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Corelio: Current status & strategy of newspaper company" by Mark Daemen Corelio Connect Presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010? Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau) Brussels
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Titel
Current status & strategy of newspaper company
1th march 2010
What can you expect in the next 20”?
1.Vision
2.Learnings
Current status & strategy of newspaper company
1th march 2010
Corelio Vision
Web
Radio
Mobile
Publications
Television
Multi-Media FutureCorelio Vision
Tomorrow’s NewspaperCore print product will be concise, customized, interactive, on-demand
Miniature versions of the core product will target under-served groups
Deep, rich journalism will move online and be enhanced in virtual universe
Digital options will multiply – get the newspaper anywhere, anytime, anyway
Newspaper features will be unbundled … iTunes pay-per-click model
You will buy a multi-media “membership” in the newspaper, not a print subscription
“Citizen journalism” will become another source for newspapers like Reuters, AP
Less “voice of God” (monologue), more “mirror of the community”(dialogue)
Corelio Vision
Multi-Media FutureCorelio Vision
What can you expect in the next ”?
1.Vision
2.Learnings
Current status & strategy of newspaper company
1th march 2010
1. Mobile is growingLearnings
impressies
0
250.000
500.000
750.000
1.000.000
2009 2010february february
21/10 Launch iPhone app
+400K
1. Mobile is growingLearnings
2. Mobile is devices Learnings
34
20
16
10
4
26
14
9
6
21
0
5
10
15
20
25
30
35
40
Iphone BlackBerry Nokia HTC WindowsDesktop
imp. %
visits %
february 2010
2. Mobile is devices
4
0
1
-2
1
4
1
-2
3
-1
-3
-2
-1
0
1
2
3
4
5
Iphone BlackBerry Nokia HTC WindowsDesktop
Page Views
Visits
Learnings
february 2010 vs 2009
Learnings3. Androids have more fun
7,07
4,343,72 3,70 3,65 3,60 3,58
3,10 3,00 2,97 2,78
0
1
2
3
4
5
6
7
8
Andro
idW
indow
s Mob
ile
HPiPaq
Ipho
ne
Nokia
SonyE
ricss
on
HTC
PalmBlac
kBer
ry LGSam
sung
4. Mobile is clicking Learnings
Up to 4 timesthe ctr
of its classic counterpart.
4. Mobile is clicking…
as it becomes more relevantLearnings
Content-based as geo-targeting
4. Mobile is clicking…
as it becomes more relevantLearnings
Live-reporting: stock exchange – sports competitions
5. Peaks are news
1
2 3
Learnings
5. Peaks are news
1
2 3
Learnings
6. Mobile demands interactivity
From jpg…
to landingpage…
to mobile site
Jakob Nielsen GroupM Interactive – Mobile World Congress: Big A-brands are not yet adopting Mobile in full.
Learnings
7. Mobile needs trial
m.standaard.be
look for the banner
on economy section
Learnings
8. Early adoptersLearnings
9. Challenges
Measure audience
CIM first steps
now based on content- and adservers
providers own the data
Measure audience correctly
what about wifi uploads for apps
Every platform its app (BBC formaly asks standardization).
Every site and app its advertising formats
(splash, banners,…)
Legislation (package deal) & flat fee
Learnings
10. Mobile Monday
should be
Mobile Wednesday
8,5% above average
Learnings
Titel
Q&A
