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We are on the cusp of a marketing revolution – and it is being led by you! Companies like Klout are slicing, dicing, and dissecting the billions of bits of information published on social media sites each day and grading your ability to create buzz. The most powerful of these new “Citizen Influencers” are being rewarded by companies like Audi, Disney, and American Express with trips, merchandise, and luxury cars. Today, anyone can get behind the velvet rope … if you know how! In this fast-paced talk, the author of the best-selling book Return On Influence gives you the inside scoop on the revolutionary world of social influence marketing.
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Return On Influence:Realities of Personal Power on the Web
Mark W. SchaeferSchaefer Marketing Solutions
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Evolution of influence
“Influence at Work”ScarcityLikabilityConsistencyAuthorityReciprocitySocial proof
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Examples of offline social proof
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Examples of online social proof
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CONTENT
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CONTENT THAT MOVES IS
POWER
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content that moves through a network is a legitimate source of
influence and power
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HOWcan get it any more exciting?
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If we can measure our ability to create and move content, we could
quantify one aspect of
online influence
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Klout does not measure ALL influence.… just one sliver of it.
… kind of.
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What do you talk about?
Who responds to you?
Does content move?
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Meet the new face of influence
Graphic designerGovernment employeeShy42, unmarriedAttended trade schoolSocial media Ho80,000 followers
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Social Influence in a Crisis
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WHOis your company SPOKESPERSION?
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BUT HOW?
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Relevant Audience
ConsistentEngagement
Meaningful Content
Return On Influence
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“RITE”Relevant
InterestingTimely
Entertaining
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#cmworldPhoto: Associated Press
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