this isn’t the only wayit’s not even the best way

it just happens to be my way

Branding Yourself Through Technology and Social Media

#afta2010@devonvsmith

My Story

13 D

irty

Littl

e Se

cret

s

1. Talking about social media attracts attention on social media platforms

2. Posting topics outside your niche will drive traffic short term

3. Link link link. It’s hard to predict exactly where your traffic will come from

4. Read more than you write, listen more than you measure

5. A strategic plan isn’t required

6. Link to people you want to meet

7. Your opinions aren’t enough

8. Give away everything you can for free

9. SEO is no joke. Figure it out

10. Steal ruthlessly

but attribute everything

11. Learn to think in 140 characters

12. Connections matter

13. It’s easier than you think to be invited to a conference

Challenges you’ll have to overcome

• Social media is exhausting• Once you start, people expect you to continue• You will be tied to your employer’s brand,

and they to your brand

Where to turn for help

thanks!

Ann Sachs, for being a constant promoterAnne Trites, for giving me a reason to start a blog

Beth Kanter, for showing me the wayChris Ashworth, for being the first person to take me seriously

Cory Huff, for demanding I become a “real” bloggerDavid Loehr, for managing the community

Ian David Moss, without whom which I never would have started bloggingKerry Israel, Natalie Gilmore, and Peter Kuo, for telling me when theory falls flat

Michaela Daniel, for teaching me powerpointNick Denton, for creating the first blog I ever fell in love with

Pete Cashmore, for reminding me that even 24 year olds can build empiresRob Bole, for introducing me to digital media

And the so many theatres, commenters, and tweeps that inspire me