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Yellowtail has now sold 100's of millions of bottles of wine worldwide. It is a family company based in Griffith New South Wales, Australia.
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Standing out in the world of wine
[yellowtail®]
From the Casella familyGriffith NSW Australia
Started with chardonnay & shiraz –continue to expand range of varieties
Began delivering into the US, now world-wide
The breakthrough Australia has brought to the world’s wine consumers over the past couple of decades has been an offering of really good, high quality, affordable wines.
I really wanted Yellow Tail to be the everyday wine people will enjoy. Nothing tannic, nothing acidic, nothing harsh, good fruit contents, fresh and easy to drink. With this quality, I want a price that is affordable, but not too cheap.
John Casella, July 2008
People in more than 40 countries now appreciate the success of those goals
Some striking and original advertising
Smart technology – chip (+battery) in magazine page x
fireflies
Building / billboard scale(tail oscillates)
Model + outcome
At the end of the day [yellowtail] is a great wine --it shows a commitment to craft, an attention to detail, and a love for work in delivering it time and again to new and loyal consumers.
Nice pictures, but advertising only goes so far
Acknowledgments
• Images from Flickr, Slideshare and other resources so generously shared on the web
• the Visio Guy for some great tips
Dr Jim [email protected] 676 566ABN 385797533925 Union StBEULAH PARK SA 5067
