CREATING AN IMAGESWAT 771ALLISON KACHALA & RACHEL CHENG

BRANDS

BRANDING• Creating a brand

• Pick a name• Make a logo

• KEEP IT SIMPLE

S. W. A. T. 771t.

Mildreds

omen

dvancing

echnol

Ogy

STICK TO YOUR BRAND• Keep it consistent• Gradually evolve your brand; don’t make sudden changes

BROADCAST YOUR BRAND

BROADCAST YOUR BRAND• Just like your brand, keep it simple and keep it consistent

http://www.facebook.com/FRC771

http://www.twitter.com/FRC771

http://www.youtube.com/frc771

http://swat771.com

BROADCAST YOUR BRAND• Set a tone for your brand

• The way you write when you post for your team• You can have fun, but keep it professional• Watch for text talk, spelling, and grammar

PUTTING AN IMAGE TO YOUR IMAGE“A picture is worth a thousand words”• Pictures help others get a visual of what your team is like• Putting a face to a name

SHARING YOUR PHOTOS

http://www.flickr.com/photos/frc771/

CHOOSING A CAMERA• You don’t need a super-expensive camera to take good

photos• Use different perspectives and angles to make your

photos more interesting

POINT AND SHOOThttp://www.photographyblog.com/articles_best_digital_camera.php

Canon Powershot A4000 IS $100 - $180

Nikon Coolpix S6500$200

HIGHER QUALITY CAMERAS•If you want to buy a team camera so you have better quality pictures for posters or websites, etc… They are available at many electronics stores such as:

-Staples-Best Buy-Future Shop-Online (The camera brand’s websites)

CANON ENTRY LEVEL SLR•The prices can vary between $449.99 – $1049.99

-Some examples of entry level cameras are:EOS Rebel T3 with EF-S18-55mm f/3.5- 5.6 IS Kit

-This camera is $449.99EOS Digital Rebel T2i with EF-S 18-55mm IS Kit

-This camera is $749.99EOS Digital Rebel T5i with EF-S18-135mm IS STM Kit

-This camera is $1019.99

CANON ADVANCED SLR•Advanced SLR’s are for people who are really involved in photography •Not recommended for a team for a season’s use

They are very expensive and more complicated than any team needs unless it’s for personal use

•The prices vary between $1119.99 - $1649.99•An example is:

EOS 70D with EF-S18-135 IS STM-This camera is $1649.99

USING DIFFERENT LENSES•Depending on the type of camera you get there are different lenses which provide different effects.

Some examples are:-Fish-eye lense -Wide Angle lense-Extra Zoom lense

•All of these lenses plus more are quite expensive on their own and are not necessary but are very cool •The lenses are easy to use and to switch between

OUR TEAM CAMERA•Our team camera is a Samsung Smart Camera NX1000•There are interchangeable lenses for this camera including our team’s favorite the Fish-Eye lense

THANK YOU!SWAT 771BY: ALLISON KACHALA AND RACHEL CHENG