Visual Merchandisingand

Display

Part 3

Display Areas• Storefront• Store layout

• Store interior• Interior Displays

Store Interior• Lighting• Fixtures• Color Schemes

TYPES OF LIGHTING• Primary –Main type of

lighting– Lights up whole

display–minimizes

shadows or dark spots

– Ex: florescent lighting

• Secondary– Lights up specific

parts– Ex: spotlight

• Atmosphere– Creates ambiance– Ex: lamps,

candles, fireplace, black lights

Fixtures–Holds of displays merchandise–Permanent and movable–Display cases–Counters–Shelving–Racks–Benches

Color Schemes• Walls• Floors• Fixtures

Visual Merchandisingand

Display

Part 4

Display Areas• Storefront• Store layout

• Store interior• Interior Displays

Interior Displays• Space design• Fixtures and hardware• Mannequins• Floor and wall coverings• In-store signage

Types of interior displays• Closed–See, not touch • Fine jewelry•Collectibles•High-end

perfumes

Types of Interior Displays• Open– encourages

handling• Clothes racks• Shoes• Accessories• Costume jewelry• Housewares

Types of Interior Displays• Architectural –shows use of

product• Room vignettes• Kitchen set-ups

Types of Interior Displays

• Point-of-purchase–promotes impulse

buying• Tabloids, magazines• Candy, mints, gum• Small accessories• Related items

Types of Interior Displays

• Decorations–promote

seasonal or holiday themes

Visual Merchandisingand

Display

Part 3