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Presenter:
Your ‘Savvy’ with Social Media
On a scale of 1-10, how comfortable and knowledgeable do you feel using social media:
Socially?
As a tool for literacy advocacy?1 105 73 98642
Agenda and YOUR Goals
Adult Education’s Roots in Social Justice
Why Social Media & Outreach
Social Media Activism for Adult Education
Ways to Get Involved
What are YOUR goals for this session?
(5 minutes)
The Lamplighters: Pioneers of Adult Literacy Education in the US
Sticht, T. (2009). The Lamplighters: pioneers of adult literacy education in the United States. In: Y.
Goodman & J. Hoffman (Eds.) Changing literacies for changing times: an historical perspective on the
future of reading research, public policy, & classroom practices. (pp. 108-123) New York: Routledge.
Harriet Jacobs, Freedmen’s Schools
1813 - 1897
Cora Wilson Stewart, Moonlight Schools
1875 - 1958
Septima Poinsette Clark, Citizenship Schools
1898-1987
Literacy Advocacy TodayWhat words come to mind when you think about advocating for adult literacy today?
21st Century Social Media Movement
The Internet’s Role in Citizen Advocacy
—From the Congressional Management Foundation:
http://congressfoundation.org/projects/communicating-with-congress/perceptions-of-citizen-
advocacy-on-capitol-hill
0% 20% 40% 60% 80% 100% 120%
More Knowledgeable 41%
More Accountable 57%
More Involved 87%
Form Messages the Worst 90%
In-Person the Best 97%
Percentage of Staffs Agree
Why Social Media for Grassroots Advocacy?
Email Open Rates are Declining
According to M+R:
Email open rates declined almost
63% between 2004 and 2008.
Social Network Use Is Growing
According to Pew:
46%of adult Internet users are social network users – up
6x from 2005.
Discussion
What successes or challenges did you face using social media to raise awareness during National Literacy Action Week?
Click the Hand icon if you wish to share.
Researching the Bloggosphere
Advocating for Adult Educationhttp://www.national-coalition-literacy.org/index.html
Sample Cut-and-Paste Tweetshttp://www.national-coalition-literacy.org/advocacy/aefl_tweet.html
Getting Started2 minutes: Get Involved.
Sign up for SCALE + NCL updates.
Bookmark the NCL Advocacy Toolkit
Act on alerts.
Like us on Facebook.
Follow us on Twitter.
5 minutes: Get Others Involved.Share adult education facts and alerts.
Get sample Facebook, blog, and Twitter posts you can use to update your status.
Getting Started, Cont.
10 minutes: Educate Yourself & Others.Learn / share more about why adult education is important.
Get / share the facts on adult education.
Learn / share about legislative priorities for adult education and family literacy at the state/federal levels.
Learn / teach the differences between educating, advocating, and lobbying.
Getting Started, Cont.Ongoing: Make a Difference
Browse the NCL Advocacy Toolkit to familiarize yourself with the resources available to you.
Write a blog article (guest blog or on your own blog) about the importance of adult education and family literacy in your community.
Create your own local network of 5-10 individuals interested in advocating for adult education and keep them informed on adult education issues by forwarding NCL updates and alerts.
Invite your legislator to visit your local adult education program.
Next StepsWhat’s one item you will pursue after this session?
A. Follow SCALE and NCL via social media.
B. Contact my legislators via social media.
C. Explore social media strategies used in advocating for adult education.
D. Explore strategies used by other social causes and examine how they might be used for adult education.
E. Read more of the research and best practices.
Questions or Comments?
Contact me!
@jataylor10
Thank You.
