Why Social Media Matters in Real Estate

George O’Neill

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About Me

Real Estate

• 2nd Generation Realtor®• Personal Investments 20 yrs• Licensed in Sept. 2007• CEO, Broker of Record• 24 x 7 Digital Marketing• Top ~ 10% Master Sales

Consulting

• 25 yrs Marketing & Sales• Deloitte & PwC , Globally• Founder remarkto (RETechTO)• Founder remarkto2010 Summit• Adjunct Prof. Humber College• Speaker & Educator

Education - B.Sc. & M.Sc., Eng. (UNB) - MBA (Queen’s)

Contact: George@ONeillRealEstate.ca416.946.1300

@GeorgeONeill

Source:Social Media Marketing Summit For Real Estate, November 30, 2009

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Real Estate Search

Source: California Association of Realtors®

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Traditional Media

• One-to-many

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Social Media

• One-to-one• One-to-many• Many-to-

each-other

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Social Media Marketing

Social networking sites are used to promote products & services:

• 2-way• Informative• Authentic• Transparent

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Stand Out

Big 3 4

Real Estate Marketing Summit.ca

Nov.

29Monday