Walmart C-Store QuickShop2.15.17 - 2.20.17

4.92 4.924.88

4.75

4.5

4.75

4.67

4.92

4.79

4.2

4.46

4.38

4.67

3.8

4

4.2

4.4

4.6

4.8

5

Easeoffueling

Speedoffueling

#Easeofshopping/storeorganiza?on

Speedofshopping

Selec?onofmerchandise

Prices/perceivedvalues

�Shoppingexperience/enjoyment

!Technology(e.g.,payingforgas)

Storeenvironment/atm

osphere

%Employeeinterac?on/customerservice

Taste/qualityofhotfoods

�Overall

2

Ease of fueling

Speed of fueling

Ease of shopping/

store organization

Speed of shopping

Selection of merch-

andise

Prices/ perceived

values

Shopping experience/ enjoyment

Tech- enology

(e.g., paying for gas)

Store environ-

ment/ atmos- phere

Store size

Employee interaction/

customer service

Taste/ quality of hot foods

Overall

On a 5-point scale, where 5 is very good and 1 is very poor, rate the new-concept Walmart C-Store on the following dimensions

3

Identify 3 words you feel accurately describe the new-concept Walmart C-Store

Convenient - 11 Clean - 10 Quick - 7 Fresh - 4 New - 3 Bright - 3 Inexpensive - 3 Simple - 2 Inviting - 2 Pleasant - 2

The words below were submitted by more than one QuickShopper

# OF MENTIONS

4

What do you MOST LIKE and what would you MOST IMPROVE about the new Walmart C-Store

Cleanliness Organization Hot food items Walk-in beer cooler Fountain drink bar

Numbers and promptness of employees Quality of hot food items More merchandise variety

Top LIKES TOP SUGGESTIONS

All themes below were cited by several QuickShoppers

5

Which one EMOJI best captures how you FEEL about the new-concept Walmart C-Store?

38% 25% 20%

12% 2% 2%

6

For fueling up and making snack/food/beverage purchases, how does this new-concept Walmart C-Store compare to other WALMART gas stations?

71%

13%8% 8%

Muchbe-er Be-er Ali-lebe-er Neutral-Neitherbe-ernorworse

Note: No one answered “a little worse,” “worse,” or “much worse”

7

For fueling up and making snack/food/beverage purchases, how does this new-concept Walmart C-Store compare to other NON-Walmart convenience stores and gas stations?

Note: No one answered “worse” or “much worse”

38%

29%

21%

8%

4%

Muchbe/er Be/er Ali/lebe/er Neutral-Neitherbe/ernorworse

Ali/leworse

8

How LIKELY are you to shop for QUICK snacks, food, and/or beverages at this type of Walmart C-Store in the future?

Note: No one answered “not very likely” or “not at all likely”

63%

21%17%

Completelylikely Verylikely Moderatelylikely

9

Who are these QuickShoppers? (N = 24)

Male - 54% Female- 46%

25-34 - 42% 35-44 - 25% 45-54 - 13% 55-64 - 21%

Had you made a fuel purchase from this new-concept Walmart C-Store prior to this study?

No - 96% Yes- 4%

Had you made a food, snack, and/or beverage purchase from this new-concept Walmart C-Store prior to this study?

No - 96% Yes- 4%