Upload
michiel-van-gaalen
View
5.802
Download
1
Embed Size (px)
DESCRIPTION
A brief summary of features that destinguish Yahoo Web analytics (YWA!) from Google Analytics
Citation preview
Why chooseYahoo Web Analytics
Over Google Analytics
• Yahoo Web Analytics• Indextools• Free• 20 mln max page views per project• Strong e-commerce analytics• Flexible and highly customizable
YWA! ?
• Multiple conversions (max 50)• Custom report builder • Real-time data (+/- 2 sec. lag)• Ad hoc funnels / scenario’s• Extensive API• Multiple ppc platform integration• Internal search (0-result searches, search
terms)• Multiple campaign categories• Ecommerce product categories and order
status• Campaign cost assignment and
consolidation
WHY CHOOSE YWA! OVER GOOGLE ANALYTICS?
• Up to 50 actions can be defined• Actions can be labelled Unique• Tracking through modification of tracking
code (no unique url needed)
ACTION TRACKING
• Build custom reports in minutes with real-time data
• Bookmark, export & API query • All (custom) fields available
CUSTOM REPORTS
• Funnels / scenario’s can be created to analyze a (conversion) process
• Ad hoc funnels enable you to query data in the past!
AD HOC FUNNELS
• API is used to access YWA! Data by external applications
• Not just to get data, but also for control of the system (Order cancellations)
• Access, monitor an control all accounts, users, projects, campaigns, scenario’s & actions
• XML-RPC and Soap implementations possible
API
• Not just cost integration of Google but Yahoo and ad center as well
• Cost consolidation / extrapolation for compensation of lag between sync and real time data YWA!
PPC PLATFORM INTEGRATION
• See what people are looking for using the internal search option of your website
• More important, 0-result searches: see what they are looking for without getting any results!
INTERNAL SEARCH
?
• Extensive creation of campaign categories• Used for labelling campaigns / custom
reporting• Up to 10 categories per campaign possible
CAMPAIGN CATEGORIES
• Upload product categories and characteristics for extensive reporting
• Cancel orders, revenu matches your back office systems more closely
• Order status can also be controlled by API (no manual processes)
• Cross sell analysis reports
ECOMMERCE PRODUCT CATEGORIES AND ORDER STATUS
• Each campaign can have cost assigned• Per click, month, fixed, live cost
integration, etc• Costs are equally divided
CAMPAIGN COST ASSIGNMENT
GET IN TOUCH
• SallyKnows – Campaign Analytics• Waldeck Pyrmontlaan 5, 2341VA OEGSTGEEST• Email: [email protected]• Web: www.sallyknows.nl• Twitter: @vongaalen• Linkedin:
http://www.linkedin.com/in/michielvangaalen
SallyKnows makes your web-campaigns perform better. We provide insight instead of reporting by providing web- en social media analytics solutions and services.