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When you talk about the topics that your audience is looking for, you cannot lose! By creating the content they ask for, or answering the questions they have answers for you are engaging with them on a level that makes you instantly an expert as you have the answers they are seeking. This allows you to also build up trust and engagement as you build value and insight into the communications you produce.
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Fredrik AbildtrupCEO @ TeleFaction
[email protected]/in/fredrikabildtrup
skype: fredrik_abildtrup
Using surveys to power your social media campaigns
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Paid, Owned & Earned Media
Media Type Examples Pro’s Con’s
OwnedWebsite
NewsletterTwitter
ControlLon relations
”Cheap”
Trust lowHard to scale
PaidBanner ads
Search (SEM)Sponsorships
ControlScalable
Fast
Response rate low
Trust low
EarnedWord og mouth
ViralTrustworthyImportant saleswise
No controlHard to measureCan be negative
Source: Forrester Research Inc.
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Setting the Scene
Do you know your followers/fans?
What do they like, dislike?
What makes them uncertain?
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Why it is cool knowing
When you know your audience it becomes easy to:
Deliver what they wantWhen they want, and
How they want it
When knowing your
audience you powerboost your social
media program
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Benefit #1 - Focus
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Benefit #2 - Engage with your audience
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Benefit #3 - Know their slang
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Benefit #4 – Get to understand
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Benefit #5 - Become the expert
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Ideas as to how – 1 step!
Create a strong headline that will attract the
attention of your ideal crowd.
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Use Social Media to Promote Your Survey
Post under Network Activity, Groups, and under Answers
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Twitter / Facebook
Post a message to your profile and your page.
Create excitement for your survey and ask your crowd to retweet
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Use the power
Now that you know what they want
Give it to them!
Get to be the expert and go-to source
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Contact us
Fredrik [email protected]
www.telefaction.comBlog: www.returnonbehavior.com
LinkedIn: dk.linkedin.com/in/fredrikabildtrupTwitter: @telefaction
