Web 2.0 Hotness for Web 2.0 Hotness for Recruiters: 51 IdeasRecruiters: 51 Ideas1. Create a Delicious account for interview tip sites

2. Create Twitter accounts for products or services (mine followers for candidates or leads)

3. Create a Facebook fan page (duh!) For fun, ask everyone to change pics to baby pics for a day

4. Create a widget that scrolls new jobs at your company; distribute to bloggers in your company

5. Create a similar application in Facebook; distribute to fans6. Crowdsource your next difficult position via your careers page. Offer

compelling prizes and insight into the hiring process.7. Blog about a big goof-up at your company. Be painfully honest about

what happened.8. Organize all recruiters to participate in a Second Life Career Fair –

debrief the shared experience. Why or why wouldn’t you do this again?

9. Podcast your jobs; circulate via e-mail campaign (use reporter/subject format, with recruiter as reporter and hiring manager as subject)

10. Offer a scholarship on Facebook11. Internal microblogging (i.e. Yammer) to generate referrals12. Create and promote a home-made Viral Video (ask, would I pass it

along to my family and friends?)13. Write a really irreverent blog about your company or recruiting

process14. Write and distribute a Social Media press release when a big-wig joins

your company15. Consider appointing a recruiting community manager16. Link an outdoor/offline/guerilla campaign to a microsite17. Copy Amazon’s idea – solicit homemade videos about your company;

offer a prize for the most creative, compelling, etc.18. Host Recruiting Department Office Hours using open chat19. Livestream an internal meeting on your careers page20. Create a Shelfari account with recommended books21. Closed (Private) Social network for interns, special candidates, or

“fellows”22. Flickr photostream powered by employees or even candidates23. Give candidates Flip cameras to videotape interview day; upload to

blog or website24. Poll interviewers about their experience; post results of poll (maybe

even written reviews) on company blog or careers site25. Ask all prior candidates (or employees) to blog about their experience

on an appointed day/time

26. Monitor your employer brand via Twitter27. Create a Mashup related to your business/industry/function (i.e.,

after-tax salary calculator)28. Create and publish a Product/Service/Organizational Wiki – direct

candidates to Wiki for research29. Publish a company-wide I-Tunes Playlist30. Promote conference attendance/booth/events via microblogging

(Twitter)31. Ask candidates to write blog and publish posts about their

experiences before/during and after interviews32. Host a tech conference in Second Life. Make your big-wigs

participate33. Blog recruiting goofs/stupid resumes (protect the innocent, of

course)34. List useful community blogs on your careers site35. Allow employees to rate their jobs; publish on careers site; add

“product reviews”36. Get your CEO to hang out with recruiters for the day. Film it. Edit

it. Promote it. Watch it spread like a virus.37. Internally crowdsource a recruiting process issue – offer

compelling prize for best ideas38. Host a press conference for digital media – make HR/Recruiting

available to answer questions39. Publish the Stumbleupon or Delicious bookmarks of your CEO40. Job search support via live chat at appointed times41. Offer Monthly “How to Get a Job @ My Company” Webinars42. Twitter experiment: Over 10 days, follow 1000 related contacts.

Broadcast job. Track and communicate results.43. Create a widget like the Southwest Ding! Widget to alert

jobseekers about newly posted jobs44. Blog about geographical/community subjects to entice relocation45. Invite new hires to private social network46. Develop a blog for family members47. Crowdsourcing in LinkedIn doesn’t work. Tell them you’re sorry

and you won’t do it again. Invite them to opt-in to receive opportunities newsletter

48. Is your LinkedIn network worthwhile? If so, spend some $$$. Throw a party and invite all of your contacts. Livestream the event. Blog about it.

49. Spend the day with the Web 2.0 guru in your company. Take notes. Share with everyone in recruiting.

50. Offer RSS feed for newly posted jobs51. Pair job pay-per-click ads and/or SEM with new product launch