MOBILE@

Joris De LannoyInvestment Advisor

Corelio Business Development

(WEB or APP)

Topics

• What is Corelio ?• What is Corelio Business Development ?

• Build and execute mobile strategy• Results and findings

• 2010

• Web or app ?

• Wrap-up

3

CorelioFREE PRESS

AV PRODUCTIONS

CLASSIFIEDS RADIO & TV

ARKAFUND

NEWS BRANDS

Corelio Business Development

2 roles• Venture capital (Arkafund + former Sydes)• Business development organisation from Corelio

3 missions • Investments• Incubator• Eyes on the future

1 goal• Support company growth

Beginning 2008 …

But we had lot’s of other priorities …But we still had lot’s of questions …

ANSWER : Nothing … yet …

QUESTION : What is planned/forecasted ?

ANSWER : SMS business on 1 title, SMS publishing on 2

QUESTION : What is our Mobile Strategy ?

Solution = Incubation

• Seed money• Business Development (strategy/project mgmt)

• 3 M : – Investigation– Vision– First budget

• Decide go / no-go

VISION !!!

How did we execute ?

• Focus on delivery by CBD• Step by step approach• Closed loop : execute - feed-back• Strong partnership with MobileWeb

3 M : investigation/define strategy

2 M : m.jobat.be2 M : m.standaard.be2 M : m.nieuwsblad.be8 M : m.standaard.be v24 M : De Standaard iPhone app

Results YTD 2009• m.standaard.be > 900 K pages/m

• m.nieuwsblad.be > 280 K pages/m

• ds iPhone app > 3.400 downloads> 600 K pages/m> Top rankings in appstore

Key findings 2009

• Market is (still) cool• Mobile = Content + IT + Marketing + Sales +

user experience + no standards + …• Monetisation is hard• Focus on delivery is key• Be excited, but don’t get wild …

Key focus for 2010

• Incubation => organisation• Build inventory/audience– Moment “0”– Marketing– Interactivity (SMS/mail)– Partnerships

• Content/services• Monetisation

Web or app ?

APP+ User experience+ Extended features+ Monetisation+ Leverage on brand

− Different “platforms”− Costly− Version control

WEB+ 1 size fits all+ Flexible+ Cost efficient

− User experience− Basic features

Web or app ?

• Belgium is small (and : 3)• Inventory/critical mass is key• Cost control is key

Invest in “segments” => 2 options TODAY :

- Own funding – marketing reasons- Funding by platform

Wrap up

• Corelio sees mobile as 3rd screen• Be smart mobile• Web is the safest bet today• Anxious to see market open-up because….

we ain’t seen nothing yet !

THANK YOU