WGM4 - Pecha Kucha - MobileWeb

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Plug & Play Mobile Solutions

A positive business impulsethrough mobile applications

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Connectivity & Messaging

Mobile Marketing

Mobile Entertainment

Mobile Internet

Mobile Payment

Overview of MobileWeb.be Plug & Play Solutions

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SMS improves efficiency of business processes

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- 1 -It saves

€€€

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- 2 -It’s very personal

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- 3 -It’s actually being read!

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- 4 -You reach everyone

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- 5 -It is

extremely fast

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- 6 -You get

feedback!

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- 7 -Hey, it’s trendy

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High impact SMS applications

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Some reference customers and partners

http://www.skynet.be/index.html?or=icon_logo_hp

http://www.vlan.be/nl/index.php

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Plug & Play

Connectivit

y Solution

How do we help our customers?

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Web or App?

Web App

?

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Framework for developing a mobile media strategy

• Mobile internet is rapidly growing, especially among youngsters and professionals.

• News and entertainment are top categories. User experience and speed make the difference.

• Web or App? First “bet on the web”. Invest in Apps for marketing and monetization purposes.

• Yes, you can ... make money on mobile. But don’t expect short term miracles.

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Mobile advertising market will be bigger than internet advertising market

“In a few years, mobile advertising will generate more revenue than advertising on the normal Web.” Eric Schmidt – CEO Google

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Rapid evolution of the mobile internet after a slow start

1999 2008 2011

Gar

tner

pre

dict

ion

3G Broadband

Smartphones

Flat rate plans

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Website versus mobile site consumption

Website

Mobile

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The iTunes AppStore has seen a fenomenal growth over the past year

Volumes• 2 bio downloads• 89.000 apps• 97.000 apps seen• 24% free apps• 21.500 publishers• 120.000 developers

Source: Apple, Wikipedia, Bernstein Research

Revenues• 13 – 21% of

downloaded apps are paid• Avg price 3 USD• Total revenue

estimate: 200 – 360 mio USD/quarter

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Games, entertainment and books are the main categories in the iTunes AppStore

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Web applications offer advantages in terms of discovery and innovation; apps allow to tap into new revenue sources

Devices

Network

Deployment

Discovery

Monetization

Accessible on multiple platforms and devices

Need online connection

Innovation: fast and low cost deployment / adaptation

Search engines

Advertizing

Accessible on 1 OS/platform

Better usage platform features No need for online connection; background sync

Multi-platform / multi-release is complex and expensive

App Store Hype & word of mouth

Per download/subscription

Advertizing

Web App

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Google “bets on the mobile web” and mobilizes all the existing internet services

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Plug & Play

Mobile Internet

Server

MobileWeb offers a complete solution to launch your business on the mobile platform

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Designing for optimal user experience

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Discovery mechanism: search engine versus marketplace

maximum relevance maximum turnover

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MobileWeb

Mobile InternetServer

Content

Maximum reuse of existing

content and feeders

XML

RSS

SOAP

MobileWeb offers a dedicated platform enabling the quick development of mobile site based on existing content

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Plug and play modular solutions allow for quick and low cost implementation tracks

Live sportsNews publishing Event catalog Lead generation

Web-to-mobile gateway

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Plug & Play

Mobile Internet

Server

Plug & Play

Connectivit

y Solution

MobileWeb has a proven experience to bring your business a positive impulse through mobile applications

Business

WGM4 - Pecha Kucha - MobileWeb