How 37Minutes a Day CanAffect Your Business

Speaker: Shiann Burns

Social Media:The Value to the AG Industry• Shows consumers what actually

happens• Increased brand recognition• Improved customer insights• Builds relationships #Ag10

Social Media:The Value to the Ranch• Great form of marketing for your

operation• Cost effective/ quick return• Consumers see the faces behind their

food• 728 million daily Facebook users

#Ag10

Social Media:Best Practices• Sound Bite vs. Story• Post things positively• Share more often• Target your audience

#Ag10

#Ag10

#Ag10

Social Media:Tips for your Ranch• Be mindful of what could be harmful• Create a brand• Connect with other brands• Ag Chat @agchat

#Ag10

Social Media:Positive Examples

• My Beef Check Off

@MyBeefCheckoff• U.S. Dept. of Agriculture

@USDA• Peterson Farm Bros

@gregpeterson33• Monsanto Company

@MonsantoCo

#Ag10