UC equine presentation

UNITED COUNTRY’S EQUINE PROPERTYUNITED COUNTRY S EQUINE PROPERTYREAL ESTATE SOLUTIONS

1 FIND YOUR FREEDOM®11 FIND YOUR FREEDOM®11 FIND YOUR FREEDOM®

UNITED COUNTRY OVERVIEWUNITED COUNTRY OVERVIEW Innovating real estate since 1925

More lifestyle real estate More lifestyle real estate experience than any other organization in the U.S. ($2.5 billion annually)billion annually)

The #1 web marketing company with over 1,700,000 visits per

th t 1 200month to our over 1,200 proprietary web sites

More than 600 offices with over 4,000 associates Largest real estate & auction

company in the U.S.

2 FIND YOUR FREEDOM®

U S and Global Marketing Campaigns

UNITED COUNTRY OVERVIEW U.S. and Global Marketing Campaigns

National Advertising of Properties– Exclusive Catalogs (3)– 3rd Party Relevant Website Advertising (+160)y g ( )– National U.S. Magazines (65+)– Major U.S. Newspapers (100+)– Cable TV, Radio

P bli R l ti Public Relations

Website Development and Implementation

Advanced Internet Marketing– Search Engine Optimization (SEO)

Lead Generation and Management

#1 Ranked Real Estate Franchise & #19 Overall

Over 85 Years of Innovation and Experience in Marketing Equine

Real EstateFranchise (2009 Allstar Franchise Ranking, Allbusiness.com)

Recognized by The Wall Street Journal inthe top 1% of all franchises

Real Estate


p

UNITED COUNTRY OVERVIEW The most comprehensive and effective

real estate marketing system in the U.S.

Extensive Advertising of Listingsg g– Websites– UC Catalogs– Magazines– NewspapersNewspapers– Emarketing– Database Marketing– and More

O d di t Owned media assets – 1,200+ websites– 3 real estate lifestyle publications

Proprietary database of over 300 000 Proprietary database of over 300,000 buyers of lifestyle properties

Conventional and / or Auction Sales methods


methods

UNITED COUNTRY OVERVIEWEQUINE PROPERTY STATSEQUINE PROPERTY STATS

Listing Data3 283 E i P t Li ti 3,283 Equine Property Listings

$1.59B Value of Equine Property Listings 439,938 Equine Property Acres Listed

Sales Data $159M Annual Equine Property Sales $6 25M Largest Equine Property Sale $6.25M Largest Equine Property Sale $277,110 Average Equine Property Sale

Buyer LeadsBuyer Leads 50,204 United Country Equine Property Leads 304,500 Equine Property Individual Investors


UNITED COUNTRY’S EQUINEP R E GPROPERTY REAL ESTATE GROUP

Providing focused marketingProviding focused marketing efforts specifically for equine properties

• Subject Matter Experts• Equine Buyer Lists• Equine Website Access• Case StudiesCase Studies• Marketing Campaigns• Marketing Collateral• Virtual Postcards

R f• References


TOP RANKED WEBSITES… MORE EXPOSURE FOR YOUR PROPERTIES

• #1 Ranked website in the category – UnitedCountry.com

900 000+ i it th– 900,000+ visitors per month– Over 26 minutes avg visit time– 120 million hits per month

• Over 1,200 owned office and specialty websites that can generate an additional 2,000,000 visitors.

• Automated individual listing “Websites”Websites

• Extensive advertising on 3rd party relevant websites


EXCLUSIVE EQUINE PROPERTY WEBSITE

Ranks as a top performing website inwebsite in hundreds of Google searches.

State level and national level equine websites.


SEARCH ENGINE INDEXING AT THE LISTING LEVEL

All UC listings are automatically generated asgenerated as individual “websites” and found on Google searches.


AUTOMATIC UPLOADS TO THE BIGGESTREAL ESTATE SITES

Objectives:

REAL ESTATE SITES

1. Ensure UC office listings are on the most searched general real estate sites2. Ensure buyer information is protected for UC offices

Primary Sites

Google Zillow Trulia

Y h Yahoo Homescape (130 Newspaper Sites) UC Specialty Sites

Note: These sites are in addition to over 1,200 owned sites and 160 3rd party sites.


Regular Advertising of Equine Properties in 3rd

Party Websites, Magazines and NewspapersWe regularly advertise United Country listings in non-owned media

• On over 160 popular 3rd party real estate websitesOn over 160 popular 3 party real estate websitesExamples:

HorseClicks.com, FarmandRanch.com, Cowboy.com, CountryLife.com, WSJ.com, BizBuySell.com and many more

• In over 65 popular magazinesExamples:

American Cowboy, Arabian News, Chronicle of the Horse, Country Living, Cowboys & Indians Quarter Horse Journal Quarter Horse Racing TheCowboys & Indians, Quarter Horse Journal, Quarter Horse Racing, The Blood horse, Thoroughbred Times, Western Horseman and many more

• In over 100 nationwide and major metropolitan newspapersExamples:p

Wall Street Journal, USA Today, Washington Post, all major metropolitan newspapers, numerous smaller city papers, industry newspapers and many more


IPHONE APP United Country's iPhone app allows you

to:

– Search the nationwide United Country MLS for lifestyle, recreational properties and auctions.

– Search specifically for Equine properties.

– Search all fifty (50) states and Costa Rica for currentand upcoming Auctions.

– Find Your Freedom by creating your own search to track property you are dreamingsearch to track property you are dreaming about.

– Easily view properties for sale near you along with property details, photos and prices.


Exclusive Nationally Distributed Real Estate Catalogs

• In Continuous Publication Since 1928

• Original Issue In Smithsonian Institution

• Annual Readership Of Over 1 Million

• Distribution To Offices, Subscribers and Newsstands Nationwide

• Residential and Specialty Property CatalogsResidential and Specialty Property Catalogs


Proprietary database of over 300,000 b f lif t l tibuyers of lifestyle properties

• Buyer leads generated by some form of United Country listings advertising.y g y y g g

• Developed, built and carefully managed over decades.

• Buyers can be segmented by over 400 special property characteristics• Buyers can be segmented by over 400 special property characteristics.

• They have asked us to help them with their real estate needs.

W d t b “ ” 100% f UC d ti i• We do not buy “names”, 100% come from UC advertising.

• No other realtor has anything like this.

• We may already have the buyer for your property


PUBLIC RELATIONS

Development of press releasesreleases

Follow-up with media outlets to encourageoutlets to encourage coverage via– Print– TV– Radio– InternetInternet


OPTIONAL ENHANCED MARKETING SOLUTIONS®

Complete Advertising Agency Services (Optional)

• Custom Property Websites• Custom Brochures• Enhanced Advertising• Custom Property Print Radio• Custom Property Print, Radio

or TV Advisements• Custom Postcards and Emails• Special PR Campaigns• Custom Marketing Plans

Anything you may need for your property with our internal real estate only ad agency.


UNITED COUNTRY’S BLENDED MODEL OF REALESTATE MARKETINGESTATE MARKETING

18 FIND YOUR FREEDOM®1818 FIND YOUR FREEDOM®

UNITED COUNTRY’S STRATEGICPARTNERSPARTNERS

specialty printing on‐line postingshome mortgage

land finance home warranty equipment finance

technology, titlesignage 1031 exchange

on‐line print solution

internet optimization agency

on‐line auctions

lifestyle media partner

land stewardship and property marketing

land stewardship and property marketing

student leadership agricultural equipment preferred client pricing

equine nutrition

commercial property marketing

national TV and radio marketing

bed & breakfast property marketing

partner


VALUE TO OUR CLIENTS More Exposure, More Buyer Access, More Marketing Programs National Advertising of Listings

– Exclusive nationally distributed real estate catalogs N ti l C C t l R l E t t S l Lif t l C t l &– National .Com Catalog, Real Estate Sampler, Lifestyle Catalogs & Business Bulletin

– Advertising on the #1 Country Real Estate website and over 1,200 office and UC specialty websites

– Internal SEO team and #1 SEO exclusive retained agency– Regular advertising in over 160 3rd party websites, 65 magazines and 100

newspapers– Advertise listings 52 weeks a yearAdvertise listings 52 weeks a year– Only real estate company to advertise listings nationally

Over 300,000 Proprietary Current Buyer Database Extensive Direct Mail and E-mail Programs

M k t L d i L d G ti d S lli E Market Leader in Lead Generation and Selling Exposure Comprehensive Marketing Services Unsurpassed Experience, Expertise, Service and Reputation


VALUE TO OUR CLIENTS

Property Marketing

US ti l d ti i f ti• US national advertising of properties• Prospect database, direct mail• Magazine, newspaper and TV advertising• Exclusive catalogs and affinity programs

DifferentiatedClient

Experience

DifferentiatedClient

ExperienceTechnology

• #1 Lifestyle Real Estate Websitey• Continual SEO Optimization• Listing feeds to 3rd party sites• Exclusive website partnerships• Fully automated marketing tools

Ancillary Services Geographic Reach


UNITED COUNTRY’S EQUINE PROPERTYUNITED COUNTRY S EQUINE PROPERTYREAL ESTATE SOLUTIONS

22 FIND YOUR FREEDOM®2222 FIND YOUR FREEDOM®2222 FIND YOUR FREEDOM®