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Präsentation von Moritz Schuschnig am Unic Open-Innovation-Frühstück am 2. Juli 2010
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3M Austria Corporate Marketing & Communications
© 3M 2010. All Rights Reserved.
Zukunft-InnovationThe future of innovation
The 3M Innovation Initiative
Eine Initiative von
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The 3M initiative: A new culture of Innovation
Goal of the initiative originated in - and led by – 3M Austria was to
promote and foster the innovation culture in the German speaking
countries, by stimulating and encouraging innovative potentials.
There will be no future without innovation!
© 3M 2010. All Rights Reserved.
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„Zukunft-Innovation“: The future of innovation
The decision was made to achieve this goal by implementing a modern
online Open-Innovation-Platform for the society which is self-
financing and “sponsored by 3M”.
“Zukunft-Innovation” provides us with a great vehicle
to promote a new culture of innovation.
© 3M 2010. All Rights Reserved.
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Zukunft-Innovation
© 3M 2010. All Rights Reserved.
«How does the Platform work?»
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1 Issue ~100 Ideas 3 Innovations
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The 3M Open Innovation Platform leads 1 Issue to ~100 Ideas to 3 Innovation-Concepts
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Nutzen der Services von Zukunft-Innovation
Promotion
Communicate
Innovation
Präsentation
Innovation Matchmaker
Innovation
Create Open Innovation
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Unternehmen können sich und
ihre Innovationen vorstellen und
über ihre Innovations-Aktivitäten
berichten. Jobs und Events auf
der Plattform ausschreiben.
Unternehmen Innovator Community
Lernen wirklich innovative
Unternehmen kennen,
können Kontakte knüpfen
und sich ggf. auf eine offene
Stelle bewerben.
Kostengünstig und schnell
kreative Lösungen zu konkreten
Fragenstellungen finden
(schnellere Time2Market und
hohe Bedürfniskonformität).
Haben Spass, können Geld
verdienen, sich kreativ austoben,
lernen Innovation können sich
digital vernetzen und Jobs im
Innovationsbereich finden.
Lernen über Innovation von
anderen Unternehmen, über
Artikel auf dem Blog oder Events
und werden in Artikeln und/oder
Publikationen aufgelistet.
Können Preise (von 3M)
gewinnen (Hall of Fame,
Innovator of the year etc.),
können ggf. an Events
teilnehmen.
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Communication Concept – low cost channels!
Synchronised Communication Channels empower Viral Effects.
Communication
with:
-Companies and
Suppliers
-Innovators, on
financially or
contextually
relevant Information
Announcements
of:
-New issues
-New blog posts
-New events
-New comments on
my issue
-New comments on
my idea
-etc.
RSS
Detailed
information on:
-Innovation
-Success stories of
the Platform,
-Articles,
-Events
-etc.
Blog
Links and Hints
for:
-New Issues,
-Cash-outs,
-Jobs
-Events
-Articles und Blogs
-Progress of the
platform in general
Twitter Facebook
Pin board und
Status-updates:
-Successful Ideas
-Successful
concepts
-Recommendation
of issues
Facebook Group:-All users
-Become a fan
-newest issues
© 3M 2010. All Rights Reserved.
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What„s going on ?
Since Go-Live on March 9th 2010
23.745 Visits (Teaser-Microsite: 4.593 Visits, before Go-Live on March 9th 2010)
710 Innovators registered
35 Company Profiles
Facebook: 728 Fans
Twitter: 206 Follower
11 Questions
864 Ideas
33 Innovation-Concepts
(Status: July 1, 2010)
© 3M 2010. All Rights Reserved.
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Early Adopters – First Company Questions
First Companies using „Zukunft-Innovation“ for Open Innovation
Siemens, IBM, MediaCom, Vienna Tourism Agency, IV (Industrialists'
Association), Gebrüder Weiss (Logistics Company), Veropa (car accessories),
ICG Infora Consulting Group, 3M etc.
Network cooperation partners:
www.OpenInnovators.de (Innovation-Management)
www.die-Erfinder.de (3M Germany)
TEDx Pannonia (Dream Academia)
IncrediblEurope, STARTeurope, WeissSee Initiative
Several Universities and Academies
© 3M 2010. All Rights Reserved.
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Innovation Platform „Zukunft-Innovation“Link: www.zukunft-innovation.com
Live since March 9th 2010 - Join it !
© 3M 2010. All Rights Reserved.
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Contact
Verein ‘Zukunft-Innovation‘
Eine Initiative von 3M
3M Österreich GmbH
Moritz Schuschnigg
Corporate Marketing & Communications
Brunner Feldstrasse 63
2380 Perchtoldsdorf
Österreich
Email: [email protected]
Phone: +43 1 86 686-261
www.zukunft-innovation.com
www.3m.com/at
© 3M 2010. All Rights Reserved.
