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Communication theorist Marshall McLuhan (1911-80) said a fish swimming in the ocean is oblivious to the water . What comparison is he making?. Why Media Literacy Matters. KTVU Poynter Analysis Bloomberg Business Week Rolling Stone Cover. Media Defined: Modes of Communication. - PowerPoint PPT Presentation
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Communication theorist Marshall McLuhan (1911-80)
said a fish swimming in the ocean is oblivious to the water.
What comparison is he making?
KTVU◦Poynter Analysis
Bloomberg Business Week
Rolling Stone Cover
Why Media Literacy Matters
Mass Media = those means of communication that reach and influence large numbers of people
New Media = electronic communication made possible through the use of computer technology
Media Defined: Modes of Communication
10 seconds: Name every medium you’ve come in contact with in the last 24 hours
10 seconds: Name every TV network you can think of
10 seconds: Name every social media application you can think of
What do you use?
Education that provides a framework to access, analyze, create, reflect and act
It builds an understanding of the role of media in society as well as essential skills of inquiry and self expression necessary for citizens of a democracy.
Review: Media = means of mass communication. A medium of expression.
Media Literacy
Social Media Revolution
Swimming in Media
The Medium is the Message
Hot and Cool Media
The Global Village
Fast Facts handout
Marshall McLuhan
1911-80
Renee Hobbs Media Literacy guru 3:15-5:21
How does the media shape our personal, social, and cultural identity
Internet safety Digital citizenship (ethics of being a
producer and consumer) News literacy
Four Corners on the Media:Reflecting on Our Love-Hate Relationship
Doesn’t have to be written word; consider a song or a movie.
Texts are symbolic expressions created by humans to share meaning.◦ Print◦ Visual◦ Sound◦ DigitalExamples?
Media Texts
Four groups, four corners
In your group, discuss the positive and negative aspects of your assigned medium.
Make notes on the chart
Spend 5 minutes and then rotate (I’ll cue you)
Four Corners
Return to your original chart, read, reflect and be prepared to summarize for the class.
Four Corners
Choose a media text (song, book, movie, TV show, ad, etc.) and write up a reflection on what you love and hate about it.
Format: MLA◦ Header (your name, my name, Adv Comp,
date due)◦ Descriptive title (What I Love and Hate about
….)◦ 12-point Times New Roman font◦ Double space
Homework
