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Corelio Part of your life
Annual report 2007
Annual report 2007 • Corelio Part of your life
Contents
Foreword 2
Mission and vision 6
Towards a very promising future in online editing 12
Anticipating the role of the newspaper in the 21st century 17
Editions de l’Avenir: the regional benchmark in Wallonia 24
We stay close to our readers 28
Talent always rises to the top 33
Writing radio history 38
Brands that work through 360° 45
Success is never a matter of chance 56
Entrepreneurship at the forefront 60
Key events 65
An eye for talent 86
Leading position in national reach and print 88
Board of Directors and Management 97
332
Annual report 2007 • Corelio Part of your life
ForewordThe year 2007 was an important year for Corelio, with lots of new initiatives and a new organisational
structure.
54
Annual report 2007 • Corelio Part of your lifeForeword
Sydes and Arkafund continue to be alert to new op-
portunities and have already delivered Corelio valu-
able assets such as Caviar, ROB-TV, Minoc, Ackroyd,
Gezondheid.be and, more recently, stakes in Netmin-
ing, Mifratel, Quick Sensor and Yuntaa.
Corelio has been a media company in the north and
south of Belgium for almost two years now. It is a new
name which supports the multimedia, multi-regional
ambitions of our media group, a media group where
quality and reliability are key, just as was the case for
VUMmedia during the past thirty years.
At Corelio, we have laid the foundations for broadening
the basis of our group. That has led to an adapted organ-
isational structure which has been further refi ned over
the last year in collaboration with representatives of all
our activities. Our Dutch- and French-speaking newspa-
per activities and our regional free press activities now
have a direct voice in the Corelio Management Team,
by way of Peter Vandermeersch, Quentin Gemoets and
Eric Christiaens. With 400 journalists in permanent em-
ployment, we create added value in comparison with
the media at large, and we underline the societal impor-
tance of free news gathering.
The year 2007 was also the year in which Jo Van Croo-
nenborch left his post as Managing Director of Corelio
after more than 13 years at the head of the group. He
made several important contributions to the develop-
ment of the group, major in the printing division (now
rebranded as Corelio Printing), which he built up into a
very important pillar of the business, and later as CEO
of VUM and Corelio. After his departure, the Board of
Directors asked Piet Van Roe to take over the helm of
the group for a transitional period. On 31 March 2008,
he passed the reins to Luc Missorten, who has been
working within the group since November 2007.
In the coming years, of course, we want to continue to
strengthen our position as the major newspaper pub-
lisher in the land, with Het Nieuwsblad, De Gentenaar,
De Standaard, L’Avenir, Le Jour and Le Courrier. But, at
the same time, Corelio also aims to build on its already
important positions in online media, the regional free
press, radio, specialised magazines, audiovisual pro-
duction and the printing sector in both parts of the
country and gradually across the borders too.
Strong and innovative teams, reliable high-quality
brands, solid partnerships and a sound fi nancial basis
provide the important building blocks for this growth.
Thomas Leysen Piet Van Roe
Chairman CEO (till 31.03.2008)
De Standaard has never had so many readers. It was
the fastest growing of all Belgian newspaper titles,
both absolutely and in percentage terms. In the fourth
quarter of 2007, Het Nieuwsblad/Het Volk was the larg-
est newspaper combination in the country, working
hard on further product improvement.
Standaard.be and Nieuwsblad.be together received
approximately 300,000 visitors daily and, thus, are the
market leader in the news site segment in Flanders.
24.be, the national platform that bundles all of the
Corelio web sites, was successfully launched a few
months ago and will be fully unveiled over the course
of 2008.
Les Editions de l’Avenir brought their redeployment
plan to completion. After the format changes in 2007,
the newspaper was soon up to speed. A major step
was also taken online with the launch of Actu24.be.
In our regional free press segment, Passe-Partout
worked hard on a plan to break through in West
Flanders in order to cover the whole Belgian market
and boost its dominant position as the largest Belgian
press title, with more than four million readers.
Corelio Printing introduced new printing presses in
both the heatset and the coldset printing works. Once
again, the printing division made an important con-
tribution to the group outcome in a very competitive
market.
Radio Nostalgie has now been launched as the third
regional commercial radio station in Flanders and
is continuing its success story in French-speaking
Belgium.
Woestijnvis celebrated its tenth anniversary in 2007.
After all this time, it continues to be broadcast into the
region’s living rooms daily, with prestigious entertain-
ment and sports reporting.
Caviar, famous for its creative advertisement spots
and high-quality, full-length fi lms, increased its share-
holding in Caviar Los Angeles and also took a stake in
the Amsterdam production house *bike.
In the magazine division last year, Minoc started up
a new custom publishing department, and Ackroyd,
publisher of The Bulletin, also launched Flanders To-
day, the new free English-language weekly about life
in Flanders.
7
Annual report 2007 • Corelio Part of your life
Mission and visionThe newspaper, once the only reliable source for consumers in their search for news and information, has
in recent years gained the company of new, primarily digital, news sources. Advertisers, who for years have
communicated with a broad target audience—the privilege par excellence of mass media such as television,
radio and newspapers—now have access to tightly defi ned target groups via the new media players and
media channels. It was against this background of changing market conditions that, in October last year, the
Corelio board decided to launch a strategic review. The starting point was to obtain a better view of Corelio’s
current position in this new competitive environment. In the months since, a number of work groups have
been concentrating on analysing trends and market imperatives with the primary aim of developing a suitable
strategy to make it possible to capitalise on a rapidly evolving market model.
98
Within the quality media segment, De Standaard will
be more clearly profi led as market leader with new ini-
tiatives to increase both the breadth and depth of con-
tent. In the last quarter of 2007, Het Nieuwsblad/Het
Volk became the country’s largest newspaper com-
bination. After the integration of its sister paper, Het
Volk, Het Nieuwsblad is aiming to become the largest
in its own right by producing more regional editions,
among other things.
Last year, Les Editions de l’Avenir made the leap to the
tabloid format, supported by a new content concept
and a new communication campaign aimed at raising
awareness and recruiting new readers.
Corelio Printing, which is active in a highly competi-
tive market, has grown in recent years to become a key
element and to make an important contribution to the
group result. The printing industry is confronted with
a structural overcapacity. We expect this industry to
consolidate further. We do not want to stand on the
sidelines in this consolidation process but want to take
on an active role as a consolidator.
Within the regional free press in the last few years,
Passe-Partout has coupled increased geographical
coverage with increasing readership. With the new
Spotter concept, the classifi eds have been given an
online dimension and an umbrella brand covering both
the newspaper and the regional free press division.
For Corelio, the regional free press division continues
to be a growth area in which we wish to invest further
by using a single brand to provide complete national
coverage.
... and letting it grow. In a second phase, Corelio
intends to use a mutually reinforcing, multimedia mar-
keting approach and brand management to achieve
market leadership in a number of specifi c target groups
and segments. In the evolution from “mass advertis-
ing” to customised advertising solutions, we intend
to focus on three key elements: ”proximity”, ”quality”
and ”digital theme leadership”.
In the future, Corelio intends to make more use of this
digital extension in order to reach target groups in the
quality segment more frequently and more effective-
ly.
Newspapers have been a dynamic medium for a long
time now. Research reveals that no other medium has
grown as fast as the cumulative reach of traditional
and online newspapers in Flanders. As a sector, it is
of the utmost importance to maintain this competitive
advantage.
Conclusion. Two years after the launch of our new
name, which emphasised the multimedia and multire-
gional character of our group and gave form to an inte-
grated organisational structure, we are ready for a new
step. Corelio stands at a crossroads, and maintaining
the status quo is not an option.
In this rapidly changing landscape, we are open, more
than ever, to fl exible partnerships. As a group, we are
prepared to invest further in our reliable brands, qual-
ity content, knowledge and expertise, state-of-the-art
technology and, fi rst and foremost, our motivated staff.
And all of this with the same goal in sight: to become
the leading platform that links the customer-advertiser
with the consumer-reader. For us, one thing is already
clear: Corelio is part of your life.
Luc Missorten
Chief executive offi cer
Annual report 2007 • Corelio Part of your lifeMission and vision
In recent years, due to the boom in digital and Internet
technologies, there have been fundamental changes
in the way that information is exchanged. Content is
becoming ever more multimedia oriented and is avail-
able on various (online) platforms.
This has resulted in a fundamental change in consum-
ers’ patterns of expectations. They expect their news
providers to offer not merely a traditional, purely print-
based offering, but also a multimedia portal which
must be targeted to their personal interests. Consum-
ers are no longer that eager to pay for content, but
provide content themselves (user-generated content,
UGC). Free content is becoming more and more the
norm, as can be seen from the success of sites like
YouTube and Wikipedia.
Free content has led to a clear shift in the advertising
revenue patterns for media companies.
Intelligent connections. Our strong range of Core-
lio brands brings us in contact with consumers sev-
eral times a day. Thanks to the quality of our content,
our reader promotions, and not least of all our gener-
ous investment in market intelligence, we have built
up a strong relationship of trust with consumers. The
anonymous reader of earlier times has now become a
close acquaintance for Corelio with a defi ned range of
interests and belonging to a clearly described target
group.
If today’s consumers get information via multiple
channels, then advertisers will need to work on that
basis if they still want to reach the consumers. Today,
brand awareness is built up and supported by an inte-
grated package of different media channels. Corelio,
in recent years, has already been active in this way, by
combining its traditional (print) media with success-
ful Internet applications and by diversifying into other
media platforms.
More than ever before, we will soon need to be able to
bring advertisers into contact with a carefully selected,
valuable target group of consumers in a cost-effective
and intelligent manner.
In this way, Corelio will soon be able to differentiate
itself from other media players by offering customised
provision, i.e. custom provision for the consumer via
a personalised offer, and custom provision for the ad-
vertiser by offering intelligent connections in a strong-
ly fragmented media landscape. These connections
should allow the advertiser to reach its segmented
target group as selectively as possible via an optimal
media mix.
Corelio’s new vision, therefore, starts with both our
customer, the advertiser, and with our customer, the
consumer-reader. For both of them, we are thus “Part
of your life”.
Increasing robustness ... In recent decades, our
group has built up a strong position in the Belgian
media landscape and has been able to fulfi l its social
role by developing an excellent working relationship
with its stakeholders which include reliable partners
in the business world and in other media sectors, and
transparent relations with the social partners based on
mutual respect. Regardless of future strategic choices,
Corelio wants to further build up the basic elements of
its core business: quality media, Corelio Printing and
regional free press.
Part of your life
DiscoveryDiscovery begins with surprise; viewing the world with an open mind, ready to re-think the obvious. Consider our news media.
In print and online, our titles have become beacons of confi dence, strong news brands that no one can do without.
Large and small changes keep our media fresh and young. It’s no coincidence that more and more people are turning to our
news, more and more often.
in online editing
13
Discovery
12
Johan Mortelmans
Philippe Dautrebande
Annual report 2007 • Corelio Part of my life
Corelio was originally a newspaper publisher, but we now bring
the news via a broad range of channels. Online publishing is
a core activity within the group, and digital news seamlessly
supplements the paper newspapers. In 2007, Corelio confi rmed
its role as a pioneer on the Internet with the launch of municipal
sites and the open news portal 24.be. Johan Mortelmans, director
e-media, and Philippe Dautrebande, internet manager for Editions
de l’Avenir, both confi rm that they have great ambitions for the
Internet.
Towards a very promising future
14 15
Annual report 2007 • Corelio Part of your life
A site for municipalities. In 2007, Corelio also
strengthened its role as market leader in the regional
news segment. “The Internet is an open window on the
world, but there has never before been so much interest
in local news. We have taken full advantage of this at
Corelio. Every Flemish municipality has its own niche
on Nieuwsblad.be, and in French-speaking Belgium, we
do the same on Actu24.be. The investment in regional
communities on these web sites has resulted in excellent
reach fi gures,” says Philippe Dautrebande. Jobat and
Spotter are also visited 24/7 by the Internet public and
continue to grow steadily. At the beginning of 2008,
Passe-Partout also went online. “This combination
of initiatives makes Corelio the fi rst media group to
develop a multimedia platform for regional advertisers
and for readers who are interested in news from their
immediate surroundings on such a large scale.”
The launch of 24.be is a perfect illustration of Corelio’s
pioneering role in the e-media landscape. Johan
Mortelmans: “Corelio is the fi rst Belgian publisher to
launch an open news portal. Not only does it summarise
the best news sources in the world, it also allows you to
Google, read your e-mail, keep your diary, or look for a
job or a holiday let. You can also directly access Spotter,
Gezondheid.be, Jobspotter.be and Gamespot.be.
You can even report your own news interests. Our
ambition? To offer a personalised window with reliable
news—international, national and regional—which is
also an ideal platform for consulting and managing
information and services on other sites.” 24.be will be
further developed this year.
A project coordinating team is at work on 24.be, with
staff from the north and the south of Belgium. “Keep
an eye out for us, because the best on the Internet is yet
to come.”
Cross-media projects bring Corelio staff together across divisions and across the language borders.
It was in the mid-1990s that Corelio—then still
VUMmedia—took its fi rst steps on the Internet. Today
Corelio is one of the top online publishers in Belgium.
“The media landscape is becoming more and more
virtual,” says Johan Mortelmans, director e-media at
Corelio. “E-media have become an essential supplement
to traditional channels, and that’s certainly true for
delivering the news. More and more people want to be
able to access news 24 hours a day. The requirements
of news consumption have changed immensely, and
Corelio has always tried to play a proactive role by
staying a step ahead in the digital revolution. There is
evidence of this today. Online publications have become
a full-fl edged medium within the group, and our online
news brands are strengthening the reputation and the
reach of their printed equivalents, on both sides of the
language border.”
Corelio E-media is the umbrella organisation for all
of Corelio’s e-publishing activities and brings together
everyone working online within the group—a single
vision, interpreted in each division. Collaboration
between the divisions ensures that the synergies
between the different news media are exploited to the
full. This also leads to valuable cross-fertilisation on
the work fl oor; our staff stand shoulder to shoulder
working on cross-media projects. Johan Mortelmans:
“I’m thinking of the elections in 2007, where common
modules were made for notifi cation of the election
results in both national languages. The same goes
for sports results and competitions, which have also
become real crowd pullers on our sites. There is a
constant exchange of information, illustrative material,
technical tools and best practices. This is all possible
thanks to the development of a strong web platform
which was launched in 2007. This is a broad Internet
initiative which has put us technically and qualitatively
in a position to realise our ambitions on the net.”
“E-publishing is becoming ever more complex.
Rising above the online hubbub is the challenge. Our
newspapers’ web sites offer much more than the
updated, online version of the paper article. They house
new content and new media and constantly expand the
forms of interactivity between readers and journalists.
The 2007 CIM indicators prove that the success of the
online news brands Standaard.be, Nieuwsblad.be and
Actu24.be has reached a new high. More and more
people are visiting their trusted digital newspaper
several times a day,” says Philippe Dautrebande. In 2007,
Standaard.be and Nieuwsblad.be made a spectacular
leap forward. Together they account for 300,000 visitors
each day. This makes Corelio the market leader in
Flanders in the news site segment. In Wallonia, we are
taking a big step forward with the launch of Actu24.be.
In 2007, we launched the large-scale Web platform that has put us technically and qualitatively in a position to realise our ambitions on the net.
Discovery
In an ever-noisier media world, the Corelio newspapers provide balanced news, clear analyses, and fresh opinions.
Our daily papers have a mission: They aim to stand out for quality reporting, offering a broad view of the world,
and at the same time staying very close to the reader. Quality will always prevail—we are convinced of that.
Reliable
1918
Reliable Annual report 2007 • Corelio Part of your life
of the newspaper in the 21st century
PeterVandermeersch
Better synergy between the news in the newspaper and the news online. In 2007, this was
one of the key editorial aims for De Standaard and Het Nieuwsblad. “And we are continu-
ing to place the bar higher than ever, whether on paper or on the web site, for foreign
affairs or for strictly local news. Because in a society where there is more and more news
to gather, there is also an increasing amount of distractions which are not newswor-
thy. The need for trusted news brands of proven quality remains very high,” says Peter
Vandermeersch, executive editor.
Anticipating the role
2120
reader interaction and made our news coverage even
stronger. The public appreciates all these changes. An
increasing number of people are visiting our news site
more and more frequently. De Standaard online re-
corded unheard-of reach scores last year. The success
of our economic news coverage on Standaard.biz is
particularly striking. Newspaper sales grew by a solid
four percent.”
Dialogue “The time when journalism was a mono-
logue, a lecture from journalists, lies in the past. This
is fortunate, perhaps. Journalism, particularly via the
web site, has become a dialogue with readers. They
take part in surveys and debates, react to our news
coverage, and send us photos and opinions. Consider
our North-South series with Le Soir or our series on Is-
lam, two high-profi le journalistic projects which have
thousands of people debating at a very high level on
our sites. This input inspired our journalists to produce
follow-up features in the newspapers, giving readers
further opportunities to react and exchange thoughts
with one another—in short, a continuous dialogue, and
a good example of cross-fertilisation between journal-
ism and ‘user-generated content’. There is plenty of
reader interaction at the local level, too. A lot of the
information on our municipal sites is provided by our
users. Helping to better circulate valuable information
in society, isn’t that the essence of journalism?”
Standing still means going backwards The me-
dia landscape is changing rapidly, and there are an in-
creasing number of news media. That is good news
for journalists; our playing fi eld is bigger, and we are
able to take a broader view. And it’s a change that also
chimes in perfectly with Corelio’s development from
simple newspaper publisher to a multipurpose, multi-
media news company. At one time, our newspaper edi-
torial offi ces closed at 22.30. Today there is no longer
a closing time. We are dismantling the partitions be-
tween different media, the walls between our edito-
rial teams, in order to exploit the effects of our syner-
gism. So, yes, this is a pioneering approach. We are
well aware that anticipating and innovating is a matter
of trial and error, but we’re happy to do that. Exciting
times are on the way.”
Our newspapers are changing with the times, and our editorial teams are changing with them.
Annual report 2007 • Corelio Part of your life
A paper has to offer unique news. Why would you buy a paper if you can read the same content on the Internet?
“The year 2007 was a tipping point for the editorial
teams at Het Nieuwsblad and De Standaard. Both in-
ternally, in our working methods, and externally, in
the way in which we provide the news, we have taken
remarkable steps to improve our performance even
further. Last year, together with the editorial teams,
we took on the challenge of making our newspapers
and online papers more closely integrated, so that
they complement each other even better. We also put
more people to work online, in part to strengthen our
news reporting, but more particularly to engage in in-
teraction, dialogue and debate with our readers. In our
paper editions, the emphasis is on background items,
analysis and opinion, while our web sites are cut out
for breaking news and satisfying the hunger for rapid
news”.
Making the difference. In a society in which both
the demand and the supply of news are constantly
growing, our emphasis lies more and more on adding
value to the news that we supply. This added value lies
in an unerring match between content, form and me-
dium. “Our editors talk of ‘the fi ght over paper’. Every
editor must show that his or her piece is worth print-
ing. For the paper medium, we measure this value in
terms of the relevance of the article and its uniqueness.
A newspaper must deliver unique news—why would
you buy a paper if you can read the same content on
the net? Online news may indeed have become impor-
tant, but that doesn’t mean that the role of the paper
medium is played out—on the contrary.”
Proximity. The modernisation process undergone by
De Standaard and Het Nieuwsblad in 2007 refl ects our
vision of the rapidly changing role of the newspaper in
the twenty-fi rst century. “Producing a quick-witted pa-
per that expresses our readers’ experiences, that’s the
challenge now taken on by the new Editor-in-Chief of
Het Nieuwsblad. More than ever, Het Nieuwsblad aims
to be involved. With fi rst-rate local news coverage, it
strives to be a paper positioned close to its readers,
literally. In 2007, not only did we greatly expand our
sports and regional reporting, but we also strength-
ened our regional editorial teams on the ground. The
increased attention to local news is carried through on
the web site. Three hundred and eight Flemish munici-
palities now have their own corner on Nieuwsblad.be.
News about what’s happening on the village green has
never been so easy to fi nd! So it’s no coincidence that
the number of visitors last year reached a record high.”
Highly rated news. In 2007, a brand new De Stand-
aard rolled off the presses, complete with four-colour
printing and a new lay-out. Design is exceptionally
important for a modern paper, because the form sup-
ports the content. The editorial emphasis lies primarily
on politics, given the state of current affairs. “Our task
was to capture the complex political reality as closely
as possible, and I believe that we succeeded in doing
that better than any other medium. Online, we boosted
Our editorial teams are dedicated to an integrated approach to the news, in the newspaper and online.
Reliable
ProximityStrong national news brands with an even stronger regional slant. We seek out the public in their own homes,
in their own environment. Newspaper, web site, regional free press, radio, and television, all deliver information which is
of direct use in their daily lives. We reach the right people, at the right time, in the right place.
2524
are still many opportunities in online publishing, and
we want to do much more than simply digitalise the
content of our newspapers. We are going for a com-
bination of paper and digital news products which re-
inforce each other. We see the launch of the web site,
Actu24.be, as a milestone in our development from
newspaper publisher to multimedia news organisa-
tion. With our online activities, we aim to deliver a bet-
ter news service and boost our relationship with our
readers, which is more important than ever.”
“A modern paper which stays close to its readers.
In a nutshell, that’s what we want to be. ’Proximity‘ is
a key value for us. Geographically, we want to further
exploit our regional roots. Our nine editions have all
developed into benchmark newspapers in their re-
gions. This strong reputation is largely due to the qual-
ity of our regional reporting. Editorially, we want to
explore and exploit this path even further. We do not
just report what happens in the region, we want to be
an active part of it. And we are engaged in a debate
with our readers about the issues that matter to peo-
ple.” The bonds with readers and their regions are also
expressed online. Every municipal district in Wallonia
has its own niche on the web site Actu24.be. Informa-
tion and news about what’s happening on the village
green has never been so easy to fi nd. “The growing
number of visitors to our site shows that this approach
is working.”
Innovating in a diffi cult market. Only progressive
media makers take on such challenges. In a steeply
falling French-speaking newspaper market, the Vers
l’Avenir group still has more than 400,000 readers.
“We are holding on to our market share of 26% in the
popular segment. In the Namur and Luxembourg prov-
inces, we are still the absolute market leader, but we
also have a strong position in Walloon-Brabant, Hain-
aut and Liège. We want to stay at the ‘cutting edge’ in
the regional news segment. In a world in which people
want and can access information quickly and from al-
most anywhere, it is becoming increasingly diffi cult to
pinpoint the relevant and reliable information. That’s
where we would like to be able to make the difference
with our news channels.”
“Thus, we face a dual challenge: developing op-
portunities for growth and controlling costs more ef-
fectively. In 2007 we worked out a development plan
that sets out the guidelines for our future. That future
lies in a thoroughly regional multimedia image. Not
only do we want to take the convergence between
print and online further, we also want to make optimal
use of the talent at our disposal where it pays off the
most. No matter what powerful tools you may have, in
the end, it’s people who make a company. Luckily, we
have lots of in-house talent. That, and a clear vision of
the future, should enable us to position Vers l’Avenir
sustainably in the 21st century media market.”
In 2007, readers of L’Avenir, Le Jour or Le Courrier were alert to their newspaper’s local focus and its constant investment in producing an even better newspaper.
benchmark in Wallonia
Annual report 2007 • Corelio Part of your life
Modernisation was the keyword for Editions de l’Avenir news-
papers in 2007, both for the paper edition and online. “Innova-
tion must lend a new impetus to our ambition to develop into
a leading multimedia news group with very strong regional
foundations,” says Quentin Gemoets, Managing Director of
Les Editions de l’Avenir.
Since 22 May 2007, Les Editions de l’Avenir newspapers
have appeared in tabloid format and in full four-colour
printing—a minor revolution for a newspaper that had
appeared in the same format since 1998. The nine re-
gional editions of the newspaper will, in the future, be
printed in Groot-Bijgaarden at Corelio Printing. Chief
Editor Pascal Belpaire’s team seized the opportunity of-
ferred by the format change to adapt the structure and
layout of the paper, too. Quentin Gemoets notes: “The
new paper will contain two blocks and four sequences,
each marked with a particular colour. The central sec-
tion contains regional and sports information while the
general news and the magazine pages are grouped in
the outer sections. The weekend supplements, Télékila
and Spotter, remain unchanged. With their smaller for-
mat and separate editorial formula, they immediately
catch the reader’s eye between the newspaper pag-
es.”
Statement on the net. 2007 was also the year in
which Les Editions de l’Avenir made the breakthrough
to the Internet. “Newspapers have become a multime-
dia project. As a newspaper publisher, we play a pivotal
role in spreading news, but we deliberately do not limit
our scope to the publishing of newspapers in paper
form. In the French-speaking part of the country, there
Editions de l’Avenir: the regional
Proximity
QuentinGemoets
ExploreCorelio has a goal: In the avalanche of information that overwhelms people every day, we want to stand out above the noise.
Closing the information gap for narrowly defi ned target groups is no idle ambition. We are ready to explore and to offer
custom-made solutions. That’s the only way to extend the boundaries.
2928
Big in a small niche. The Ackroyd Publications port-
folio contains other specialised English-language pub-
lications. Since 1998, the international target group
also has been able to slake its thirst for news online.
xPATs.com has grown to be the benchmark site for
expats in Belgium, with vital information on life, work
and leisure in Belgium. And there’s more. “To keep our
target readership informed, we adopt a 360° approach.
The readers are central, and the different media are
deployed around them. As well as print media and
the web site, we are also active in the organisation of
‘tailor-made’ events, and we communicate via direct
marketing. Through the combination of personalisa-
tion, multi-channelling, digitalisation and the develop-
ment of a community, we stay very close to our public.
That’s helped us to become big in a very specifi c niche.
You don’t need to be a master strategist to see how
this fi ts in with Corelio. We needed Corelio for further
growth; Corelio needed us to break further into the
magazine market.”
The strategic partnership works both ways.
“What we have in common is that we are both expe-
rienced, reliable players who don’t compromise on
quality. What unites us is our respect for the reader.
We also value each other’s professionalism. Corelio
offers us an exceptional platform from which to do
more of what we are good at. We are happy to make
the most of the economies of scale, the back-up and
the opportunities provided by a large group. What do
we offer Corelio? The expertise to penetrate and serve
a niche market, and naturally, a foot in the door with an
international public in and around Brussels.”
“With Corelio’s know-how, we can hone our
qualities as a multi-media publisher. We have
plans to optimise our online news service, to develop
the advertising market jointly, and to make the relation-
ship with our readers even better than it already is. Our
key task is to offer relevant and reliable information.
To do that, we want to exploit the advantages of each
medium more fully: hot news should be online within
minutes, while background information and analysis
fi nd their place in print.”
An interesting new project has already been
born of the marriage between Corelio and Ack-
royd Publications: Flanders Today is the new free
English-language weekly about Flanders. The Flemish
Minister for Foreign Policy, Geert Bourgeois, wants to
use this initiative to help keep the international scene
of diplomats, European offi cials, foreign journalists,
tourists and foreign students right up to date on Flan-
ders. After a public-tender procedure, Corelio won the
contract to produce the magazine from A to Z. “The
independent English-speaking editorial team is based
with Ackroyd, both for the printed medium and for the
web site. The development of the site is in the hands
of Corelio E-media, and Corelio Printing will handle the
printing. The results of combining these strengths are
much more than the sum of their parts.”
Cross-fertilisation between Ackroyd and Corelio delivers an all-new publication—Flanders Today.
Annual report 2007 • Corelio Part of your life
We stay closeto our readersAt the end of February 2007, Ackroyd Publications was taken
over by Corelio. Ackroyd is the publisher of English-language
magazines, such as The Bulletin. 2007 would prove that the
match between these players was more than just a strategy
on paper—it produced fi reworks.
In 1962, Monique Ackroyd established her family’s
business, Ackroyd Publications. The Bulletin, the week-
ly magazine with ”information on Belgium in English”,
started life in a cellar. The magazine is aimed at the
international community in Belgium and has worked
its way up to becoming a “must-have” for some 52,000
readers in and around Brussels. Pascale Zoetaert,
General Manager, Ackroyd Publications: “The Finan-
cial Times once described the Bulletin as ‘the bible’
for our readers. We continue to be so to this day. We
have close ties with our readership. In the fi rst place,
because we fulfi l a real need for providing information
to a narrowly defi ned target public—foreigners living
and working in Belgium, making their way through the
ins and outs of this country. The Bulletin has a 44%
share of the market for English-language magazines in
Belgium. This makes it the local market leader, ahead
of the Economist, Time, Newsweek and the European
Voice. The Bulletin is the only English-language maga-
zine that focuses on news, culture and lifestyle in Brus-
sels and Belgium. We are also the oldest news maga-
zine in the country. So you can confi dently describe
the Bulletin as a long-standing value.”
Explore
PascaleZoetaert
CreativityCan creativity save the world? At Corelio we are convinced that creativity is one way of making a difference in any
fi eld. A creative approach to the media, to the expectations of advertisers, to the needs of the public, and to the
aspirations and talents of our own people—creativity is a never ending story at Corelio.
33
Creativity
Talent always rises to the topEveryday prices with the allure of haute cuisine—that is how the Humo editorial
team describe the number one programme ”Man bijt hond”, which carried off
Humo’s Ha! Award for the best Flemish television programme last year. After ”Het
Geslacht De Pauw”, ”In de gloria” and ”Terug naar Siberië”, the prestigious prize
went for the fourth successive year to the Woestijnvis production house in which
Corelio has a share of 40%. “Woestijnvis gets the best out of creative people,” says
documentary maker Martin Heylen.
MartinHeylen
Annual report 2007 • Corelio Part of your life
3534
vis; we don’t do things the easy way. Television with a
plus must have more to offer. This calls for a different
attitude from television makers and another way of ap-
proaching creativity and the medium itself. Consider,
for example, the formats and the topics we tackle in
‘Man bijt hond’. Some of what we do there is a bit unu-
sual for a prime time programme on a family channel.
In 2007, we won the Minorities Forum’s fi rst prize for
cross-cultural television. We’re very proud of that. You
don’t get an award like that for just featuring someone
with different coloured skin once in a while. A report
about immigrants in ‘Man bijt hond’ can sometimes
get people thinking more than a special feature in a
news programme can.”
The imagination knows no boundaries. “To work
well, I need an environment where I feel at ease. Then,
working isn’t really working any more. Working is
expressing what you feel inside. Woestijnvis under-
stands this completely. You can compare it to being a
passenger on a train hurtling through a beautiful land-
scape—and you have the freedom to get off where
you like, when you like, and have the most amazing
adventures. On the other hand, you also need people
who can prune the jungle of ideas in your head. They
give you the freedom to indulge your creativity, but at
the same time make you focus on your strengths. It all
has to come from you, but at Woestijnvis, the belief
in people is there.” Can creativity save the medium of
television? “I’m sure it could help. Hopefully the broad-
casters value creativity, too. Actually, that’s precisely
what we do at Woestijnvis—point out that the creative
talent from our own back yard deserves its place in the
Belgian television landscape.”
We deliberately choose not to make the easiest type of television. At Woestijnvis, we don’t try to do things the easy way.
Annual report 2007 • Corelio Part of your life
Last year Woestijnvis celebrated the tenth anniversary
of its founding. Television in Flanders would never be
the same again. “I came to work for Woestijnvis a week
before the fi rst broadcast of ‘Man bijt hond’. I had nev-
er worked in television before, but I got a chance to do
my own thing. Creativity above all: that is the ruling
culture at Woestijnvis. They have an exceptional eye
for talent and the gift of creating an environment in
which talent thrives and blossoms. And I think I’m a
good example of that,” Martin explained.
Delectable television. ‘Man bijt hond’ was the very
fi rst Woestijnvis production, and it is also the longest-
running. But the programme doesn’t feel ten years old;
it still looks really fresh. “Perhaps that’s because we
are constantly rethinking ‘Man bijt hond’ without af-
fecting the spirit of the programme. Look back at an
episode from the early period, and you can see that
we’ve come a long way. And we are our own best crit-
ics. Every morning at half past seven we open the pro-
gramme up to questioning. We brainstorm, we fi lter,
we improve. We’re always looking for the right people,
the best line of approach, the perfect camera angle. If
something is not right, or not good enough, we can tell
each other about it. Fairness and absolute respect for
each other are the bases for improvement.”
There’s a fantastic story hiding in everyone.
“What ‘Man bijt hond’ does is much more than bring
a newspaper article to the screen,” says Martin Hey-
len. His own reports are perfect examples of that. He
and his team take a look at a cross section of Flanders,
and that leads to a fascinating series of meetings and
scenes, a heartwarming celebration of everyday life.
“The planning is minimal—you just go from one per-
son to another— but the simplest formulas often deliv-
er the strongest television.” Martin’s trips to America
and Siberia delivered more of that top-notch material.
Martin actually visited Siberia twice: once in the win-
ter for ‘Man bijt hond’, and once in the summer. The
summer trip resulted in a television programme of its
own, ”Terug naar Siberië”. The series won Humo’s Ha!
Award for the best Flemish TV programme and the
television Critic’s Prize. “I fi nd people’s appreciation
even more important. The viewing and appreciation
fi gures were very high. It’s great when you feel that
your programme comes to life again with the public.”
And since Martin only knows one cure for his itchy
feet, he travelled through China last year. “Siberia
was hard, but China was even more diffi cult. It really
is a completely different culture. Once I asked a Chi-
nese man ‘How do you fi nd living here?’ He answered,
‘With a map.’”
Nose picking. “Human interest and reality pro-
grammes are on the rise. They capitalise on basic hu-
man curiosity. But you don’t make good television by
just fi lming some local celeb picking his nose. In the
case of our travel documentaries, we didn’t choose the
easiest path. You can take that literally, too. I can assure
you, travelling through some godforsaken place can
be pretty heavy going. That’s also typical of Woestijn-
In the world of Belgian TV production houses, Woestijnvis is a household name. For Corelio, Woestijnvis opens an important door to the audiovisual sector.
Creativity
Surprisingly invigorating. Our media concepts must keep their fascination, not once, but again and again. We need to innovate,
but not too much. We are advocates of changes that make the experience and perception of media better and more intense.
So our media concepts are never fi nished; they are the result of a creative and ongoing thought process.
And we are happy to say that our staff gets the greatest pleasure from this process. Pleasure
39
Pleasure
38
Annual report 2007 • Corelio Part of your life
Dirk Guldemont
radio historyA new spring, a new sound. In March 2008 the third
national, commercial radio broadcaster was launched:
Nostalgie, a joint initiative by Corelio, Concentra and the
French NRJ group. Managing Director Dirk Guldemont
and his team are pleased to be able to show that their
music has a place in the Flemish radio landscape.
Writing
4140
Annual report 2007 • Corelio Part of your life
After French-speaking Belgium,Nostalgie is continuing the succes story in Flanders.
Radio know-how from the South. The launch of
Nostalgie in Flanders is not Corelio’s fi rst broadcasting
experience. In Wallonia, Radio Nostalgie is already a
familiar concept. The broadcaster has a market share
of 10% and some 400,000 listeners tune in every day
to the radio station with the high ”feel-good” factor.
“Nostalgie in Flanders will build on this success story,
and Corelio will increase its weight in the broadcasting
market. But the Flemish Nostalgie is not just a copy of
its Walloon equivalent. We are not importing a concept;
we are making radio for the Flemish market based on
the needs that exist here. Of course there will be cross-
fertilisation. Nostalgie in Flanders and in Wallonia will
work together where it’s possible and advisable.”
Fitting in with advertisers’ needs. “Another advan-
tage of Nostalgie is that advertising sales are managed
nationally. We are the fi rst brand in the radio market
with a standard offer in both Wallonia and Flanders,
and thus we fi t in with the needs of large national ad-
vertisers who determine their radio advertising strat-
egy nationally, and not regionally. The fact that we are
breaking up the commercial duopoly of VAR and Radio-
regie is a welcome bonus. In this way, we also offer
advertisers more elbow room in their negotiations for
spending advertising budgets. And last but not least,
Nostalgie is a broadcaster with a clear profi le. Adver-
tisers can achieve both a broad and a very focused
reach.”
Radio in the multimedia. “After know-how and our
communication skills, the greatest added value that
Corelio brings to Nostalgie is the fact that it is a stable
shareholder, a shareholder for which investment in ra-
dio is a strategic policy choice. Radio is a slow-moving
medium that needs time to attract a faithful public, so
the support of a stable partner is important. In addi-
tion, the future of radio lies in successful interaction
with other media and new technologies. Corelio is just
the right partner for all of this.”
The future looks bright. “Listening to the radio
wherever and whenever you want, to the content you
choose, on your cell phone, iPod, PC, etc.—there is a
constant stream of new ways and distribution chan-
nels for listening to the radio. These innovations enrich
the medium, because they expand the occasions for
consumption and the opportunities to enjoy radio. The
addition of text and images, digitalisation, and interac-
tion lend a new interpretation to the medium. Person-
alisation in the media is an irreversible trend and the
opportunities are still far from exhausted.”
Making radio. That has been the theme par excel-
lence throughout Dirk Guldemont’s career. Gulde-
mont’s radio career began – how else? – in the 1980s
when local radio stations sprang up like mushrooms in
almost every village. He was a programme maker and
presenter, worked for Donna and Radio 2, and in 2001
was present at the birth of 4FM. “The break away from
the national broadcasting monopoly was a milestone.
In those years Flanders was the only market in Europe
which still had no private radio station. The arrival of
the fi rst commercial broadcaster changed the radio
landscape radically.” A minor revolution was also
needed for the launch of Nostalgie: an amendment
to the Flemish broadcasting decree so that provincial
broadcasters could work together. At the end of 2007,
Concentra, Corelio and NRJ reached an agreement to
create a Flanders-wide broadcasting network by com-
bining the local broadcasters Mango from West Flan-
ders, GoFM from East Flanders, Antwerpen1 from the
Antwerp region and Contact Vlaams-Brabant.
Building bridges. Nostalgie is the third largest Flan-
ders-wide commercial station after Q-Music and 4FM.
The new broadcaster reaches more than 90 percent of
the Flemish population. “The arrival of Nostalgie is a
landmark in Belgian radio history. It was a long time
coming. You can’t change the radio market overnight.
It takes pioneers. And if – as here – it takes the form of
two existing and competing media companies getting
together, that really is a pioneering feat. Paving the way
together is immensely fascinating! Private media play-
ers, who have more scope and room to manoeuvre,
bring a shot of oxygen to the sector,” Dirk Guldemont
thinks. “And everybody benefi ts, not only the players
on the market, but listeners and advertisers too. Not
to mention the broadcasting medium itself, because
enriching the supply and increasing competition help
to make even better radio.”
The gap in the Flemish radio market. “In Flanders,
Nostalgie has fi lled a gap. We broadcast ‘classics’,
music from the 1980s and 1990s, and aim at a target
audience of active people in their thirties and forties.
Good, unpretentious music that takes you back to your
youth is what we go for. Of course we also cover the
news, but that’s not where the emphasis lies. We’re
a thoroughbred music broadcaster. Nostalgie also has
its own house style, cheerful, but not exaggeratedly
so. Precisely because we are fi lling a gap, I am certain
that Nostalgie Flanders will earn a place in the sun.
A place it will claim for itself, too. Flanders is still an
immature broadcasting market, with more opportuni-
ties than competitors. Just consider: The Netherlands
has ten commercial radio broadcasters, and France,
twelve. The space is there. Finding listeners is not that
diffi cult—keeping them is another matter.”
Competition keeps radio broadcasters alert.
Pleasure
ConnectionYou and Corelio. Whether you’re reading, listening to the radio, or sitting in front of the TV or your computer screen,
Corelio is part of your life. As the largest media group in the country, we reach more than half of all Belgians.
We have a unique bond with fi ve million fellow countrymen and with our advertisers.
We put contact and dialogue fi rst, and we believe in the power of knowledge and expertise.
4544
Brands that work through 360° Reaching consumers has never been so complex. Catching their attention, if you can, is even more diffi cult. There’s an infor-
mation overload and people have a built-in fi lter: only what’s of real interest gets through. In short, you can’t buy attention,
you have to earn it. The Corelio advertising teams, Corelio Connect, Passe-Partout, Spotter, Jobspotter and Jobat, are now
fully equipped to help advertisers earn that attention. Hans De Rore, Corporate Director Advertising, explains.
“There have never been so many ways of reaching
people. The media on offer is enormous; advertisers
and consumers are overwhelmed by choices. The good
news is that companies can choose from very different
channels to bring their message to the consumer. The
less good news is that consumers have a very limited
attention span. So you’re forced to use several chan-
nels simultaneously to get the same communication
effect as before. This change also has consequences
for the relationship between media companies and
advertisers. Today the advertisers are sitting in the
driver’s seat. Their needs are our starting point. Ad-
vertisers expect a partner who thinks along with them
and advises them about the best media mix and about
how to increase the success ratio of their campaigns—
a role we play with great pleasure.”
No waste. “Advertisers also expect return on in-
vestment. Every euro spent must pay its own way.
No waste also means approaching your target public
as selectively as possible. We are constantly invest-
ing in knowledge and technology to make that pos-
sible. This hasn’t made our task any easier, because
what companies are looking for is a relationship with
the consumers, and that’s new, too. Previously, it was
easier to measure and clearly identify target groups
using socio-demographic profi les. Today, the tradi-
tional defi nitions are no longer enough to defi ne a
target public. Advertisers want to aim at people who
go mountaineering, or who like ice cream, or who surf
the net between half past fi ve and half past seven. In
other words, the advertiser wants to aim its arrows
very, very accurately, because if you get it right, a rela-
tionship with the consumer will lead to dialogue, inter-
action, and two-way traffi c. Alongside the traditional
mass media, additional media are necessary to set the
consumer in motion.”
One-stop shopping. “In practice, the most success-
ful campaigns are cross-media campaigns. These
campaigns combine the broad strength of news me-
dia with the selectivity of niche media or channels that
make one-to-one contacts possible. It’s also no coin-
cidence that advertisers are increasingly seeking us
out for their below the line advertising investments.
Thanks to the range of our brands, today we can offer a
wide spectrum of options for bringing a company and
its target public into contact with each other. We open
up our databases to advertisers, we organise competi-
tions in which advertisers offer their products and we
Annual report 2007 • Corelio Part of your lifeConnection
HansDe Rore
4746
Brands that work through 360°. “Last year at Core-
lio we made huge efforts to direct our brands into rele-
vant channels for the advertiser. The Spotter concept
brings all buyers together under a single brand, in the
newspaper, in regional free press, online etc. This not
only increases consumer recognition, it also functions
as a quality label. Jobat has always been a pioneer
within the group in the multichannel approach. The
latest additions to the Jobat umbrella are Jobat Direct
and Jobat TV, which provide relevant, highly targeted,
quality content. As for the regional free press market,
in 2007 Passe-Partout once again proved to be the
champion in reader interaction with the Passe-Partout
Treasure Hunt, which mobilised the whole of Belgium
for weeks on end via print, online and SMS communi-
cation.”
“Enabling advertisers to discover the potential of our
media is an exciting, daily challenge. We share the
knowledge we have developed with our partners. We
deliver a number of best practices to the advertisers
based on our experience with cross-media projects,
but we are also willing to explore and try out new
things together.”
Advertisers very deliberately choose a media brand and the community built around that brand. Brand perception is key.
Annual report 2007 • Corelio Part of your life
create tailored content. For example, we can create
a special magazine commissioned by the advertiser
which can be included with the newspaper, distributed
by the advertiser through its retail outlets, or sent out
to a sophisticated selection of readers. We can even
organise events. Our Jobat Career Launch fairs, where
we bring employers and applicants together, are huge-
ly successful and meet a real need in the labour mar-
ket.”
Brand perception. “The strength of our brands is a
crucial factor in our success. In the mind of the con-
sumers, a message that comes to them from our quali-
ty label deserves their undivided attention. In practice,
we see that advertisers very deliberately opt for the
impact of a media brand and the community which is
created around that brand. By a community, we mean
the people who consume the same brand in different
forms: in print, online, direct mail campaigns, events,
etc. In other words, people now choose the brand rath-
er than the physical publication form. We’ve been able
to translate that brand perception into concrete pro-
posals for the advertisers, and that is one of the major
achievements of 2007.”
Fastest growing medium. “The complementarity of
our media is a huge advantage to the advertiser. We are
the fi rst in the Belgian market to gain an understanding
of the integrated reach of paper and online newspa-
pers in Flanders. Last year we undertook some major
research in the form of a new study, called INA—Inte-
grated Newsbrand Audience.The study offers answers
to questions such as: Who are the surfers on newspa-
per sites? How do they compare to the readers of print
newspapers? This knowledge was previously absent
in the Belgian media landscape. In terms of cumula-
tive reach, the study comes to the exciting conclusion
that newspapers are the fastest growing medium in
the country. There is no other medium which is build-
ing new reach as fast as the newspaper, because the
number of surfers on newspaper sites is growing day
by day. What’s more, when you consider print and on-
line newspapers together, the profi le of these readers
is distinctly better quality, younger, and more highly
educated. Newspapers, therefore, are not a static me-
dium in a saturated market. De Standaard, Het Nieuws-
blad, L’Avenir, Le Jour and Le Courrier prove that every
day anew in print and online.”
Today Corelio offers the advertiser a one-stop shopping solution for its above and below the line advertising budgets.
Connection
49
37.5% 64.6%
44.3%
56.3%
57.4%
55.4%
49.5%
48.6%
66.2%
80.4%
81.2%
Connection Annual report 2007 • Corelio Part of your life
Reach of Corelio newspapers
and freesheets
Passe-Partout 4,133,000
39.6%
Roularta 3,458,000
33.1%
Groupe Vlan2,847,000
27.3%Corelio 1,658,000
29.6%
De Persgroep 1,288,000
23.1%
Rossel 992,000
17.7%
Concentra Media 842,000
15.1%
IPM 652,000
11.6%
Mediafi n 165,000
2.9%
5150
Market share reach freesheets (readership Belgium) (source: cim)
Annual report 2007 • Corelio Part of your life
Passe-Partout reach exceedsfour million readers
Market share reach newspapers (readership Belgium) (source: cim)
Connection
Corelio reaches one in three newspaper readers
hour day week monthOnline 52,000
Reach sites 12.00 - 13.00Radio Nostalgie
Dailies
360,000
1,750,000 10,490,000
2,500,000
43,700,000
10,900,000
420,000 12,840,0002,950,000
4,440,000PassePartout 19,976,000
376,000PasuitKeskipas
87,790,000Contacts
hour day week month
Corelio News 369,330
35.2%
Persgroep News338,088
32.1%
Concentra News 126,835
12.1%
Tijd.net 73,581
7.0%
VRT 142,406
13.6%
5352
Corelio Contacts
Annual report 2007 • Corelio Part of your life
Visitors news sites(average number of unique visitors per day in November 2007) (source: cim)
Connection
Corelio sitesconfi rm number one position
To stand still is to go backwards. We also want to be ahead of our time in technology. Investment in powerful presses,
strong tools and outstanding systems helps us to make our technological ambitions come true. But the human factor remains
central for us—the employee behind the press, behind the camera, in front of the computer screen or around the client’s
meeting table. Since people make Corelio, it’s up to us to make the most of the potential of our people.
State-of-the-Art
5756
2007 was a year of major investments in new
rotary presses. “Last year we brought in an ultra-
advanced, 72-page press for the heatset works. When
it comes to new technology and process management,
Erpe-Mere is one of the European leaders. As well as
introducing the new presses, we have invested in brand
new folding and fi nishing machinery.” The coldset
works in Groot-Bijgaarden processes more than 50,000
tons of newsprint each year. In 2006, Corelio invested
in three new KBA presses there, worth some 30 million.
These came into operation in 2007. “Technically our
new presses are really top of the range, with even better
print quality and even faster production speeds. That
means that we can be more on the ball and offer clients
the sort of service that gets talked about.”
Corelio Printing does not want to be just another
printer. “Not only do we always work with the newest
technologies in our fi eld, but we are also pioneers in
combining production processes and environmental
concerns. Every investment is checked for compliance
with strict environmental standards which support
our efforts to go further than just reducing energy
consumption. By introducing innovative technologies
in the right places, we have managed to make
our production processes less of a burden on the
environment, while, at the same time improving their
cost-effectiveness. “We have also launched several
initiatives, such as heat recovery natural ventilation,
paper recycling, using rainwater and cutting down
on waste, to reduce the environmental footprints of
our three operating sites. The sheet-fed in Vorst is
the group’s pioneer in the use of responsible forestry
products, earning it the Forest Stewardship Council
label (FSC). It is just a matter of time before the other
two sites follow suit.”
Capturing foreign markets is also just a matter
of time. Corelio Printing has already been active in
the Netherlands for years and has become the foreign
reference printer for magazines there. “It is our ambition
to replicate this success in France. We are convinced
that our service level can do wonders abroad. We
already print an interesting portfolio of magazines
and newspapers for the French market. But it must,
and can, get better, because we have the people and
the resources for the job. And speaking of people—the
human factor remains the key to making paper into a
newspaper, despite all the high technology.” Corelio
Printing has the wind at its back and the future looks
rosy. “Even in the Internet era, the interest in print
media is unmistakably high, because nothing can beat
the look and feel of a professionally printed document.
And we’ll prove that.”
Flexible in developing creative solutions, unmatchable in our quest for quality, that is what we want to be.
Further growth through innovation,internationalisation and cost containment is the only option.
Annual report 2007 • Corelio Part of your life
a matter of chanceSuccess is neverCorelio Printing bundles all the graphic activities of the Corelio
group. That includes the heatset (Erpe-Mere), coldset (Groot-
Bijgaarden) and sheet-fed (Vorst) departments. “Investments in
technology and the environment strengthened our leading position
in 2007. Foreign markets are looking more tempting than ever”,
says Commercial manager, Geert Van Nieuwenborgh.
“Corelio Printing is an extension of the publishing
business. How better can we express that than by showing
it day after day? We supply high-quality printing work at
market prices with tight deadlines, and our printing works
enjoy a good reputation as stable and reliable partners.
Publishers are constantly adjusting their portfolios to suit
new market demands, another format, an extra section, but
also new products and services. Corelio Printing evolves
to meet their requirements, but we also anticipate them.
Innovation is required for sustainable success.”
State-of-the-Art
GeertVan
Nieuwenborgh
AccelerationRiding the waves of a turbulent media landscape. As the leading independent media group in Belgium, we are paving the way,
versatile and fl exible, but also resolute and uncompromising in our search for quality. Every day we take decisions to pilot
our business towards the goals we want to achieve. This requires skilful steering, vision and strategy, and sometimes guts.
61
Annual report 2007 • Corelio Part of your life
at the forefront
Jan LambrechtsJan Vanhoyweghen
For Corelio’s investment branch, Sydes, 2007 was the year of several
new participations in media companies with a future. Sydes manages the
Arkafund investment fund which, in 2008, took over the young, innovative
IT company Yuntaa. Yuntaa CEO Jan Lambrechts and Jan Vanhoyweghen,
investment advisor at Sydes, explain how Arkafund’s injection of capital
and know-how has given the company wings.
Entrepreneurship
6362
In tune. Jan Lambrechts: “Financial backers are not so
hard to fi nd if you are a growing company with a great
deal of potential and a strong business idea. Yuntaa
chose Arkafund because it offers added value in eve-
ry area: commercially, in the media/ICT business and
in networking. Arkafund brings a level of expertise on
board that can lift our company to a higher level and is
necessary for further growth. Sydes’ staff supports us
in word and deed. They don’t just provide us with an
outstanding sounding board; they also look at the is-
sues on the table in a different way. They offer a much-
needed, experienced outlook—a helicopter’s view of the
playing fi eld. This is of immense value to us. There is a
huge degree of mutual confi dence, and we are 100% on
the same wavelength.”
Exposure helps. Arkafund is investing one million in
Yuntaa. In addition, Arkafund chairman, Luc De Vos,
the founder of EUnet International and PING, has taken
over as chairman of Yuntaa’s board of directors. “With
this fi nancial and strategic help, we will be able to con-
tinue to expand our offerings and our business struc-
ture. The new structure contains three business lines:
Yuntaa.com, focused on the end user, Yuntaa.biz, the
professional variant, and Yuntaa OEM, with which we
aim for sectoral partners. In the short term, we want to
recruit extra staff and are planning more improvements
to our service. In the meantime, we are working hard
at a marketing plan to boost our profi le. The exposure
we enjoy via Corelio’s multimedia network will certainly
help.”
The link with our parent company, Corelio, makes
a real difference. Jan Vanhoyweghen: “Sydes puts
its know-how and years of experience at the service
of companies both within and outside of the Corelio
Group, and vice versa. We can always fall back on the
sectoral knowledge and experience of Corelio, because
Arkafund’s target sector coincides with Corelio’s fi eld of
expertise. There are also benefi ts in terms of network-
ing. Some very benefi cial media partnerships have al-
ready been set up in this way: new companies acquire
a platform via Corelio from which to offer their services,
and Corelio gets an opportunity to penetrate new mar-
kets. Doors open on both sides—in short, a successful
match in every respect.”
Via Corelio, young growing companies acquire a platform to offer innovative services.
Annual report 2007 • Corelio Part of your life
On behalf of Corelio, Sydes keeps a fi nger on the pulse
of the market and watches out for appropriate invest-
ment opportunities in the media and ICT sectors. “We
take a stake both in large successful companies, such
as VAR, and in promising young businesses. In 2007,
we expanded our portfolio with equity stakes in Ack-
royd Publications and MASDA, the holding company
for Sonicville Sound and Music and Sonicville Dubbing,
the largest audio post-production house in Belgium,”
explains Jan Vanhoyweghen, Investment Advisor at
Sydes.
Sydes is also the manager of Arkafund, one of the risk
capital funds recognised by the Flemish government,
with 20 million invested in innovative SMEs in the
media and ICT sectors in Flanders. Arkafund is a joint
venture of Dexia Bank, ARKimedes-Fonds and Sydes.
Arkafund brings more than just an injection of capital.
Jan Vanhoyweghen: “We also bring knowledge and
experience. We act as an active shareholder, genuinely
supporting management in taking strategic decisions.
This support takes place at fi xed intervals, for example,
through the Board of Directors or ad hoc, if necessary.”
Yuntaa, Arkafund’s most recent participation, also
benefi ts from this support in this way.
Yuntaa is an IT company with its own base and
an international allure. It offers a ground-breaking
alternative for storing, protecting and sharing digital
fi les online. Jan Lambrechts, CEO of Yuntaa: “Yuntaa is
a unique online platform where users can store fi les—
photos, music, video images, etc.—in a personalised
web space. The stored data can be consulted anywhere
and at any time because you can always get it off the
net. Users can also share their fi les with others. For this,
they can choose either a private group of buddies or all
Internet users.” The emphasis on a community of us-
ers, typical of the Web 2.0 approach in which the social
element is central, makes Yuntaa much more than just
an online backup system. “Today Yuntaa already has
25,000 registered users. The current focus is Europe, but
we intend to roll out the platform worldwide.” Yuntaa
also means state-of-the-art data management. It uses
an Oracle databank which meets the highest standards
of security and data management.
Why Yuntaa? Jan Vanhoyweghen: “When we investi-
gate investment proposals, as well as considering the
fi nancial, legal and economic aspects, we also look at
the marketing strategy, the operations and the structure
of the company. It must be underpinned by growth po-
tential and proven technology. But above all, we look to
the quality of the management. Who are the managers?
What have they already achieved? What are their ambi-
tions? What assets do they have to help them achieve
them? Arkafund opted to work with Yuntaa because of
the strength and future potential of the platform, on
the one hand, and because of the expertise of the three
founders, on the other. Yuntaa is inspired by a young
international team of very motivated people.”
Sydes has built up valuable experience in actively supporting large and small companies in achieving ambitious plans for growth.
Acceleration
65
Key events
Annual report 2007 • Corelio Part of your life
6766
Annelies Rutten, a smart journalist
The “Smartest Person in the World” works on the
editorial team at Het Nieuwsblad. Lifestyle reporter
Annelies Rutten knocked out her last rivals in the
fi nal of the most popular quiz programme on the
public broadcaster.
Annelies remains very calm and modest about it
all: “You won’t hear me saying that I’m the smart-
est. The questions turned out well for me. And I was
well-prepared. I was probably so relaxed because I
didn’t think I had much of a chance.”
Best partner
Corelio was chosen as company of the year by
the newspaper sellers’ trade journal, RADAR. The
award is given by the newspaper sellers to the pub-
lisher/supplier nominated as best partner for the
preceding year. Corelio took the honours ahead of
De Persgroep, British American Tobacco, Sanoma
and Imapress.
Sites continue to grow
The CIM indicators again point to the success
of our brands Standaard.be, Nieuwsblad.be and
Actu24.be. An increasing number of people use the
Internet as a source of news and consult their trust-
ed digital newspaper on line several times a day.
Together, Standaard.be and Nieuwsblad.be now re-
ceive 299,389 visitors per day making them the clear
market leader in the Flanders newssites segment.
The launch of the municipal sites on Actu24.be is a
fi rst for the French-speaking part of Belgium.
Rising market leadership in national newspaper market
Throughout 2007, Corelio sold an average of 451,592
newspapers per day in Belgium, representing a na-
tional market share of 32.3%, a slight increase over
last year. On an annual basis, De Standaard has risen
the most, both in terms of percentage (+4.1%) and ab-
solute (+3,413) fi gures. The Het Nieuwsblad/Het Volk
combination climbed above Het Laatste Nieuws in the
fourth quarter and sold 2,830 more copies per day on
average than Het Laatste Nieuws. With a market share
of 20.5%, the Editions de l’Avenir remain an important
player in the French-speaking part of Belgium.
Annual report 2007 • Corelio Part of your lifeKey events
CORELIO
Double change at the top
After the departure of Jo Van Croonenborch, Piet
Van Roe took over the mantle of CEO. He knows the
group well, since he was an independent member
of the Board of Directors of VUMmedia from 1999
to 2006. His task was to to guide Corelio through a
transitional phase. On 31 March 2008 he resigned,
passing the torch to Luc Missorten. Luc Missorten
had joined the board of Corelio as an independent
director in the previous November. He had also
been given responsibility for conducting a strategic
review within Corelio. Luc Missorten studied law at
the KU Leuven and the European College in Bruges,
and holds a master’s degree in law from Berkeley.
Until the end of August 2007, he was fi nancial di-
rector with the pharmaceutical group UCB and be-
fore that for the brewery InBev. He began his career
with the legal practice De Bandt & Van Hecke (now
Linklaters) before moving to Citibank. Corelio’s
new CEO also holds directorships with the Vande-
moortele Group, the technology group LMS and
Bank Degroof.
Ingrid De Wilde is new HR director
The Board of Directors has appointed Ingrid De
Wilde as the new Corporate Director for human re-
sources. She succeeds Filip Verbrugge, who died
unexpectedly in January 2007. Ingrid De Wilde has
fi nal responsibility for defi ning and implementing
the HR strategy across the whole group in terms of
planning, occupation, development and retaining
talent. She will also be coordinating the coopera-
tion between Corelio’s various HR teams.
Peter Vandermeersch voted Marketer of the Year
The Marketing Foundation and readers of the week-
ly Trends have voted Peter Vandermeersch Mar-
keter of the Year. This is a fi rst since this honour
has never before been awarded to an editor. Since
his appointment as editor-in-chief in 1999, he has
brought the commercial team — responsible for the
promotion and sales of the paper—up to the same
level as the editorial team. Therefore, he regards his
election as Marketer of the Year to also be a recog-
nition of all the work achieved by the commercial
team.
Launch of 24.be news portal
Corelio has launched the bilingual web site
24.be, an open news portal which will be gradually
expanded over the course of 2008. The launch was
carried out in collaboration with the French inter-
net company Netvibes.com, a pioneer in the fi eld of
personalised services.
On 24.be users will fi nd an extensive overview of
news sources and services and can create their own
personalised summary pages. Corelio, thus, offers
an open platform for consulting and managing in-
formation and services for other sites.
Corelio in Randstad Award Top 10
Corelio landed a very nice tenth spot in the annual
Randstad Award – a survey amongst 10,000 Belgians
on the attractiveness of the 160 biggest companies.
Good marks were given for the kind of jobs, the good
working atmosphere and job security.
6968
Niewsblad.be on the rise
Het Nieuwsblad Online is clearly taking off. Through
a combination of competitions and extended re-
gional pages, the number of individual visitors on 4
December 2007 rose above the 300,000 mark.
New Editor in Chief
Het Nieuwsblad/Het Volk is being led by a new
team, editor-in-chief Michel Vandersmissen and his
deputy Guy Fransen. Both have transferred from De
Standaard to Het Nieuwsblad/Het Volk, although
both have worked on Het Nieuwsblad in the past.
There is news in the commercial departement as
well: Liesbeth Dupon becomes commercial man-
ager of the Dutch-language popular papers.
New weekend magazine
Het Nieuwsblad unveils a completely new week-
end magazine for the whole family. The magazine
is crammed with lifestyle tips from specialists in
the fi eld. There is also a place for more serious top-
ics, such as parenting
and relationships. The
new magazine is part of
Het Nieuwsblad’s mod-
ernisation strategy and
aims to attract more
women readers. It of-
fers a range of quality
advertising opportuni-
ties.
HET NIEUWSBLAD
Organiser of Paris-Bruxelles
Alongside the Omloop Het Volk and the Ronde van
Vlaanderen, Het Nieuwsblad now controls another
“monument” of cycle sport—Paris-Bruxelles. This
hors categorie race is run in the autumn and dates
back to 1906. The list of winners includes many fa-
mous names: Van Looy, Merckx, Gimondi, Raas,
Tafi and McEwen.
Radio campaign carries off award
The radio campaign carried out as a result of the
Biggest Community Poll (Het Grootste Buurtonder-
zoek) took the fi rst prize at the World Congress of
the International Newspaper Marketing Association
(INMA) in Paris. The radio spot depicts a fi ctional
helpdesk set up for mayors who were concerned
about the results of the biggest community poll
ever in Flanders. The campaign was produced in
collaboration with the TBWA agency.
Annual report 2007 • Corelio Part of your life
New lay-out and new printing press
De Standaard is now printed on the new KBA press-
es at the coldset printing works in Groot-Bijgaarden
and this opportunity was used to thoroughly revise
its lay-out. The full-colour printing on every page is
particularly striking. The layout was also reduced
from six to fi ve columns. All of this has improved
clarity, legibility, brightness and sobriety.
De Standaard wins silver EIMC award
De Standard won a silver award from LDV United at
the European Integrated Marketing Communication
Awards for its coverage of the election campaign.
Ruben Mooijman wins Journalistic Excellence Award
The Citibank Belgium Journalistic Excellence Award
2007 was won by Ruben Mooijman, the head of
economic affairs. He received the prize for a series
of reports examining how companies at the cross-
roads of religion and commerce do business.
DE STANDAARD
“De Zestien is voor u”
Political journalists Bart Brinckman, Isabel Albers,
Steven Samyn and Wouter Verschelden have
produced a sensational ten-part series on recent
political events. Under the title “De Zestien is voor
u”, they reconstruct everything that took place
between 10 June 2007 and mid-February 2008,
upsetting a number of sacred cows along the way.
The series also appears in book form, with even
more facts and details.
Key events
7170
Annual report 2007 • Corelio Part of your life
New presses in Groot-Bijgaarden
The papers are now rolling off the new KBA press-
es in Groot-Bijgaarden, printing both in the large
Belgian newspaper format and in tabloid format.
The papers of the Vers l’Avenir group are also
printed on these presses. The printing capacity is
higher on these presses because of the high rota-
tional speed. At present, 50% of the work done at
the coldset facility is Corelio’s own newspapers,
and the remaining 50% are commercial orders.
Erpe-Mere launches 72-page press
In May 2007 the Erpe-Mere plant said goodbye to
its 1994-vintage, 32-page press which was replaced
by a new 72-page press. The investment means an
increase in production capacity that can be used
for new orders in the coming years, allowing room
for further development as part of a growth strat-
egy. And the high printing quality of the new press
means that Corelio Printing will be even more com-
petitive in the market.
CORELIO PRINTING
Key events
L'AVENIR, LE JOUR, LE COURRIER
Actu24.be
In the future, Actu24.be will offer all the news, hot
off the press, complete with photos—plus, what’s
on in the world of culture and leisure, sports re-
ports, newsfl ashes from Nostalgie, all kinds of fun
items, TVprogrammes, subscriber benefi ts, etc.
Since October 2007, the web site has taken yet an-
other tack with the launch of municipal sites. The
principle of these sites is to provide surfers with
rapid, easy access to the municipal information of
their choice.
New format launched
On 20 May, Vers l’Avenir was printed at Rhisnes for
the last time. The Colorman 35, in use since 1984,
stands idle. In the future, Vers l’Avenir will be print-
ed at the new printing works in Groot-Bijgaarden.
The transfer to the new presses in Groot-Bijgaarden
was accompanied by a change of format. The nine
editions of the newspapers L’Avenir, Le Jour and Le
Courrier are now printed in the American tabloid
format with four-colour printing on all pages. The
new lay-out was designed in collaboration with the
Paris studio Baylaucq. This opportunity was taken
to launch the site Actu24.be which offers continu-
ous news.
Facelift for Journal des Enfants
Children are changing, and so are their interests. So
Le Journal des Enfants, the weekly for 8 to 12-year
olds, is changing, too. The format has shrunk, and
the number of pages has doubled, from 4 to 8. Some
100,000 readers receive a weekly helping of national
and international news, sport, culture, leisure and life-
style, all served up with a colourful sauce.
Development plan for the future
A development plan will arm the Editions de l’Avenir
for the future. The plan primarily aims to contend with
the profoundly altered market conditions, in terms of
both the production and consumption of news media.
The company faces a dual challenge: developing op-
portunities for growth that meet the new market con-
ditions and, simultaneously, controlling costs better.
The Editions de l’Avenir aims to become the leading
multi-media player in the regional news segment.
7372
At the end of 2000 Comareg was bought out and
Corelio became the sole shareholder.
In October 2003 the name of all the editions was
changed, and the national title Passe-Partout was
launched, with great success. Today the 104 edi-
tions of Passe-Partout reach more than 4 million
people every week. This makes Passe-Partout the
largest media brand in terms of reach in Belgium.
National treasure hunt
Passe-Partout launched an original competition to
make its “surprisingly enriching” promise come
true. Somewhere in Belgium a 25,000 euro treasure
trove was buried, and over a period of four weeks
the paper published hints to help readers fi nd the
site. Thirty fi nalists eventually competed to decide
who would take the money home.
After hunting for more than an hour in the gar-
dens of the Gaasbeek castle a surprising winner
emerged. Brother Jean-Philippe, from the Catho-
lic Communauté des Béatitudes in Thy-le-Château
proved to be the best treasure-hunter. It was clear
that the 25,000 euro would come in handy when he
told us that one of the cloister towers needed res-
toration – at a cost of … exactly 25,000 euro.
The whole treasure hunt attracted more than
20,000 participants, and more than 160,000 text
messages were sent daily with extra hints. The
three teaser fi lm clips on YouTube were viewed
115,000 times, and the special competition blog
attracted more than 20,000 visitors every day. An
overwhelming success. We’ll certainly be running
a second treasure hunt this year.
Passe-Partout goes fully digital
Passe-Partout has launched its “virtual paper”: on
the web site Passe-partout.be you can view all 104
editions of Passe-Partout. This new initiative is part
of Corelio’s aim to seize market leadership in the
regional content segment.
New General Director
Eric Christiaens is to be the new corporate director
regional free press from 1 May 2008. He is taking
over from Thierry Geerts who is moving to the new
position of director business development within
the Corelio group.
Eric Christiaens will bring with him extensive man-
agement experience, both inside and outside the
media sector.
Annual report 2007 • Corelio Part of your life
PASSE-PARTOUT
Largest press title in the country
With 4,133,000 weekly readers and more than
100 different editions, Passe-Partout is by far the
largest print title in the country. The circulation of
Passe-Partout rose nationally in the last CIM fi gures
by 8.4%, with Flanders (+ 20.5%) and Brussels
(+ 10.4%) as outliers.
Conquering West Flanders
After the launch of Passe-Partout in Knokke and
the takeover of Publishop in Brugge, Passe-Partout
has continued its advance in West Flanders with
the takeover of “Hét Advertentieblad”. This weekly
magazine is distributed free in Knokke-Heist and
has acquired a very strong position in a short time.
In September, Passe-Partout reached an agreement
with publisher Tailleu & Tailleu in Deinze to merge
their regional weeklies. “De Gazet van Deinze”,
“De Gazet van Tielt-Aalter” and “De Gazet van
Waregem” are now new indicators of Passe-Par-
tout’s presence in East and West Flanders.
Pas-Uit/Keskispas restyled
Both the regional lifestyle magazine Pas-Uit and
Keskispas have been restyled. They now appear as
full-glossy magazines. The distribution and publica-
tion frequency have also been revised, as they are
now published monthly instead of fortnightly.
Pas-Uit now also publishes editions in Antwerp and
Ghent, giving it full coverage of Flanders. Its Wal-
loon equivalent, Keskispas, is available in Liège and
Mons and their surrounding areas. According to
the latest CIM fi gures, the lifestyle magazines have
made a breakthrough in urban conglomerations
with a hefty 25.3% rise in circulation.
Passe-Partout celebrates its 10th birthday
In 1998 a joint venture was set up with the French
group Comareg to develop a national house-to-
house free sheet group under the name Groep Plus.
Key events
7574
Behaviour targeting
Corelio Connect has launched behaviour target-
ing on its news sites. This means that advertising
material will be directed at the right target group,
with the appropriate interests. The data is collected
using cookies or user registration. By combining
this data with the advertisers’ target public, more
closely targeted, online campaigns can be planned
and the click-through ratio increased.
Integrated reach study
Corelio Connect is launching a new reach study
under the name INA, which stands for Integration
Newsbrand Audience. INA is a totally new instru-
ment that measures, for the fi rst time, the integrated
reach of paper and online newspapers in Flanders.
Also key to INA is the question of the extra reach
generated on an average day by the online exten-
sions of the title. From the fi rst results, it appears,
for example, that the De Standaard brand has in-
creased its reach by approximately 25% by adding
Standaard.be to the paper version.
58% of all Belgians
The CIM readership fi gures confi rm Corelio’s strong
position, not only as the largest newspaper publish-
er in the country, but also as the largest publisher
of regional freesheets. With its portfolio, Corelio
reaches 58% of the Belgian population.
CORELIO CONNECT
Exclusive production for interactivity with Corelio
Corelio Connect is now responsible for internet
sales of Corelio publications. As well as the maga-
zines and the regional and national sections of the
newspapers, all interactive applications on Stand-
aard.be, Nieuwsblad.be and other sites will now be
exclusively offered by Corelio Connect.
Corelio Connect allows more opportunities for the
development of new technologies and new advertis-
ing products, but primarily wants to help the power
of the individual titles stand out better. It is clear
from the fi gures that the power is there. The Metro-
profi l data confi rm that Nieuwsblad.be reaches 47%
of Dutch-speaking surfers every month. That con-
fi rms Nieuwsblad.be in its position as the biggest
Flemish news site. Standaard.be is growing too,
reaching 31% of Dutch-speaking surfers monthly.
Annual report 2007 • Corelio Part of your lifeKey events
Glossy sister publication for Jobat newspaper
Jobat launches an additional glossy product. This
handy version of Jobat is called “Jobat Direct” be-
cause it is sent directly and free of charge to eve-
ryone who requests it. Jobat Direct is also sent to
professional groups in high demand, such as ICT,
sales, engineers, fi nancial professionals and fi nal-
year students.
Not only is the subscription to Jobat Direct free, but
recruiting companies receive the free placement of
their advertisement in “Jobat Direct” when they ad-
vertise in the regular Jobat newspaper.
New management
Geert Dewaele is the new chief editor at Jobat. De-
spite his relative youth, he has a wealth of experi-
ence in journalism. Dewaele comes from Kanaal Z,
where he covered the labour market as an economic
affairs reporter. Before that, he worked for VTM.
To further strengthen its position on the recruit-
ment communication market, Luc Van Haute has
been hired as General Director. Van Haute can draw
on wide-ranging management experience. He be-
gan his career with international communication
bureaus before moving to Sanoma where he held a
number of positions over a 10-year period. In 2005
he was appointed Sales and Marketing Director
with Wolters Kluwer. During the past two years Luc
Van Haute has been active as a consultant to vari-
ous companies, including Corello.
JOBAT
Jobat launches interactive television
Jobat has now also moved into television. Jobat TV
broadcasts weekly human-interest stories from the
world of work. Jobat TV is produced by Caviar and
ROB-TV. Two-way traffi c is the aim; employers can
position themselves attractively, and applicants can
send in their own presentational videos.
The new initiative fi ts in with Jobat’s multimedia
strategy. It supplements the Jobat blog network
and the network of specialist sites that the careers
site has assembled around it.
Jobat TV is available on the Jobat-site home page
and can be viewed at any time on the Corelio news
sites. The broadcast can also be viewed on Youtube
and via podcasting on MP4, video on demand and
PDA.
7776
from Marketing & Research Manager to Head of
Publishing in France.
Spotter is also the name sponsor of the fi rst-class
basketball team in Leuven, which has changed its
name to Spotter Leuven. This all underlines Spot-
ter’s aim of becoming a leading name nationwide.
Annual report 2007 • Corelio Part of your life
New initiatives
Spotter organised the notaries’ congress in Marche
and landed the contract from the notaries in the
province of Luxembourg.
Spotter has also successfully launched a new sec-
tion on cruises in the daily newspapers and is join-
ing the trend towards sustainable building with the
new Ecospotter supplement.
Necrologies.net reaches Flanders
Following the example of Wallonia, Necrologies.net
has been rolled out in Flanders. This is an extranet
enabling undertakers to place death announce-
ments in real-time. Necrologies.net is a collabora-
tive venture with Concentra.
SPOTTER
Key events
Commercial department reorganised
Scripta is reviewing the organisation and composi-
tion of its commercial department. In the future, it
will consist of two units, the fi rst focusing on media
agencies and the second on advertisers and adver-
tising agencies. To serve this target public, Scripta
has developed new marketing tools, such as the
“Minds on Media” study and the ROI cases based
on the “AWAQS” media model.
SCRIPTA expands its portfolio
The Concentra Media Group’s titles, Het Belang van
Limburg and Gazet van Antwerpen, are now han-
dled by Scripta. More than ever, Scripta is the lead-
er in the national advertising market for the daily
press. With the ten titles in its portfolio—titles from
the publishers Corelio, IPM, Roularta and Concen-
tra—Scripta can guarantee an even coverage of all
provinces.
SCRIPTA
New campaign built around a single brand bears fruit
In 2007 Spotter launched a new campaign built
around one single brand instead of the separate
classifi ed brands, Autospotter, Immospotter, Trav-
elspotter, etc. This new approach included the re-
design of these sections in the newspapers and has
achieved a signifi cant increase in the product famil-
iarity of Spotter. Via a few structural adjustments
to the site, and better integration in and structural
cooperation with the Coreliotitle sites, Spotter.be
has succeeded in signifi cantly expanding its reach
in early 2008.
Alexander Teetaert takes charge
Spotter has appointed Alexander Teetaert to con-
tinue to develop the classifi eds segment at Corelio.
He comes from Truvo Belgium, where he worked
as Group Product Manager. Before that he worked
at Reed Business Information, where he advanced
7978
The Bulletin to Corelio
With a market share of 44% of the English-language
magazine sales in Belgium, The Bulletin is some way
ahead of publications like Time, Newsweek or the
Economist. The Bulletin, deservedly, is the fl agship
of Ackroyd Publications, which has now found a
place under the Corelio banner. Ackroyd is also the
publisher of What’s On, Newcomer, Expat Directory,
Brussels Insider, Antwerp Insider and the web sites
xPATs.com (50%) and TheBulletin.be.
Corelio signs for ”Flanders Today”
Flanders Today is the new, English freesheet on
Flanders. The initiative comes from Flemish Minister
of Foreign Affairs, Geert Bourgeois, who wants to
use it to keep the international scene of diplomats,
European offi cials, foreign journalists, tourists and
foreign students right up to date on Flanders. Corelio
won the contract after a public tender procedure,
putting Ackroyd in charge of launching the new
publication. An independent, English-speaking
editorial staff has been set up led by Derek Blyth
to create copy for the various sections of Flanders
Today. Corelio Printing is handling the printing of the
weekly, with a print run of 20,000 and free distribution
in 4,000 hotel rooms and via displays.
ACKROYD
Annual report 2007 • Corelio Part of your lifeKey events
MINOC BUSINESS PRESS
Corelio’s magazine arm
At the suggestion of Sydes, Minoc Business Press
and Corelio have decided to combine forces. This
collaboration should rapidly achieve their shared,
high ambitions in the magazine market in Belgium
and the Netherlands. Minoc Business Press is the
company behind successful magazines such as
Clickx Magazine, PC Magazine and Smart Business,
and popular web sites such as ZDNet and Game-
spot. As director magazines, Caspar van Rhijn is
responsible for all magazine activities from both
Minoc and Ackroyd.
Windows Vista Magazine
Minoc is launching Windows Vista Magazine, a bi-
monthly magazine for the digital consumer. Win-
dows Vista Magazine is not just another computer
magazine, but rather a lifestyle magazine for people
who want to use their computer to get more out of
life. The new magazine will offer the most up-to-
date information, unique free gifts and access to Mi-
crosoft’s Vista launch campaign. Minoc is the sole
Dutch-language publisher working in collaboration
with Microsoft and Future Publishing to publish the
offi cial Windows Vista Magazine.
Introduction of Jobs in IT
Along with Jobat, Minoc Business Press is intro-
ducing the “Jobs in IT” concept at Jobsinit.be. This
new web site brings recruiters and IT profi les into
direct contact with each other. It combines the ef-
fi ciency of Jobat with the particular target public of
the Minoc publications and such sites as ZDNet and
IP Professional. Recruiters can now address some
400,000 individual visitors monthly.
Custom publishing
Minoc Business Press has set up with Target Media,
a new division focusing on the production of pub-
lications at the request of third parties. The project
manager is Luc Franco, previously external coordi-
nator for the Tailor Made department of VNU Busi-
ness Publications.
Minoc Target Media will not only work on behalf of
external businesses, but will also develop a number
of new formulas for the supplements of Minoc Busi-
ness Press B2B magazines. Target Media will also
undertake subcontracted work for other Corelio di-
visions.
8180
One million for Yuntaa’s online platform
Arkafund has paid one million euro for the
internationally active Belgian company, Yuntaa. They
are developing an online platform that users can
use to save fi les in a personalised web space. Users
can also manage their fi les and share them with the
world at large. Yuntaa is an outstanding example of
the “Web 2.0”-approach where the social aspect is
central.
Participation in Mifratel
Arkafund has taken a 49% stake in the Ghent contact
centre, Mifratel. In just six years, Mifratel has grown
under the inspiration of its founder, Kristel D’Hondt,
into a leading contact centre with approximately one
hundred operators and fi ve team leaders. Mifratel
makes use of every channel of communication
(internet, fax, e-mail, telephone) and handles both
incoming and outgoing contact.
Capital increase for Netmining
Arkafund has increased Netmining’s capital by
250,000 euro. Netmining has developed a new plat-
form for analysing current and past web activity.
With solutions like ”HitsIntoLeads” and
”HitsIntoSales”, the conversion rate for on-line
visitors has noticeably increased and a bridge
has been built between on-line visitors seeking
information and the off-line sales process. These
applications are currently used by blue chip
companies in the automotive, ICT and e-commerce
industries.
ARKAFUND
Capital injection for Quick Sensor
In conjunction with Allegro and Vinnof, Arkafund
has invested one million euro in Quick Sensor, a
West Flanders company which develops intelligent
seats for theatres and cinemas. Quick Sensor’s seat
sensors allow cinema operators to implement a
seat reservation system making an open foyer and
automatic ticket control possible. The system also
offers opportunities for interactive advertising and,
in the future, will be an outstanding marketing tool
for targeted promotions. The arrival of digital cinema
means that interaction will be possible between
the public in the theatre and what happens on the
screen.
Meanwhile, Quick Sensor has grown to be a
world player in its market and has contracts with
various international cinema groups and seat
manufacturers.
Annual report 2007 • Corelio Part of your lifeKey events
Corelio takes a stake in MASDA
Through Sydes, Corelio has acquired a 20% stake in
MASDA, the holding company for Sonicville Sound
and Music and Sonicville Dubbing, with an option
to increase this participation to 33%. MASDA is the
largest audio postproduction house in Belgium and
is established in a unique building, an old 4,800 m²
dairy in Koekelberg. Among other things, MASDA
produces the sound for the Ketnet series W@=D@,
and for the TV series and full-length fi lm, “Koning
van de Wereld”, from Caviar Films.
Higher stake in Gezondheid
Corelio has increased its interest in Gezondheid NV
from 45% to 72%. Gezondheid NV is the company
behind the popular medical web site Gezondheid.be.
This is the largest Belgian site of its kind with, on
average, more than 450,000 individual visitors per
month and a weekly newsletter with approximately
40,000 subscribers. The site contains more than 700
articles on medicine and health and also offers a
daily health tip, both online and in Het Nieuwsblad.
Gezondheid.be was declared the winner of the Life-
style Category in the “Site of the Year” contest held
by computer magazine Clickx, which is published
by Minoc.
New management
Thierry Geerts is to be director business develop-
ment within the Corelio group, assuming in this role
the management of Sydes and Arkafund. At Sydes
he is taking over from Jean-Christophe Massart
who is to be CFO at Caviar.
SYDES
News on every platform
The Vlaams Brabantse Mediamaatschappij (VBM)
is a subsidiary of Sydes, and mainly operates as a
production company for the regional TV broadcast-
er, ROB-TV, in East Brabant. For VBM, 2007 was a
key year. With the start of Jobat TV, VBM emerged
as a production house for other Corelio subsidiaries
and external clients. This expansion of activities is
certain to be continued.
For ROB-TV it was an outstanding year. The new
viewing fi gures (PPM) show, once again, that the
regional TV company is doing well. The channel
reaches approximately twenty percent of residents
in the transmission area daily and more than eighty
percent over the course of a month. In early 2007, it
began to broadcast live news, on the hour, through-
out the day. This news bulletin can be heard on both
ROB-TV and radio broadcasts. ROB-TV has, thus,
strengthened its position as a news channel on all
platforms (internet, radio and TV).
ROB-TV
8382
Increased stake in Caviar Los Angeles
Subject to support from Sydes, Caviar is increasing
its stake in Caviar Los Angeles from 33% to 49.5%.
This will enable Caviar LA to evolve from a line-
production services company to a complete pro-
duction house for the American market, under the
leadership of Michael Sagol and Tom Weissferdt.
This increased stake coincides with the internatio-
nal expansion of Caviar. This increase will help the
company to keep growing in the coming years, both
inside and outside of Belgium, where it is already the
market leader.
‘The Emperor of Taste’
Caviar has made its name with creative TV advertising
but is also a breeding ground for young Flemish fi lm
talent. After ‘King of the World’, Caviar’s next high-
profi le project is ‘The Emperor of Taste’, a ten-part
Flemish, historical TV drama. It tells the story of three
generations of women from the Hasselt gin distillery,
De Keyser. There are big names already lined up:
Johan Leysen, Vic De Wachter, Marijke Pinoy, and
Matthias Schoenaerts. The series will be shown on
both public broadcasters in Belgium.
The summer of 2007 also saw the cinema release of
the feature fi lm ‘Last Summer’ by the young director
Joost Wynant. It was one of the top-ten audience
attractions of the summer. 2007 also saw the fi lming
of ‘Dirty Mind’ and ‘Left Bank’, which will both
première in 2008.
CAVIAR
Expansion into the Netherlands
Caviar has taken a stake in the Amsterdam production
house *bike. This production company, specialists
in the production of commercials, was rebranded
Caviar Amsterdam under the leadership of Sander
Heeroma and Jacques Vereecken. So, Caviar is
now active in Belgium, the United States and the
Netherlands.
Awards
Caviar picked up four awards at the CCB Gala 2007:
two golds for advertisements for the Belgian Post
Offi ce and for Humo and two silvers for the Deutsche
Bank and the Braille League.
Annual report 2007 • Corelio Part of your lifeKey events
Woestijnvis ten years later
The legend goes that ‘Schalkse ruiters’ was the fi rst
Woestijnvis hit. Unfortunately, the company did not
yet exist then. It was not founded until a few months
later, in April 1997, on the initiative of Wouter
Vandenhaute, Erik Watté, Jan Huyse and Mark
Uytterhoeven. The fi rst programme that they made
was ‘Man bijt hond’, which is still running. Woestijn-
vis continues to fi ll the screen daily with high-qual-
ity entertainment, such as ‘De laatste show’, ‘De
Pappenheimers’, ‘De slimste mens ter wereld’ and
‘Terug naar Siberië’.
At the fi rst Television Star awards, Woestijnvis was in
the prizes three times: Erik Van Looy, for best enter-
tainment programme ‘De slimste mens ter wereld’
and best reality programme ‘Terug naar Siberië’.
Two awards
Woestijnvis has been awarded the Intercultural
Television Prize for ‘Man bijt hond’. This award was
created by the Minorities Forum, an association
of 700 immigrant organisations in Flanders, with
a view to encouraging TV programme makers to
make more and better use of immigrants in Flanders
in their work.
Earlier in the year, ‘Man bijt hond’ received the Ha!
prize from Humo. This is awarded by the weekly to
the best Flemish TV programme of the previous
year.
WOESTIJNVIS
8584
Part of your life
Annual report 2007 • Corelio Part of your life
Nostalgie moves up to third place
Nostalgie scores particularly well with the over
35s. Nostalgie confi rms its strong positioning in
the French-speaking radio landscape with a market
share of 10% of all listeners aged over 12. This takes
it up to third place among the commercial radio sta-
tions. In 2008, Nostalgie will celebrate its twentieth
birthday with a series of events and actions.
NOSTALGIE
Nostalgie Flanders due for launch
After its success in the French-speaking areas of
the country, Nostalgie now aims to conquer Flan-
ders. Nostalgie Flanders will combine the provincial
broadcasters Mango, Go FM, Antwerp 1 and Contact
Vlaams-Brabant to form a Flanders-wide network.
Thanks to collaboration with TV Limburg and the
Limburg cable companies the station will be able to
be heard in more than 90 percent of Flanders.
Some big names in the broadcasting world have
been recruited, including Albrecht Wauters, Kevin De
Geest, Dominique Crommen and Anne De Baetzelier.
Nostalgie is a collaboration between Corelio,
Concentra and the French NRJ group.
Key events
8786
An eye for talentAs the largest media group in Belgium, Corelio rightly
aims to be a breeding ground for talent in all areas of
the media.
Talent that strives to meet Corelio’s targets together,
in teams, quickly and without compromise. Talent that
aims to be a benchmark for quality and reliability, as
well as for creativity and innovation in our markets.
Talent that ensures that Corelio sets the standard for
readers, listeners and viewers, as well as for its ad-
vertisers, and that provides the preferred platform on
which to bring them together.
The nature of our activities, and not least of all, our
ambitious aims, require a professional HR approach
which takes into account – and is in tune with – the
needs and objectives of the various Corelio divisions
and their expertise. Together with divisional manage-
ment, we shall continue to develop our HR practices
with a clear target always in view: to ensure that we
have motivated staff who are proud to be part of Core-
lio and who want to share and spread its values and
aims.
The Corporate HR department is part of the Corelio
management team. The HR organisation has been fur-
ther boosted with centralised expertise and decentral-
ised HR business partners.
In a national survey, Corelio was recognised as one
of the ten most attractive employers in Belgium. We
scored especially well on the diversity of the jobs we
offer and the positive working atmosphere. The latter
is an essential element in the motivation of employees,
and therefore, we are especially proud of this result.
People do, indeed, make the difference. More than
ever, Corelio, along with its entire staff, plans to invest
in order to make the difference as a company.
Ingrid De Wilde
Corporate director hr
Annual report 2007 • Corelio Part of your life
1. GSK 2. Janssen Pharmaceutica 3. VRT 4. Pfi zer 5. Dexia 6. Fortis 7. KBC 8. Barco 9. Bayer 10. Corelio
Randstad AwardMost attractive Employer
Human Resources
89
in national reach and print
88
Leading positionLargest national newspaper publisher: Last
year Corelio sold an average of 451,592 newspa-
pers per day and thus continued to be Belgium’s
largest newspaper publisher. Sales of De Standaard
grew further and reached a new record. Het Nieuws-
blad’s new chief editor brought a new élan to the
newspaper, which, from the last quarter onwards,
has also clearly translated into both stronger sales
and increased reach for the news site. Les Editions
de l’Avenir saw a slight fall in sales which is in line
with trends for French-speaking newspapers, but
strengthened its online position with the launch of
Actu24.be. All titles saw spectacular growth in in-
come from Internet advertising.
Corelio Printing strengthens its market posi-
tion: Thanks to the new presses which were put into
use in 2007, Corelio Printing has been able to consol-
idate its growth and market position and improve on
its already strong performance in 2006, despite the
competitive environment. The new presses repre-
sent investments of 30 million euro (coldset in Groot-
Bijgaarden) and 9.4 million euro (heatset in Erpe-
Mere) which were initiated in 2006.
Passe-Partout increases its reach: Passe-
Partout was able to strengthen its position and reach
in the local editions, now reaches 4.1 million readers
each week, an increase of 8.4%. Following a number
of takeovers, Passe-Partout has also been able to
strengthen its position in West Flanders. The largest na-
tional print title suffered from the decline in the national
display advertising, but, conversely, saw growth in re-
gional display advertising and classifi eds.
Stronger audiovisual position: Corelio fi nished 2007
by successfully negotiating the bundling of four provin-
cial radio stations into the newly created Flanders-wide
Nostalgie network, and thereby becoming the larg-
est national radio brand. In the audiovisual division,
Woestijnvis, in which Corelio has a 40% equity stake,
has consolidated its market position as the leading TV
production house. Nostalgie, Caviar and ROB-TV also
booked good results.
Diffi cult advertising market for the newspaper
sector: Because of a diffi cult advertising market, the
entire newspaper sector lost market share in the national
display advertising. As the largest Belgian newspaper
publisher, Corelio also saw this market trend refl ected
in its fi nancial results. In 2008, Corelio will take a new
strategic initiative which should reinforce its position
and portfolio as the leading media group in Belgium.
Results. Consolidated turnover grew by 2% to 376.5
million euro. The operational cash fl ow (EBITDA) fell
by 8.5% to 34.4 million euro, approximately in line
with 2005 levels. The operating profi t (EBIT) fell from
21.4 to 16.4 million euro, primarily as a result of
increased depreciations resulting from the investment
programme launched in 2006 for new heatset and
coldset presses.
Exceptional results show a negative 1.3 million euro,
largely attributable to reorganisation costs for Les
Editions de l’Avenir.
The net profi t amounts to 6.4 million euro, a 3.4 million
decrease compared to the previous year, primarily due
to the higher goodwill of amortization amounts, among
other things. The net cash fl ow ends at 28.2 million
euro, a slight decrease compared to 2006 fi gures.
Balance. The assets side of our balance remained
roughly unchanged compared to last year. Only Ack-
royd (100%) and Sonicville (25%) are new participa-
tions. The consolidation goodwill fell from 42.5 to 40.4
million euro.
Investments in tangible fi xed assets ran at the same
level as depreciations. Hence the net fi xed assets hardly
changed.
Net assets now stand at 62.5 million euro.
The net debt at the end of the year amounts to
44.9 million euro, slightly lower than the end of 2006.
Bruno de Cartier Carlo Vandenbussche
Chief fi nancial offi cer Financial director
Annual report 2007 • Corelio Part of your lifeResults
9190
2007 2006 2005
(x 1.000 euros)
Operating income 376,489 368,909 355,015
Operating charges 360,058 347,489 338,226
Raw materials 88,874 82,506 80,866 Services and other goods 149,342 149,253 142,865 Remuneration, pensions 101,299 96,250 93,836 Depreciation 17,995 16,004 17,451 Other operating charges 2,548 3,476 3,208
Operating profi ts 16,431 21,420 16,789
Financial income -69 725 1,249 Amortization of goodwill -3,814 -3,202 -3,055
Profi t on ordinary activities before taxation 12,548 18,943 14,983
Extraordinary income 2,342 3,414 2,190 Extraordinary charges -3,682 -7,387 -2,477
Profi t before taxes 11,208 14,970 14,696
Income taxes -5,817 -6,148 -5,674
Net profi t for the fi nancial period 5,391 8,822 9,022
Result of the companies 1,066 1,039 920 using the equity method
Consolidated profi t 6,457 9,861 9,942
Consolidated profi t (group share) 6,402 9,773 9,249
Annual report 2007 • Corelio Part of your life
income statement
2007 2006 2005
ASSETS (x 1.000 euros)
Fixed assets Intangible assets 5,105 4,356 4,453 Goodwill 40,438 42,495 32,466 Tangible assets 78,569 77,149 76,543 Financial assets 22,872 22,105 20,612
Current assets Long term receivables 232 1,330 2,254 Inventories 8,848 8,038 7,766 Operating receivables 67,335 65,700 63,842 Cash 7,153 13,293 7,511 Deferred charges and accrues income 2,259 1,839 1,756
Total asets 232,811 236,305 217,203
LIABILITIES (x 1.000 euros)
Capital and reserves Capital 12,600 12,600 12,600 Retained earnings 50,291 47,767 42,212
Minority interests Minority interests 188 1,176 5,103
Provisions, deferred tax Provisions, deferred tax 15,907 17,557 16,996
Creditors Long term debt 26,789 24,911 7,516 Financial debt 25,169 34,395 35,535 Trade debts 67,450 64,533 67,537 Advance received on subscriptions 33,066 31,106 28,492 Accrued charges 1,351 2,259 1,212 and deferred income Total liabilities 232,811 236,305 217,203
Results
consolidated balance sheet
9392
Associated companiesfor which the equity methodwas applied
Scripta nv1090 Brussels | BE 0452.164.906proportion of capital held: 33,33%
Mediargus nv1030 Brussels | BE 0466.787.259proportion of capital held: 28,57%
The Ring Ring Company nv1080 Brussels | BE 0445.262.068proportion of capital held: 31,26%
Vlaamse Dagbladpers cvba1070 Brussels | BE 0465.907.925proportion of capital held: 25,00%
Reprocopy cvba1070 Brussels | BE 0470.162.265proportion of capital held: 28,57%
Minoc Business Press Nederland bv1211 GN Hilversumproportion of capital held: 100%
Atomik Pictures USA IncCA 90291 Venice Beachproportion of capital held: 24,27%
Cooperatieve Marketing en Uitgeversvennootschap1070 Brussels | BE 0437.846.617proportion of capital held: 23,00%
De Vijver nv1930 Zaventem | BE 0466.137.359proportion of capital held: 40,00%
Woestijnvis nv1930 Zaventem | BE 0460.337.749proportion of capital held: 39,85%
T.T.T.I. bvba1930 Zaventem | BE 0448.196.715proportion of capital held: 39,84%
Doc.Fish nv1930 Zaventem | BE 0455.597.122proportion of capital held: 39,84%
Arkafund nv1702 Groot-Bijgaarden | BE 0878.929.173proportion of capital held: 25%
Pro rata consolidation
Groennet nv1702 Groot-Bijgaarden | BE 0470.169.886proportion of capital held: 50,07%
Vlaanderen Een nv2050 Antwerp | BE 0890.243.036proportion of capital held: 25%Socarad nv6000 Charleroi | BE 0451.954.870proportion of capital held: 25%
Sofer nv1000 Brussels | BE 0442.436.893proportion of capital held: 50%
Télé 6 nv1000 Brussels | BE 0434.659.671proportion of capital held: 49,50%
Annual report 2007 • Corelio Part of your lifeResults
Parent company
Corelio nv1190 Brussels
Full consolidation
VUM nv1702 Groot-Bijgaarden | BE 0401.096.285proportion of capital held: 100%
Corelio Information Systems nv1702 Groot-Bijgaarden | BE 0424.470.020proportion of capital held: 100%
Sofadi nv1190 Brussels | BE 0403.506.241proportion of capital held: 100%
Jobat nv1702 Groot-Bijgaarden | BE 0463.753.931proportion of capital held: 100%
Spotter nv1190 Brussels | BE 0441.536.674proportion of capital held: 100%
Corelio Connect nv1190 Brussels | BE 0405.773.368proportion of capital held: 100%
Sydes nv1702 Groot-Bijgaarden | BE 0421.269.416proportion of capital held: 100%
Mediabel nv5004 Namur | BE 0401.428.758proportion of capital held: 100%
Les Editions de l’Avenir nv5004 Namur | BE 0404.332.622proportion of capital held: 100%
Passe-Partout nv6900 Marche-en-Famenne | BE 0448.890.066proportion of capital held: 100%
Passe-Partout Vlaanderen nv3018 Wijgmaal | BE 0444.716.591proportion of capital held: 100%
Vloram nv2000 Antwerp | BE 0427.316.672proportion of capital held: 100%
Vlaams-Brabantse Mediamaatschappij nv3001 Heverlee | BE 0448.442.084proportion of capital held: 100%
Jobspotter nv1190 Brussels | BE 0472.657.739proportion of capital held: 100%
Minoc Online bvba2300 Turnhout | BE 0467.824.268proportion of capital held: 100%
Ackroyd Publications nv1180 Brussels | BE 0412.108.854proportion of capital held: 100%
Gezondheid nv8570 Vichte | BE 0467.073.410proportion of capital held: 72,12%
Minoc Business Press nv2300 Turnhout | BE 0461.842.239proportion of capital held: 100%
consolidated companies
9594
Annual report 2007 • Corelio Part of your life
Audiopresse nv1000 Brussels | BE 0427.115.150proportion of capital held: 16%
M-Skills nv1000 Brussels | BE 0473.595.273proportion of capital held: 50%
SMVH nv1702 Groot-Bijgaarden | BE 0870.626.666proportion of capital held: 48,54%
Caviar Films nv1000 Brussels | BE 0476.386.596proportion of capital held: 38,84%
Caviar Lab nv1000 Brussels | BE 0458.891.756proportion of capital held: 38,84%
Caviar TV nv1000 Brussels | BE 0475.037.506proportion of capital held: 38,84%
Other companies
VAR nv1932 Sint-Stevens-Woluwe | BE 0441.331.984 proportion of capital held: 10,00%
Belga nv1030 Brussels | BE 0403.481.693proportion of capital held: 17,66%
Press Banking nv1070 Brussels | BE 0471.483.841proportion of capital held: 16,7%
Copiepress cvba1070 Brussels | BE 0471.612.218proportion of capital held: 14,87%
consolidated companies
Results
97
Board of DirectorsManagement
Annual report 2007 • Corelio Part of your life
9998
Board of Directors Annual report 2007 • Corelio Part of your life
From left to right:
Piet Van Waeyenberge
Fred Chaffart, deputy chairman
Philippe Delaunois, deputy chairman
Thomas Leysen, chairman
From left to right:
Carlo Vandenbussche, secretary
Guido Boodts
Gustaaf Sap
DirectorsBoard ofFrom left to right:
Luc Missorten, chief executive offi cer
Bruno de Cartier, chief fi nancial offi cer
Piet Van Roe
From left to right:
Marc Francken
Luc Van de Steen
Jan Suykens
Not in the picture:
Wouter Vandenhaute
101100
Management
From left to right: Jan Lynen (corporate director operations) • Hans De Rore (corporate director advertising) • Quentin Gemoets (managing director Editions de l'Avenir) • Peter Vandermeersch (executive editor VUM) • Geert Steurbaut (secretary-general)
Annual report 2007 • Corelio Part of your life
Management team
From left to right: Luc Missorten (chief executive offi cer) • Eric Christiaens (corporate director regional free press) • Bruno de Cartier (chief fi nancial offi cer) • Ingrid Dewilde (corporate director hr)
103102
Editions de l’Avenir nvRoute de Hannut 385004 Bougetel. 081 24 88 11www.actu24.bewww.telekila.bewww.lejournaldesenfants.bewww.wadoo.be
Nostalgie nvQuai au Foin 551000 Brusselstel. 02 227 04 50www.nostalgie.be
Nostalgie Vlaanderen nvKatwilgweg 22050 Antwerptel. 03 210 04 40www.nostalgie.eu
Arkafund nvGossetlaan 321702 Groot-Bijgaardentel. 02 467 49 11www.arkafund.be
Ring Ring Company nvGabriel Petitstraat 4-61080 Brusselstel. 02 502 85 00www.ringring.be
VAR nvTollaan 107 bus 31932 Sint-Stevens-Woluwetel. 02 716 34 11www.var.be
Groennet nvFraterstraat 1119820 Merelbeketel. 09 232 13 31www.groennet.be
Gezondheid nvKerkdreef 468570 Vichtetel. 02 467 49 12www.gezondheid.be
Woestijnvis nvHarensesteenweg 2281800 Vilvoordetel. 02 303 35 00www.woestijnvis.be
Caviar nvHavenlaan 751000 Brusselstel. 02 423 23 00www.caviar.be
Vlaams-Brabantse Mediamaatschappij nv (VBM)Ambachtenlaan 253001 Heverleetel. 016 40 60 80www.robnet.be
Minoc Business Press nvParklaan 22 B 102300 Turnhouttel. 014 46 23 00www.minoc.comwww.zdnet.bewww.zdnet.nlwww.gamespot.bewww.gamespot.nlwww.windowsvistamagazine.bewww.itprofessional.bewww.fwdmagazine.bewww.pcmagazine.bewww.smartbusiness.be
Ackroyd Publications nvWaterloosesteenweg 10381180 Brusselstel. 02 373 99 09www.ackroyd.be
Corelio Information Systems nvGossetlaan 301702 Groot-Bijgaardentel. 02 467 22 11
Annual report 2007 • Corelio Part of your lifeAdresses
Corelio nvVan Volxemlaan 4611190 Brusselstel. 02 467 22 11www.corelio.be
VUM nvGossetlaan 301702 Groot-Bijgaardentel. 02 467 22 11www.nieuwsblad.bewww.sportwereld.bewww.standaard.bewww.standaard.bizwww.hetvolk.be
Corelio PrintingColdsetGossetlaan 301702 Groot-Bijgaardentel. 02 467 22 11
HeatsetKeerstraat 109420 Erpe-Meretel. 053 82 03 11
Sheet-fedVan Volxemlaan 4611190 Brusselstel. 02 210 01 00
www.corelioprinting.be
Corelio Connect nvGossetlaan 301702 Groot-Bijgaardentel. 02 467 22 11
Route de Hannut 385004 Bougetel. 081 24 88 11
www.corelioconnect.be
Spotter nvGossetlaan 301702 Groot-Bijgaardentel. 02 467 22 11www.spotter.bewww.immonot.bewww.souvenez-vous.be
Jobat nvGossetlaan 541702 Groot-Bijgaardentel. 02 467 27 27www.jobat.be
Jobspotter nvGossetlaan 541702 Groot-Bijgaardentel. 02 467 27 27www.jobspotter.be
Passe-Partout nvAux MinièresZ.I. de Marloie II6900 Marche-en-Famennetel. 084 31 01 11www.passe-partout.be
Passe-Partout VlaanderenVaartdijk 3 bus 4013018 Wijgmaaltel. 016 44 28 00www.passe-partout.be
Regie Passe-PartoutGossetlaan 321702 Groot-Bijgaardentel. 02 475 37 50
Scripta nvGreen Land b 01Etienne Demunterlaan 11090 Brusselstel. 02 475 37 50www.scripta.be
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