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Stepping Up Surveys

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“All Others Bring Research playing a growing role in B2B decision making process

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Clicking With Survey Based Content

More interested in content that provides data and research

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Survey Data Can Serve Many

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Case In Point:

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Providing Benchmarks

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Providing Data Behind The Trends

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Metrics Matter

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Content Multiplication

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Content Multiplication

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Results • Official Run Time: April 10, 2013-Oct 31, 2013• Geos: All• YTD Results:

• Top performing online campaign in 2013for CPI and Cost/Conversion

• Majority of conversions were net new to the system • Significant deal influence

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