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This is my not-so-traditional resume.
Hi! I’m Andy Friedman.
What can I do for you?
I’m a multimedia content pro.
Internet. Mobile. Social media. Broadcast.
I have a passion for creating and engaging audiences.
I have a passion for setting brands apart.
Some stuff I’ve done…
Content strategy definition
Content Deployment & Operations
Audio, video, photo content
Content marketing
Staff recruitment & development
Metrics analysis & SEO
Enterprise social media strategy
I want to help others reach new heights!
I work at B2B media giant Penton.
As Executive Director of Content, I oversee the editorial and online presence of 19 trade
publications and supervise a team of 42.
These brands serve niche audiences in manufacturing and technical trades.
Since August of 2013, we’ve been crazy-busy:• Skyrocketed user engagement to record levels• Some of our web sites have doubled and tripled audience• We’re making money with new Content Marketing programs• Training? Metrics? Social Media? SEO? Improved design? YES.
How’d we do it? Systems. Standards. Measurement. Listening. Collaboration.
In 2012 & 2013 I built content systems at AOL Patch…
It all started with communication. We had nearly 1,000 content editors in hundreds towns. We implemented: interactive training, robust internal communications and best practices.
With analytics as a guide, we
launched hundreds of new web sites
and improved our content strategy.
From 2011-2012 I was VP, Interactive Content & Programming at Merlin Media
A few highlights with this startup venture:
- Started Chicago’s first FM All News Station
- Hired 46 Anchors, Reporters & Support staff
- Implemented new Automated News System
- Developed Digital, social presence
From 2008-2011 I worked for Tribune Company.
I was VP, Interactive content and hired a
team to deploy & maintain national content
for 8 newspaper & 23 TV web – mobile sites.
Some highlights: -100 verticals: news, entertainment & lifestyle-High performing Photo, audio & video channels-Led digital content strategy for TV division
We grew engagement!
In 1 year, UV’s doubled and page views jumped 400% for national
content.
Our team spiked SEO sessions from 22% to 45% for top newspaper sites
National content comprised more than 35% of traffic on some major TV sites
Content, social & promotions helped TV.com sales revenue jump 35%
From 2000-2008 I worked for Clear Channel Communications
I was VP, News-Talk-Sports Online and started the company’s online and on air content networks.
Some highlights:
• Deployed online content for 1,200 radio, 43 TV web sites
• Grew photo, video channels into high performers
• Set digital strategy for 225 spoken word stations
• Grew News-Talk-Sports online audience 90% in 1 year
Previously I was …
News Director of WBBM Newsradio in Chicago: 1999-2000
News Director of KTAR Newsradio in Phoenix: 1996-1999
News Reporter at KFI Radio in Los Angeles: 1989-1996 and chased OJ down the freeway!
Smarts? You bet.
I got an MBA from USC with a concentration in Marketing
I graduated U.C. Berkeley with a degree in History and a minor in Marketing
I’ve also traveled …
“Bricks & Clicks” skills:
Effective enterprise-wide internal communications
Presenting in front of large groups
Sales, promotional solutions for online, social media
Copywriting, photo, audio & video editing
Vendor management & contract negotiation
Effective, positive team leader skilled in recruiting, coaching & HR issues
Don’t just take my word for it…
Andy is a strong, creative manager. He is able to recruit a top team and motivate them to peak performance. - Walter Sabo, CEO, Sabo media
Andy has incredible implementation and digital translation abilities. -- Rockie Thomas, VP of Digital Sales, Tribune Broadcasting
Andy’s thorough understanding of all things digital …helps him come up with truly creative solutions. -- Liz Aiello, VP, Programming, Sirius-XM Radi, New York
If you need an innovative solution in systems or content development, Andy is quite simply extraordinary - Gloria Hinrichs, Senior Director, Strategic Product Integration, Tribune 365
But enough about me. How can I help you ?
I was serious about that “reaching new heights” thing!
Andy Friedman – Multimedia Content Leader
LinkedIN.com/in/AndyFriedman
@Andy_Friedman
www.AndyFriedman.biz
Paper.li/Andy_Friedman/1340489314
