UC historic presentation

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  • 1 FIND YOUR FREEDOM11 FIND YOUR FREEDOM11 FIND YOUR FREEDOM

    UNITED COUNTRYS HISTORIC PROPERTYREAL ESTATE SOLUTIONS

  • 2 FIND YOUR FREEDOM

    UNITED COUNTRY OVERVIEW Innovating real estate since 1925 More lifestyle real estate

    experience than any other organization in the U.S. ($2.5 billion annually)

    The #1 web marketing company with over 1,700,000 visits per month to our over 1,200 proprietary web sites

    More than 600 offices with over 4,000 associates Largest real estate & auction

    company in the U.S.

  • 3 FIND YOUR FREEDOM

    U.S. and Global Marketing Campaigns

    National Advertising of Properties Exclusive Catalogs (3) 3rd Party Relevant Website Advertising (+160) National U.S. Magazines (65+) Major U.S. Newspapers (100+) Cable TV, Radio

    Public Relations

    Website Development and Implementation

    Advanced Internet Marketing

    Search Engine Optimization (SEO)

    Lead Generation and Management

    #1 Ranked Real Estate Franchise & #19 Overall Franchise (2009 Allstar Franchise Ranking, Allbusiness.com)

    Recognized by The Wall Street Journal inthe top 1% of all franchises

    Over 85 Years of Innovation and Experience in Marketing Real Estate

    UNITED COUNTRY OVERVIEW

  • 4 FIND YOUR FREEDOM

    UNITED COUNTRY OVERVIEW The most comprehensive and

    effective real estate marketing system in the U.S.

    Conventional sales methods Auction services Proprietary database of over

    300,000 buyers of lifestyle properties

    Proprietary media assets 3 real estate lifestyle publications 1,200+ websites

  • 5 FIND YOUR FREEDOM

    UNITED COUNTRY OVERVIEWListing Data 2,517 Historic Property Listings $475M Value of Historic Property Listings 20,914 Historic Property Acres Listed

    Sales Data $83.7M Annual Historic Property Sales $2.6M Largest Historic Property Sale $117,787 Average Historic Property Sale

    Buyer Leads 2,646 United Country Historic Luxury Property Leads

  • 6 FIND YOUR FREEDOM

    UNITED COUNTRYS HISTORICPROPERTY REAL ESTATE GROUP

  • 8 FIND YOUR FREEDOM

    technology, titlesignage 1031 exchange

    on-line print solution

    specialty printing

    lifestyle media partner

    land stewardship and property

    marketing

    internet optimization agency

    land stewardship and property

    marketing

    on-line auctions

    on-line postings

    UNITED COUNTRYS STRATEGICPARTNERS

    student leadership

    home mortgage

    land finance home warranty

    agricultural equipment preferred client pricing

    equine nutrition

    commercial property marketing

    national TV and radio marketing

    bed & breakfast property marketing

    partner

    equipment finance

  • 9 FIND YOUR FREEDOM

    UNITED COUNTRYS BLENDED MODEL OF REALESTATE MARKETING

    99 FIND YOUR FREEDOM

  • 10 FIND YOUR FREEDOM

    TOP RANKED WEBSITE MORE EXPOSURE FOR YOUR PROPERTIES

    #1 Ranked website in the category 900,000+ visitors per month Over 26 minutes average

    visit time 120 million hits per month

    Over 1,200 websites that generate more than double the exposure of your property to buyers across the U.S. and from over 140 international markets

    Extensive advertising on 3rdparty relevant websites

  • 11 FIND YOUR FREEDOM

    EXCLUSIVE HISTORIC PROPERTY WEBSITE

  • 12 FIND YOUR FREEDOM

    SEARCH ENGINE INDEXING AT THE LISTING LEVEL

  • 13 FIND YOUR FREEDOM

    Objectives:1. Ensure UC office listings are on the most searched general real estate sites2. Ensure buyer information is protected for UC officesPrimary Sites Google Zillow Trulia Yahoo Homescape UC Custom Lifestyle Sites

    Note: These sites are in addition to over 1,200 owned sites and 160 3rd party sites.

    AUTOMATIC UPLOADS TO THE BIGGESTREAL ESTATE SITES

  • 14 FIND YOUR FREEDOM

    United Country's iPhone app allows you to:

    Search the nationwide United Country MLS for lifestyle, recreational properties and auctions.

    Search all fifty (50) states and Costa Rica for currentand upcoming Auctions.

    Find Your Freedom by creating your own search to track property you are dreaming about.

    Easily view properties for sale near you along with property details, photos and prices with this powerful new rural real estate tool.

    IPHONE APP

  • 15 FIND YOUR FREEDOM

    OPTIONAL ENHANCED MARKETINGSOLUTIONS

  • 16 FIND YOUR FREEDOM

    PUBLIC RELATIONS Development of press

    releases

    Follow-up with media outlets to encourage coverage via Print TV Radio Internet

  • 17 FIND YOUR FREEDOM

    More Exposure, More Buyer Access, More Marketing Programs National Advertising of Listings

    Exclusive nationally distributed real estate catalogs National .Com Catalog, Real Estate Sampler, Lifestyle Catalogs &

    Business Bulletin Advertising on the #1 Country Real Estate website and over 1,200

    office and UC specialty websites Internal SEO team and #1 SEO exclusive retained agency

    Regular advertising in over 160 3rd party websites, 65 magazines and 100 newspapers

    Advertise listings 52 weeks a year Only real estate company to advertise listings nationally

    Over 300,000 Proprietary Current Buyer Database Extensive Direct Mail and E-mail Programs Market Leader in Lead Generation and Selling Exposure Comprehensive Marketing Services Unsurpassed Experience, Expertise, Service and Reputation

    VALUE TO OUR CLIENTS

  • 18 FIND YOUR FREEDOM

    Property Marketing

    DifferentiatedClient

    Experience

    US national advertising of properties Prospect database, direct mail Magazine, newspaper and TV advertising Exclusive catalogs and affinity programs

    Technology

    #1 Lifestyle Real Estate Website Continual SEO Optimization Listing feeds to 3rd party sites Exclusive website partnerships Fully automated marketing tools

    Ancillary Services Geographic Reach

    VALUE TO OUR CLIENTS

  • 19 FIND YOUR FREEDOM1919 FIND YOUR FREEDOM1919 FIND YOUR FREEDOM

    UNITED COUNTRYS HISTORIC PROPERTYREAL ESTATE SOLUTIONS

    Slide Number 1United Country OverviewSlide Number 3United Country OverviewUnited Country OverviewSlide Number 6Slide Number 7United Countrys Strategic PartnersUnited Countrys Blended Model of Real Estate MarketingTop Ranked Website More Exposure For Your PropertiesExclusive Historic Property WebsiteSearch Engine Indexing at the Listing LevelAutomatic Uploads to the Biggest Real Estate SitesiPhone AppOptional Enhanced Marketing SolutionsPublic RelationsValue To Our ClientsValue To Our ClientsSlide Number 19