Creating and Building Your Virtual Image

Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!

• What are the first steps to take in building the right message

• How do you rise to page one of search rankings without devoting every minute of your time

• How do you fix a tarnished online reputation• Tips and tricks for monitoring and keeping the

soil fertile

Know Yourself!

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search

Strategies

VisionPurposeGoalValuesPassions

What are you passionate

about?

What makes you the BEST choice?

• Ask friends, family, coworkers, colleagues

• Review performance reviews• Review customer testimonials or letters of thanks• Review recommendations

Every one has a problem. What is your unique promise of value?

• Price• Time• Convenience• Functionality• Originality

What problem to do you solve?

How do you make a difference in the

world?

How do you meet/exceed

needs?

• Access• Security• Emotion• Ethics• Reputation

• Style• Benefit• Effort• Ease

What problem do you solve?What do you do?

What are your personal characteristics?

Who is your target?• Company?• Industry?• Department?• Customers?

Who will benefit from your service?

Value Proposition

I help____________________________ (target audience)

by ______________________________ (personality trait)

_________________________________ (problem you solve)

• I help business process outsourcing companies by quickly performing accounts payable reporting without error for faster payment.

• I help customer focused businesses by cheerfully resolving calls the first time, making more customers happy.

• I devise emergency and evacuation processes to keep municipalities safer.

• Clear – be clear about who you are and who you are not.

• Consistent – share across all communications vehicles.

• Constant – always be visible to your target audience.

Hubs and Feeds

Hub

• Have a robust profile

• Participate in Groups or start one

• Respond to Q&A

• Update status regularly

• Ping your network daily

• Continuously build connections

Would you rather someone see this…

Or this…

A Rocking Company Page

http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/

• If you have something to say, start a blog• If not: read and comment on other blogs

• Offer to write Guest posts for other blogs• Build a solid “About” page • Include portfolio of your work, testimonials,

etc.

Blogs can act very much like websites and could be used as a Hub. (hint, hint)

• Interview experts or past customers• Document a case study• Creatively show your expertise, your

testimonials, and your knowledge in a slideshow.

• Google Plus blends the best of Facebook discussion features with the open connectivity of Twitter

• Brogan says it is where you go to find people with similar interests.

• It is new and has neat features like Hangouts and Ripples.

Comment on popular blogs.

Write an Amazon book review. Become active on Twitter or Google+.

Comment on Open LinkedIn groups.

Start blogging.

Flavors.me

• Create • Curate • Share

http://mashable.com/2012/02/08/new-content-marketing-tactics/

Bite-sizecontent

Sensory Integration

Don’t be

stingy

Share what you know

5 Rules of Online Engagement

Know your audience

Align your message

Pull. Don’t push

Listen

Give (selflessly & generously)

Holy Cow! How Much Time Does this Take?

30 minutes each day• Fast wins first– Participate in discussions on

LinkedIn– Comment on one blog post per

week– Share interesting industry news– Find 10 new people to follow

Time Saving Tools

Monitoring Tools

ResourcesBooks:

Career Distinction by William Arruda and Kirsten DixsonSocial Networking for Career Success by Miriam SalpeterTrust Agentsby Chris Brogan and Julien Smith

Personal Branding Websites:– Executive Career Brand– Personal Branding Blog– William Arruda’s The Personal Branding Blog– Jorgen Sundberg

Social Media– Mashable– Social Media Examiner: Top 10 Social Media Blogs: The 2012 Winners