1. LavaCon 2014: How to Measure Revenue Through Content @WebWorksChris #LavaCon Christopher Ward

2. Content Creation becomes the most pivotal asset for a companys continued success. 2014 Quadralay Corporation

3. Who uses mobile devices? 91% of all Americans own a cell phone 63% of cell phone owners use it to go online 34% of cell internet users use their phone as a primary internet device 2014 Quadralay Corporation The number of cell phone owners who use their phone to go online has doubled since 2009 Cell owners between the age of 50 and 64 experienced a larger-than-average 15 point increase in the past year

4. About the Speaker Christopher Ward Director of Sales, WebWorks Founded 1992, WebWorks specializes in software designed specifically for the technical communication industry. WebWorks has made its name in this industry by constantly challenging, researching, predicting, and self-modifying to stay on the cutting edge of industry trends. 4 years of military service in Army Intelligence 98C Crypto Signal Intelligence Analyst Taught to separate procedure from strategy and to look at both differently Conditioned to work with large amounts of data in several different forms. Bachelor of Science in Telecommunications Management Design and manage large global networks 3 years with Dell Computers Transferred Skill set from Army Iintelligence to the business world. Sent to the Philippines after 8 months to set up a call center 2014 Quadralay Corporation

5. How do I know what I know? 2014 Quadralay Corporation

6. Steps for developing a strategy Have a clearly defined goal. Know where you are today. Develop Workflow: Publish and Feedback 2014 Quadralay Corporation Review and Re-release

7. Have a clearly defined goal It is more than just creating accurate or structured content. Connecting with your audience and delivering to your business goals. Possible goals defined: Business generate revenue Non-profit getting to audiences you cant reach traditionally Government full access for everyone 2014 Quadralay Corporation

8. Know where you are today. Here are some pretty puppies 2014 Quadralay Corporation

9. Know where you are today. Google Analytics Break Down: Mobile>Overview Device Category Visits 2011 Visits 2012 Visits 2013 Visits 2014 Desktop 98.78% 96.99% 95.61% 93.58% Mobile 1.22% 2.01% 2.82% 4.30% Tablet 0.0% 1.00% 1.57% 2.12% Google Glass 0.0% 0.0% 0.0% 100.00% 2014 Quadralay Corporation

10. For you cat lovers 2014 Quadralay Corporation

11. How to look in to the crystal Google ball. Google Analytics Break Down: Mobile>Overview Device Category Visits % New Visits Bounce Rate Pages/Visit Desktop 94.14% 80.56% 34.24% 2.25 Mobile 4.30% 83.10% 74.19% 1.52 Tablet 1.56% 86.31% 43.95% 2.24 2014 Quadralay Corporation

12. My Dog, Suzannes Cat 2014 Quadralay Corporation

13. How to look in to the crystal Google ball. Google Analytics Break Down: Mobile>Devices Device Category Visits % New Visits Bounce Rate Pages/Visit Apple iPhone 28.69% 87.72% 77.84% 1.43 Apple iPad 21.22% 85.83% 42.91% 2.26 (not set) 10.31% 94.17% 60.83% 1.78 HTC M7 One 4.73% 14.55% 89.09% 1.13 Samsung GT-I9300 Galaxy S III 2014 Quadralay Corporation 3.26% 68.42% 76.32% 1.58 Google Nexus 7 0.69% 100.00% 25.00% 2.75

14. How to look in to the crystal Google ball. Google Analytics Break Down: Mobile>Devices>Input Selector Device Category Visits % New Visits Bounce Rate Pages/Visit Touchscreen 87.54% 82.53% 68.20% 1.68 (not set) 12.20% 95.07% 55.63% 1.87 Clickwheel 0.09% 100.00% 100.00% 1.00 Stylus 0.09% 100.00% 100.00% 1.00 Trackpad 0.09% 100.00% 0.00% 2.00 2014 Quadralay Corporation

15. Develop Workflow: Publish and Feedback 2014 Quadralay Corporation

16. How to publish: Mobile First 2014 Quadralay Corporation

17. How to publish: Dual sites 2014 Quadralay Corporation

18. How to publish: HTML5 with Responsive UX 2014 Quadralay Corporation

19. Set up Feedback Customer commenting system Analytics behind a web base delivery Feedback should be from the audience There is someone in your organization who can give you three people they want to focus around Focus groups What ever form it is, bring it back to your goals 2014 Quadralay Corporation

20. 2014 Quadralay Corporation The more information you can gather, the better the result Review Device Category Visits 2011 Visits 2012 Visits 2013 Visits 2014 Desktop 98.78% 96.99% 95.61% 93.58% Mobile 1.22% 2.01% 2.82% 4.30% Tablet 0.0% 1.00% 1.57% 2.12%

21. Re-release 2014 Quadralay Corporation

22. References 2014 Quadralay Corporation

23. How to contact me christopher@webworks.com Twitter - @WebWorksChris Blog - http://blogs.webworks.com/ Company Website www.webworks.com LinkedIn Group - http://linkd.in/1cJE5qF 2014 Quadralay Corporation