Sequin brand wine social currency

BATTLE OF THE SEXES - OAKLAND

Social Media Currency

Presented by: Sharelle D. Lowery, Inc | A Social Media Company

Project #iLuvSequinWines

THE REPORT CONTENTS

SOCIAL DEMOGRAPHICSSOCIAL GOALSSOCIAL MEDIA USEDSOCIAL MEDIA REACHSOCIAL IMPACTAFTER THOUGHTSNEXT STEPS

#iLuvSequinWines

#iLuvSequinWines | Presented by: Sharelle D. Lowery, Inc. | A Social Media Company

BATTLE OF THE SEXES – DEFINED

BATTLE OF THE SEXES IS A PANEL DRIVEN FORUM FOR URBAN SOCIALITES TO DISCUSS THE DYNAMICS OF ROMANTIC RELATIONSHIPS. ITS CREATOR TELISHA NG DIRECTS THE CROWD, PROVIDES ENERGY AND ASKS THE HARD QUESTIONS ABOUT LOVE AND INTIMACY IN TODAY’S URBAN LIFESTYLES.


BATTLE OF THE SEXES – DEMOGRAPHICS

90% Female 10% Male

95% Black 5% Other

90% Audience 30-45 5% Under 30 5% Over 45

45% Some College 40% College Degrees 15% Advanced

Degrees

Sex & Ethnicity Age & Education


SOCIAL GOALS

1. TO SHARE SEQUIN BRAND WINE WITH AN URBAN MARKET WHO DESIRE AND HAVE INTEREST IN DRINKING WINE

2. TO CREATE SOCIAL BUZZ AMONG THAT GROUPS ONLINE CENTER OF INFLUENCE

3. TO INTRODUCE SIGNIFICANT SOCIAL INFLUENCERS & TASTEMAKERS TO SEQUIN BRAND WINE

4. TO GENERATE ORGANIC ONLINE CONTENT AROUND SEQUIN BRAND WINE THAT WILL BE SOCIALLY SHARED-INCLUDING TEXT, VIDEO AND AUDIO


SOCIAL MEDIA PLATFORMS UTILIZED

Facebook Twitter Instagram Tumblr Blog Posts YouTube

Vine - Video Dubbler –

Voice/Audio

The Usual Social Suspects

New Social Platforms


#ILUVSEQUINWINES – A SOCIAL PRICE

While the Wine was complimentary for every glass of wine poured we asked that each person pay in “social currency” by doing one of the following: Friend Sequin Wine on Facebook Write a Message about Sequin Wines on FB Follow Sequin Wine on Twitter Tweet about Sequin Wines using the hashtag

#iLuvSequinWine Instagram using the hashtag

#iLuvSequinWines Give us a Dub “Audio Testimony” about their

first taste of Sequin Wine#iLuvSequinWines | Presented by: Sharelle D. Lowery, Inc. | A Social Media Company

SHARING & CONNECTION METHODS

#iLuvSequinWines

We especially loved the people who came into the event and stamped their hands with a heart to show the Luv and then Instagramed it!...using the hashtag #iLuvSequin wines.

It was a wonderful play on words since the entire Battle of the Sexes event was based around the dynamics of love and romantic relationships!


OUR RESULTSFacebookLikes: 5Comments: 3+

Our results on Facebook were not stellar, most of the audience preferred the microblogging platform Twitter and the Photoblogging Platform Instagram.

The power of RT’ing a photo and a comment are extremely powerful.

However, given another opportunity I would suggest that we focus highly on upping the Facebook Likes!


OUR RESULTSTwitterHashtag Usage#iLuvSequinWines 160

#sequinwine 2 #iLoveSequinWine 31

Our usage of the hasgtags were fabulous! The number of attendees and the number of tweets were positively exponential!

The power of RT’ing (Sharing) a photo and a comment are extremely powerful in reaching a market and their followers.

Tweet from Popular Blogger Jenee Darden

OUR RESULTSInstagramHashtag Usage: 57 Impressions

#iLuvSequinWines 46 Photos#sequinwine 1 Photo#iLoveSequinWine 10 Photos

Our usage of the hasgtags were good.

The power of photographs and images are highly powerful and created lots of stirs, likes and inquiries about Sequin Wines.

Two Popular Instagram Photos


Blog Post PowerBlogs are the New News. Many people are more tuned into what bloggers are saying in the areas of lifestyle, politics and current events than what the news and newspapers have to say. With the microwave lifestyle that we all lead many people prefer their opinions be given to them. Bloggers do that! Here are a few blog posts that were written regarding Sequin Brand Wine and Battle of the Sexes!

ItzRocksWorld | http://bit.ly/16QEHGZTastyTopia | http://bit.ly/10nzOgLClassyBlackGirl | http://bit.ly/10R2LVk ClassyBlackGirl | http://bit.ly/185RhSt

SOCIAL IMPACT

This event has definitely sparked greater interest in every single person that attended the event!

They are all aware where Sequin Wines can be purchased and the recipe cards were also shared.

90 % of attendees who tweeted & instagramed about Sequin Wines: Never tasted Sequin

Wines 100% said they would

purchase Sequin Wines

100% of the audience also wanted to know MORE about wine in general

New Consumers New Awareness


LEARNED EXPERIENCES

The event was filled with Tastemakers & Bloggers

The event was fabulous and targeted the Niche that will buy Sequin Wines

The event created social buzz & organic content online

The event would have been socially more successful had there been more advertisement 4-6 weeks in advance of the event with “on the ground promoters”

More attendees would have made for more exciting debates, conversation & social currency

Pros Cons


AFTER THOUGHTSEXCELLENT TIMING & POSITIONING

SEQUIN BRAND WINE HAS THE OPPORTUNITY TO:

1. POSITION ITSELF AS THE RISING MOSCATO AND BUBBLY SELECTION FOR INTERESTED WINE DRINKERS

2. MOSCATO HAS RECENTLY BEEN MENTIONED IN SEVERAL RAP SONGS AND IS QUICKLY BECOMING “THE NEW CRISTAL”

3. THE OPPORTUNITY IS NOW FOR SEQUIN BRAND WINE TO PARTNER WITH QUALITY EVENTS AND EXPOSE ITSELF TO THE URBAN MARKET

4. THE URBAN MARKET IS LEANING TOWARD WINE, SPECIFICALLY MOSCATO, IT SHOULD BE A QUALITY WINE , IT SHOULD BE SEQUIN BRAND WINES


NEXT STEPS

UPCOMING DATA & RECOMMENDATIONS INCLUDE:

1. A COMPLETE DUBBLER PAGE WHERE A WHOLE #ILUVSEQUINWINES WILL BE CREATED SO THAT PEOPLE WHO TASTED SEQUIN WINES ACTUAL VOICE CAN BE HEARD AND SHARED!...AND THE CONVERSATION CAN CONTINUE!

2. ADDITIONAL BLOG POSTS

3. VINE & YOUTUBE VIDEOS FROM THE EVENT

4. MORE SEQUIN WINE PARTNERED EVENTS WHERE MORE EXTREME SOCIAL MARKETING CAN PROPEL SEQUIN BRAND WINES TO MORE PEOPLE AND NICHE URBAN MARKETS.


BATTLE OF THE SEXES - OAKLAND

Social Media Currency

Project #iLuvSequinWinesProudly Presented by: Sharelle D. Lowery, Inc.A Social Media Company

Documents

Sequin brand wine social currency