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It's undeniable that social media has revolutionized the way we communicate. In a fast-moving and always-innovating digital world, churches can quickly fall behind in social media. Many have a presence on Facebook, but many struggle with how to effectively and strategically use it. In this session you will learn about: 1. Using Facebook as an outreach strategy. 2. What your audience wants in social media. 3. Where social media is going.
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Stand Up Straight!Why Your Social Media Posture Matters
LINDSAY DUDECK, FISHHOOKKRISTIN RUTHER, ASPEN GROUP
Welcome
KRISTIN RUTHERDirector of Strategic Partnerships
Aspen Group
LINDSAY DUDECKCommunications Strategist
Fishhook
Overview
• IN THIS SESSION YOU WILL LEARN:– How to use Facebook as an outreach strategy.– What your audience wants in social media.– Where is social media going?
What is Social Media?
Social media is a fundamental shift in the way we communicate.
In it’s essence, it flattens out the world and gives us access to interact with people we would have never met otherwise.
What if you could?
Engage people through the week?
Hear what’s on their hearts?
Create momentum behind events and vision?
Allow your people to express their faith and involvement with your congregation?
Social Media Platforms/
Active Users• Facebook: 845 million• LinkedIn: 150 million• Twitter: 127 million• Google +: 90 million• Pinterest: 21 million
Church Social Media
Usage• Facebook: 47%• None: 40%• YouTube: 36%• Twitter: 22%• Pinterest: 3%• Google+: 1%
Social Media Priorities for Churches
• Facebook• eNews• Videos• Others– Blogs– Apps– Twitter
Focusing on Facebook as Outreach
Your Facebook page is not a bulletin board, it’s your LIVING ROOM!
Why is Social Media Important in ministry?• It’s an interactive, 2-way conversation• 24/7 connection and response• It’s where your people are• It drives them to your website and church
Focusing on Facebook as Outreach
What should be on your Facebook page?:• About (with link to website, address, map, phone and
service times)• Photos• Events/Mission Trips• Wall posts: dialogue, questions, links
Focusing on Facebook as Outreach
What do Church users want in social media?• Personality – who you are Monday – Saturday?• Relevance – are you talking about current events?• Frequency and Consistency – are you in the living
room?• Information – it’s another place to find reliable
information• Low barrier – somewhere they can point friends
Facebook – The Conversation
• Push vs. conversation
• If you don’t converse, you are noise = you are hidden
• This is how your congregation shares life with each other, and your window into that sharing
• People aren’t “on Facebook” – they are “with friends”
Facebook Schedule
Sunday: Something from the message.
Monday: Celebrate a decision made on Sunday.
Tuesday/Wednesday: Ministry announcements.
Thursday: Call to action – pray, volunteer, register, etc. Friday/Saturday: Encourage weekend participation. Include photo/video and service times.
Facebook Reminders
• “Like” other pages
• Tag people
• Add photos
• Cross promote authors, musicians, resources
• Spend 5 minutes per day
Band of Sisters Google Hangout
• Need for community (even outside your personal church)
• Accountability
• Meet virtually, weekly & f2f throughout the year
• Bible study and book study
Band of Sisters Google Hangout
• Small group of women from Tennessee, Illinois, Indiana, California and Canada
• Meet Mondays, 8-9 p.m. CDT
• Google Hangout (up to 10 people)
• Facebook Private Group
Band of Sisters Google Hangout
Question & Answer Time
Contact
Kristin Ruther, Director of Strategic PartnershipsAspen Group815.806.1705, [email protected]
Lindsay Dudeck, Communications Strategist Fishhook317.571.3474, [email protected]
THANKS!Shoulders back …
now stand up straight!
