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This presentation was prepared for Oneida County, New York 4-H program and includes primarily screenshots of examples using social media platforms to be an advocate for the agriculture industry.
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Using Social Media To Advocate for Agriculture
4-H Workshop: Oneida County, New York
April 6, 2013By Cari B. Rincker, Esq.
Telling Our Story on Social Media
• Consumers want to hear the story of agriculture and feel more connected to the farm
• Urban (and rural) consumers are disconnected from production agriculture
• Social media can be a great way to educate consumers about the U.S. food production system
Social Media Platforms• Facebook• Twitter• Blogs• Tumblr• Linkedin• YouTube• Pinterist • Instagram• Four Square• Google +• Quora
Image from colipera.com
Social Media Platforms
• Each has its own “personality” and should be used differently– Not all social media platforms are created equal– Find what works for you– Pay attention to the culture of the social media
platform• Can use some third party applications to cross-
populate posts
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
Start a conversation
How Can You Use Facebook To Tell the “Story” of Agriculture?
Post Pictures from an Agriculture Conference
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
How Can You Use Facebook To Tell the “Story” of Agriculture?
Blogs• Blogs are a great way to
“tell your story” about agriculture, educate your readers, or discuss issues affecting agriculture that interest you
• Readers can “subscribe” to your blog via RSS Feeder
Blogs
• Most blog platforms are free– Blogger– Wordpress– TypePad
• Blogs have great Search Engine Optimization (“SEO”)
How Often Do I Blog?
There’s no “rule” here. “Dead blogs” lose readers so it is recommended to blog enough to keep your blog “alive” and current.– Rule of Thumb: A few
times a month– 1-3 times a week would
be recommended if you want to build readership
What Do I Put On My Blog?
• Whatever you want! – Pictures of your farm or your family working on
your farm– Pictures of your favorite calves that you are selling– Videos from YouTube– Discuss fashion for the livestock producer– Current events affecting farms• Links to interesting news articles
www.kidscattle.com
www.causematters.com
Farmlifelove.com
Agtually.com
2thebacon.com
Ohiofarmkid.blogspot.com
Plowingthroughlife.com
Farmerdansdaughter.com
3kidsandlotsofpigs.com
www.hoosierfarmbabe.com
raybowman.wordpress.com
crystalcattle.blogspot.com
Udderside.blogspot.com
agricinema.wordpress.com
Peanutsdoann.blogspot.com
Buzzardsbeat.blogspot.com
Eatprayfarm.com
agonthefront.blogspot.com
Houseagbuilt.blogspot.com
• Facebook is about “who you know” while Twitter is about “who you want to know”
• Twitter is great conversation tool• #hashtags make terms searchable– Used to have a conversation #agchat #foodchat
#horsechat #ranchlife #localfood
@Replies is How People Talk To You
Tweets with #agchat Hashtag
Tweets with #foodchat Hashtag
Tweets with #urbanag Hashtag
Tweets with #haytalk Hashtag
Tumblr
• It’s a microblog platform
• Best and quotes , short blogs and photos
cari.rincker.tumblr.com
I mostly post selected Photos from Instagram
Tumblr Blog from Wellesley College
Great for showingOff farm photos
Pinterist
• Pinterist is all about pictures
• Great place for finding and sharing great farm photos
Instagram• Great place to post
and filter pictures• Can share photos on
Facebook, Tumblr, Twitter and Flickr
Four Square• Fun way to share your
location with your friends
• Can share on Facebook or Twitter
• Can add photos to your farm page
• Make it “cool” to check-in on your farm, county fair, or agriculture event
Four Square
Please Stay in Touch• Send Me Snail Mail: 535 Fifth Avenue, 4th Floor, New
York, NY 10017• Call Me: (212) 427-2049 (office)• Email Me: [email protected]• Visit My Website: www.rinckerlaw.com • Read My Food & Ag Law Blog: www.rinckerlaw.com/blog• Tweet Me: @CariRincker @RinckerLaw• Facebook Me: www.facebook.com/rinckerlaw • Link to Me: http://www.linkedin.com/in/caririncker • Skype Me: Cari.Rincker
