualcomm Ventures, Silicon Valley Bank Data Management Platform $16.75M

Affle(2006, Gurgaon)

Mobile Apps and Mobile Ads-as-a-ServiceMicrosoft, ITOCHU Corporation, D2C, InnoVen Capital Data Management Platform $10M

S4M(2011, Paris)

Full stack advertising platform for mobileBpifrance, Entrepreneur Venture Data Management Platform $8M

PushSpring(2013, Seattle)

Mobile app data management platformScout Ventures, Divergent Ventures, Trilogy Equity Partners Data Management Platform $6.72M

Collider Media(2009, Austin)

Mobile Audience Targeting at ScaleLimestone Capital Advisors Data Management Platform $6.2M

Demand Side

Platform<< Go to BM List >>

Ad Serving

Platform



AdMobius(2011, San Mateo)

Mobile Audience Management PlatformOpus Capital, Storm Ventures Data Management Platform $5M

HeyStaks(2008, Dublin)

Targeted advertising based on search and browsing activitiesEnterprise Ireland, AIB Seed Capital Fund, NCB Ventures, Digicel Group Data Management Platform $4.14M

Aki Technologies(2015, San Francisco)

Contextual mobile advertising platformData Management Platform $3.75M

BigaBid(2015, Tel Aviv)

Algorithmic Bidding on Mobile MediaData Management Platform $2M

Metaresolver(2012, San Francisco)

Targeting Mobile MediaHarrison Metal, Baseline Ventures, Eniac Ventures, Lerer Hippeau Ventures

Data Management Platform $1.85M

Run(2010, New York City)

Cross device programmatic ad platformVerizon Data Management Platform $1.5M

tapCLIQ(2012, Malvern)

Mobile advertising based on momentsBen Franklin Technology Partners of Southeastern Pennsylvania Data Management Platform $100k

MM Data(2013, Shanghai)

Mobile data management platformEaglesfund Data Management Platform

Demand Side


Ad Serving

Platform



AdMovate(2012, Mountain View)

Personalized Mobile Advertising at scaleData Management Platform

Adience(2012, Tel Aviv)

Mobile audience management platformData Management Platform

Pinsight Media(2012, Kansas City)

Deliver insights based on real carrier dataData Management Platform

Mister Bell(2010, Paris)

Data management platform for Mobile advertisingA Plus Finance, Omnes Capital, Etoile Media group, Financire Mdia Data Management Platform

Inappad(2013, New York City)

Mobile data management platform and bidding companyData Management Platform

OneAudience(2015, Fort Lee)

Mobile audience data platformData Management Platform

42matters(2011, Zurich)

Mobile user profiling and app marketing insightProject A Ventures, Gamma Capital Partners Data Management Platform

AlikeAudience(2015, Sunnyvale)

Data Management PlatformPlug and Play Tech Center, Radiant Venture Capital Data Management Platform

Demand Side


Ad Serving

Platform


Data Management Platform (4/6)

Demand Side


Ad Serving

Platform



Demand Side


Ad Serving

Platform



Demand Side


Ad Serving

Platform


Ad Serving Platform (1/13)Company Overview Business Model Total Funding

Aquto(2012, Boston)

Mobile Data For EngagementIris Capital, Matrix Partners, North Bridge Venture Partners, STC Ventures

Ad Serving Platform $16M

GiftConnect(2011, New York City)

Mobile gift and track advertisingRelevance Capital, Hubert Burda Media Ad Serving Platform $5.6M

AppDisco Inc.(2010, Seoul)

Performance based advertising serviceInnopolis Ad Serving Platform $3.13M

SpotZot(2009, Pune)

Location-based mobile advertising platformThe Indus Entrepreneurs, Inventus Capital Partners, Foundation Capital, Cervin Ventures

Ad Serving Platform $2.2M

Nada Mobile(2015, Dallas)

Mobile Advertising Platform which rewards for watching adsAd Serving Platform $2M

Verticly(2014, London)

Connecting Digital and Physical RetailNorthstar Ventures, PJ tech catalyst, Potential Ad Serving Platform $1.77M

Jini(2011, Antwerp)

Intention-based mobile applicationAd Serving Platform $872K

AppRedeem(2010, San Francisco)

Advertising Platform For Mobile App DiscoverySV Angel, BlueRun Ventures Ad Serving Platform $700k

Data

Management

Platform

<< Go to BM List >>Campaign

Management



LoSo(2010, West)

Saas mobile marketing and loyalty rewards platformInnovation Capital Ad Serving Platform $700k

Qustodian(2009, London)

Preference-based mobile advertisingAd Serving Platform $597.4K

YaBeam(2012, Denver)

Connecting Publishers to Main StreetIngram Book Group Ad Serving Platform $150k

Qoopl(2012, London)

Geolocalized mobile advertising platformAd Serving Platform $128K

Snip(2013, New York City)

Interactive advertising platformAd Serving Platform $80K

Purely Ad(2015, Petaling Jaya)

Aggregator of advertisementsAd Serving Platform

MeMe Mobile – Measurable Mobile Media(, Port Louis)

Targeted advertising on mobile

Ad Serving Platform

Ballihu(2015, Chennai)

Location-based ad serving platformAd Serving Platform

Data

Management

Platform


Management



Optism(2008, Boulogne-billancourt)

Permission based mobile advertisingAd Serving Platform

Loximity Technology(2014, Masai)

Proximity based Mobile AdsAd Serving Platform

Wassil App(2015, Beirut)

Mobile app based ad serving platformAd Serving Platform

BoardActive(2016, Atlanta)

Mobile advertising for OOH billboardsAd Serving Platform

MobiTX(2007, Austin)

Ad-supported Mobile bill payingAd Serving Platform

Capsule Corpn(2013, Scottsdale)

Reward based mobile advertisingAd Serving Platform

Madison(2013, Seattle)

Mobile ad serving on user home screenAd Serving Platform

Tilt Code(2015, Seoul)

Interactive advertising technologyAd Serving Platform

Data

Management

Platform


Management


Ad Serving Platform (4/13)

Data

Management

Platform


Management



Data

Management

Platform


Management



Data

Management

Platform


Management



Data

Management

Platform


Management



Data

Management

Platform


Management



Data

Management

Platform


Management



Data

Management

Platform


Management



Data

Management

Platform


Management



Data

Management

Platform


Management



Data

Management

Platform


Management


Campaign Management (1/4)Company Overview Business Model Total Funding

blyk(2006, Helsinki)

Targeted editorial and commercial contentGoldman Sachs, Nexit Ventures, Industrial and Financial Investments Company

Campaign Management $82M

VoloMedia(2005, Sunnyvale)

Advertising for Downloadable mediaMayfield, Sutter Hill Ventures, Worldview Technology Partners, Leader Ventures

Campaign Management $12M

UpSnap(2002, Cornelius)

Campaign management for mobile advertisingVillage Ventures, SoftBank, Steamboat Ventures, Apax Partners Campaign Management $9.65M

Ubimo(2012, Tel Aviv)

Location-based Mobile Advertising CampaignsPitango Venture Capital, OurCrowd, Star Farm Ventures, YJ Capital Campaign Management $9.5M

Appoxee(2010, Jaffa)

Cloud based mobile app engagement platformCyhawk Ventures Ltd., Lazarus Israel, Oryzn Capital Campaign Management $2.4M

Pantea(2008, Navacchio)

Mobile advertising management platformIMI Investimenti, IMI Fondi Chiusi SGR Campaign Management $1M

ZapMe(2007, Sydney)

Mobile Digital Marketing CompanyCampaign Management $40k

MobIntent(2010, New York City)

Mobile ad optimizationTechstars Campaign Management

Ad Serving

Platform<< Go to BM List >> Creatives


Campaign Management (2/4)Company Overview Business Model Total Funding

Robotix Media(2015, New York City)

Mobile Facebook AdvertisingCampaign Management

Utappy(2013, New York City)

Campaign optimization for mobile advertisingCampaign Management

Waypedia(2014, Atlanta)

Mobile app promotionCampaign Management

GeoMoment Digital(2015, Boca Raton)

Mobile Engagement Marketing Through Text-MessagingCampaign Management

Adsperity(2015, Austin)

Mobile Advertising at ScaleCampaign Management

Clicko(2012, Montreal)

Mobile app campaign management platformCampaign Management

Enpocket(2001, Boston)

Mobile Advertising Campaigns at scaleBlueRun Ventures, GrandBanks Capital, Leader Ventures Campaign Management

AdLander(2014, Ganei Tikva)

Location-based advertising solutionsCampaign Management

Ad Serving



Campaign Management (3/4)

Ad Serving



Campaign Management (4/4)

Ad Serving



Creatives (1/11)Company Overview Business Model Total Funding

Adcade(2011, New York City)

Cross Platform Mobile Advertising.ff Venture Capital, Polaris Partners, Quotidian Ventures, Great Oaks Venture Capital, Scout Ventures, Abundance Partners, BoxGroup

Creatives $8.5M

sproutinc(2008, Honolulu)

Platform for creating multi-channel compatible adsPolaris Partners, Global Venture Capital Creatives $8.3M

mNectar(2012, San Francisco)

Virtualized app streaming technology for app adsNEA, XG Ventures, Correlation Ventures, Fenox Venture Capital, Social Starts

Creatives $8.08M

VmFive(2014, Taipei)

Playable ad solutionTrend Micro, General Mobi, Cherubic Ventures Creatives $6M

Voxel(2013, Palo Alto)

Powering try-before-install mobile app adsFirst Round Capital, Sherpalo Ventures, Pinnacle Ventures, Pelion Venture Partners, Pinnacle Ventures

Creatives $1.6M

Gamewheel(2014, Berlin)

A SaaS tool for brands to create interactive advertising content and gamesSeedcamp, hub:raum

Creatives $1.07M

AppScotch(2013, Foster City)

Try-before-install app marketing platformAlmaz Capital, IMI.VC, Impulse VC Creatives $1M

SparkFlow(2013, Buenos Aires)

Rich Media and Creatives PlatformNXTP Labs Creatives $50k

Campaign

Management<< Go to BM List >>

Supply Side

Platform



ClrTouch(2010, Brooklyn)

Tablet ad creation companyDreamit Ventures Creatives $20k

Quantitative Ads(2010, New York City)

Cloud based platform for ad creativesCreatives

Fixie Advertising(2014, Kansas City)

Ad creative company for mobileCreatives

Uplette(2013, Toronto)

Personalized Advertising500 Startups Creatives

Dumroo(2015, Bangalore)

Mobile first platform for building ad creativesCreatives

Resonate(2008, Philadelphia)

Interactive outdoor ads and campaign performance measurementCreatives

MobileAds(2013, George Town)

Ad creation and serving platformTune Creatives

Sled(2014, New York City)

Mobile ad creative companyBee Partners, BlueTree Venture Fund Creatives

Campaign


Supply Side

Platform



Badge Media(2012, New York City)

Social media ad creation toolCreatives

Kargo(2003, New York City)

Mobile Publisher Platform.Creatives

Vigure(2014, San Francisco)

Reward based mobile ad platformCreatives

MobAdv(2012, Palo Alto)

Mobile advertising for gaming appsFasterCapital Creatives

AdLyft(2014, Washington)

Create and distributes interactive mobile adVolta Creatives

Enstigo (2012, Pasadena)

Interactive mobile ad builder platform.Tech Coast Angels Creatives

ShootnSell(2013, Singapore)

Create and share advertisements to promote productsCreatives

FieldTest(2014, Los Angeles)

Content provider to the advertisersDouble M Partners Creatives

Campaign


Supply Side

Platform


Creatives (4/11)

Campaign


Supply Side

Platform


Creatives (5/11)

Campaign


Supply Side

Platform


Creatives (6/11)

Campaign


Supply Side

Platform


Creatives (7/11)

Campaign


Supply Side

Platform


Creatives (8/11)

Campaign


Supply Side

Platform


Creatives (9/11)

Campaign


Supply Side

Platform


Creatives (10/11)

Campaign


Supply Side

Platform


Creatives (11/11)

Campaign


Supply Side

Platform


Supply Side Platform (1/5)Company Overview Business Model Total Funding

Smaato(2005, San Francisco)

Mobile RTB Ad Exchange and SSPAeris Capital, EDBI, Advance Ventures, Singapore Press Holdings Supply Side Platform $47M

YieldMo(2012, New York City)

Private Platform for mobile.Union Square Ventures, Time Warner, ff Venture Capital, GV, Genacast Ventures, Rhodium, Vast Ventures, Homebrew, ARC Angel Fund NYC, Dace Ventures

Supply Side Platform $22.1M

Fyber(2009, San Francisco)

Ad Monetization For Mobile AppsNokia Growth Partners, Point Nine Capital, Hasso Plattner Ventures, Kite Ventures, Team Europe, Target Global, Investitionsbank Berlin, German Startups Group, Berlin Venture Partners, Atlantic Internet, Avala Management, Target Global


Fuse Powered(2010, Toronto)

Mobile App Publishing and Ad Mediation Platform.Relay Ventures, BlackBer Rypartners Fund, NFQ Ventures, Government of Canada


Marfeel(2011, Barcelona)

RTB enabled supply side platformNauta Capital, Elaia Partners, BDMI, SeedRocket, Wayra, JOIN Capital Supply Side Platform $5.5M

Appodeal(2015, San Francisco)

Mobile Ad Mediation and SSPXIMAD, Lametina Supply Side Platform $3.1M

mads(2006, Amsterdam)

Publisher Ad server platform and automated trading platformhenQ, OTM Investments Supply Side Platform $2.3M

Creatives << Go to BM List >> Retargeting



Zephyr Digital(2014, California City)

Publisher oriented custom advertising platformAndrew Wang, Principal at Xmobile Supply Side Platform $350K

AdLib Mediation(2013, Burbank)

Mobile ad mediation platformSupply Side Platform

adfurikun(2011, Roppongi)

Offers a supply side mobile advertising platformSupply Side Platform

Mobobeat(2014, Madrid)

Mobile & Web Affiliate PlatformSupply Side Platform

Wingman(2014, Amsterdam)

Mobile SSP and Ad NetworkSupply Side Platform

SmobiAd(2011, Budapest)

Mobile Supply-Side PlatformSupply Side Platform

Madgic(2011, Paris)

Predictive and RTB enabled SSPSupply Side Platform

SkyRocket(2009, Santa Monica)

Mobile App IncentivizationSupply Side Platform




MobDuck(2015, Gandhinagar)

RTB enabled SSPSupply Side Platform

MoneyTapp(2013, Saint Petersburg)

Mobile network mediation platformSupply Side Platform

MediaMob(2010, Milano)

RTB enabled mobile SSPSupply Side Platform

AdinCube(2016, Paris)

Mediation solution for mobile app developersSupply Side Platform

seamless(2014, Istanbul)

Mobile supply side platformSupply Side Platform

Simba digital(2014, Singapore)

Supply side management platform for publishersSupply Side Platform

AddApptr(2012, Hamburg)

Ad network with RTB PlatformSupply Side Platform

adstir(1998, Tokyo)

RTB enabled Supply Side Platform for mobileSupply Side Platform



Supply Side Platform (4/5)



Supply Side Platform (5/5)



Retargeting (1/5)Company Overview Business Model Total Funding

TapCommerce(2012, New York City)

Mobile RetargetingMetamorphic Ventures, Bain Capital Ventures, RRE Ventures, Next View Ventures, Bain Capital, Eniac Ventures

Retargeting $11.7M

ActionX(2012, New York City)

Mobile app and cross-screen retargetingAmerica Online, SoftBank, Verizon, Bowery Capital, Golden, Verizon Ventures, Lerer Hippeau Ventures

Retargeting $5M

Fidzup(2011, Puteaux)

Retargeting solutions for brick and mortar businessesCapHorn Invest, Turenne Capital, Petit Poucet, Investessor, IT angels, Val'Angels, CapDecisif, Dauphine Business Angels

Retargeting $4.09M

Applovin(2011, San Francisco)

Mobile Marketing Platform For Attribution, Targeting and User AcquisitionWebb Investment Network, Streamlined Ventures

Retargeting $4M

Remerge(2014, Berlin)

Platform built for app retargetingPoint Nine Capital, IBB Beteiligungsgesellschaft, German Startups Group, Rheingau Founders, WestTech Ventures

Retargeting $4M

Aerify Media(2009, New York City)

Mobile tracking and Re-TargetingRetargeting $1M

Adtidudes(2015, Kuala Lumpur)

Mobile and Facebook retargeting companyRetargeting

Ret4rget(2010, Paris)

Ad4Screen's Mobile Retargeting PlatformRetargeting

Supply Side

Platform<< Go to BM List >> Ad Exchange



RetargetApp(2015, Kyiv)

Automated Solution for businesses to launch retargeting campaignsRetargeting

ChekMeIn(2012, Mumbai)

Mobile app adnetwork for web and retail brands to efficiently target consumers Retargeting

Crosstarget(2014, Seoul)

Mobile Retargeting and Look-Alike ModellingRetargeting

TVTY(2009, Paris)

SaaS Moment Marketing PlatformPartech Ventures, Serena Capital, 360 Capital Partners Second Screen $13.5M

TVSmiles(2013, Berlin)

Second screen app based loyalty programMAGIX, e.ventures, Omnes Capital, b-to-v Partners, German Startups Group, Ventech, sevenonemedia.com

Second Screen $12.6M

Mporium(2006, London)

Offers second-screen advertising and targeting platformAnthemis Group, Envestors Second Screen $12.11M

ACTV8me(2010, Los Angeles)

Second screen advertising on mobile walletBluestem Capital Second Screen $10.52M

Wywy(2012, Munich)

Second Screen TV Ad Syncing Startup.Cipio Partners Second Screen $10m

Supply Side




Samba(2008, San Francisco)

Smart TV Apps Publishing and Advertising platformAugust Capital, Draper Associates, Draper Associates Second Screen $8.16M

SilverPush(2012, Gurgaon)

Provider of advertising and retargeting technology in TVPalaash Ventures, GSF India, 500 Startups, Unilazer Ventures, IDG Ventures India, GrowthStory Investments, M and S Capital Partners


Sync2Ad(2011, Sevres)

Provides an ad format that syncs with TV spotEntrepreneur Venture, Idinvest Partners Second Screen $2.25M

Eywamedia(2013, Bangalore)

Second screen engagement technology connecting broadcasters, brands & individualsah! Ventures, Mantra Ventures, Viktor Koenig


TVadSync(2013, Los Angeles)

Second screen retargeting of TV adsEnterprise Ireland, Powerscourt Capital Partners Second Screen $570K

Alphonso(2012, San Carlos)

Deliver TV ads on mobile devices and helps improve brand metricsCapital Creation Co, Co Creation Capital Second Screen $300K

AdTonik, Inc.(2011, San Francisco)

TV to mobile advertising companyMedia Camp Second Screen $20K

MediaSync(2014, Moscow)

ad-syncing tool.Second Screen

Supply Side



Retargeting (4/5)

Supply Side



Retargeting (5/5)

Supply Side



Ad Exchange (1/3)Company Overview Business Model Total Funding

AdView(2010, Beijing)

Full stack mobile advertising solutionsCBC Capital, Yinlai Group, Broadhi Capital Ad Exchange $19.5M

Nexage(2006, Boston)

Mobile RTB Ad ExchangeHearst Ventures, Singtel, GrandBanks Capital, Relay Ventures, Hearst Communications, Singtel Innov8

Ad Exchange $19.5M

MoPub(2010, San Francisco)

Mobile Ad Serving and Management Platform for PublishersAccel Partners, Iris Capital, Harrison Metal, TrueBridge Capital Partners, AngelPad, Icon Ventures, Cathay Innovation

Ad Exchange $18.5M

Inneractive(2007, Petah Tikva)

Mobile App Monetization platform.Kreos Capital, Evergreen Venture Partners Ad Exchange $11.8M

FeedMob(2015, Boulder)

In-app mobile advertising exchangeRight Side Capital Management, BoomTown Accelerator Ad Exchange $312K

MobFox(2010, Vienna)

Mobile RTB Ad ExchangeAd Exchange $69k

CPIera(2013, Singapore)

Mobile ad exchange based on CPIAd Exchange

USayConnect(2014, Sydney)

Mobile ad exchange with ad serverAd Exchange

Retargeting << Go to BM List >> Native Ad Platform


Ad Exchange (2/3)



Ad Exchange (3/3)



Native Ad Platform (1/3)Company Overview Business Model Total Funding

Stipple(2010, San Francisco)

Image based advertising technology platformKPCB, Floodgate, Relevance Capital, Thomvest Ventures, Quest Venture Partners, Parkview Ventures, Sands Capital, Global Brain

Ad Exchange $10M

Appsfire(2009, Tel Aviv)

Native App Advertising PlatformIdinvest Partners, Idinvest Partners, Lerer Hippeau Ventures Ad Exchange $8.7M

Bread(2011, San Francisco)

Monetization Platform For Social Media, Desktop and Mobile PublishersMESA Ventures, seventysixcapital, Raptor Holdco GP

Ad Exchange $4.4M

Namo Media(2013, San Francisco)

Native mobile advertising in-appsAndreessen Horowitz, Trinity Ventures, GV, Betaworks, Susa Ventures Ad Exchange $1.9M

Tyroo(2006, Gurgaon)

Mobile native advertising platformAd Exchange

Now Native(2014, London)

Mobile first publisher tool for detecting fraudulent adsSeedcamp, Northstar Ventures Ad Exchange

Chameleon(2014, Tokyo)

Mobile focused native ad platformAd Exchange

Relevantis(2005, Kirkland)

Ad platform with relevancy engineAd Exchange

Ad Exchange << Go to BM List >>Rewards based ad

platform


Native Ad Platform (2/3)


platform


Native Ad Platform (3/3)


platform


Rewards based ad platformCompany Overview Business Model Total Funding

Adward(2014, Tel Aviv)

Offers CPC and CPM-based rewards-based advertising networkRewards based ad platform

Yepah(2016, Guadalajara)

Integrated game advertising and marketing platformGSVlabs Rewards based ad platform

Crazylex(2014, Bergamo)

Offers a rewards-based ad platformRewards based ad platform

Ulike(2015, Tel Aviv)

Provides a reward based ad platformRewards based ad platform

Native Ad


Enabler - Reporting

and Analytics


Enabler - Reporting and AnalyticsCompany Overview Business Model Total Funding

Crossense(2015, Caesarea)

Digital tracking and measurement companyNielsen Innovate Fund Reporting & Analytics

Rewards based

ad platform<< Go to BM List


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

198


Team

199

Narender Mandan

Practice Lead, AdTech

https://www.linkedin.com/in/narendermandan

https://twitter.com/narenmandan


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Data & Analytics

Tracxn Research - Mobile Advertising Landscape, February 2017