Embed Size (px)
DESCRIPTION
TWTRCON DC 09 case study presentation about how to use Twitter for recruitment and branding. Created by Jessica Lee, Senior Employment Manager, APCO Worldwide (@jessica_lee | @APCOjobs) and Kerry Noone, Marketing Communications Manager, Sodexo USA, Talent Acquisition Group (@SodexoCareers)
Citation preview
Twitter for Business | Washington DC | October 22, 2009
Official Network Sponsor
@twtrcon#twtrcon
twtrcon.comstats.twtrcon.com
Twitter for Business | Washington DC | October 22, 2009
Official Network Sponsor
Thank You to Our Sponsors
OFFICIAL NETWORK SPONSOR
BOOTSTRAP SPONSORS
SPONSORS
Twitter for Business | Washington DC | October 22, 2009
Official Network Sponsor
Follow Our Tweets
@TWTRCON Conference & general updates
@TWTRBIZ Twitter for business
@TWTRGOV Twitter for government
@TWTRNPO Twitter for non-profits & associations
@TWTREDU Twitter for education
@TWTRMEDIA Twitter in media & entertainment
@TWTRSTATS Social media statistics & research
Twitter for Business | Washington DC | October 22, 2009
Official Network Sponsor
Case Study
Twitter and Recruiting
• Jessica Lee, Senior Employment Manager, APCO Worldwide | @jessica_lee | @APCOjobs
• Kerry Noone, Marketing Communications Manager, Sodexo USA, Talent Acquisition Group | @SodexoCareers
jessica_leeJessica Lee
SodexoCareersKerry Noone
to recruit + hire@jessica_lee@APCOjobs
@sodexocareers
jessica_leeJessica Lee
SodexoCareersKerry Noone
Jessica Lee - @jessica_lee, @APCOjobssenior employment manager - APCO Worldwideeditor - Fistful of Talent
Kerry Noone - @SodexoCareersMarketing Communications Manager - Sodexo USA
jessica_leeJessica Lee
SodexoCareersKerry Noone
three ways to use twitter for hiring: 1) employment branding. 2) candidate engagement/ relationship building. 3) find + source candidates.
jessica_leeJessica Lee
SodexoCareersKerry Noone
“The qualities that make Twitter seem inane and half-baked are what makes it so powerful”
– Jonathan Zittrain, Harvard law professor and Internet expert
jessica_leeJessica Lee
SodexoCareersKerry Noone
employment branding’s ultimate goal? being a great place to work.
jessica_leeJessica Lee
SodexoCareersKerry Noone
candidate engagement/relationship building – addressing the resume black hole…
jessica_leeJessica Lee
SodexoCareersKerry Noone
"I'm used to automatic responses. Just to have someone who replies and is generally interested in helping is huge.”
– Sodexo Candidate
jessica_leeJessica Lee
SodexoCareersKerry Noone
wordymusic: @SodexoCareers lol hi there. Are you a bot?
SodexoCareers: @wordymusic - no I'm a real person!
wordymusic: @SodexoCareers Oh, cool. Hi real person! What’s up?
jessica_leeJessica Lee
SodexoCareersKerry Noone
jessica_leeJessica Lee
SodexoCareersKerry Noone
post job openings
jessica_leeJessica Lee
SodexoCareersKerry Noone
retweets = viral postings
jessica_leeJessica Lee
SodexoCareersKerry Noone
within a two hour period of this tweet, 300
clicks, 35 resumes, 5 email
inquiries
jessica_leeJessica Lee
SodexoCareersKerry Noone
# #whatido#jobseeker#jobangels#_________
jessica_leeJessica Lee
SodexoCareersKerry Noone
You are here.
jessica_leeJessica Lee
SodexoCareersKerry Noone
How do you measure success?
jessica_leeJessica Lee
SodexoCareersKerry Noone
"oh this is going to be addictive" – Dom Sagolla, Twitter co-creator
jessica_leeJessica Lee
SodexoCareersKerry Noone
Connect with us online!
@jessica_lee or @APCOjobs@SodexoCareers
jessica_leeJessica Lee
SodexoCareersKerry Noone
jessica_leeJessica Lee
find tweeters based on their tweets, bio content or location
jessica_leeJessica Lee
SodexoCareersKerry Noone
jessica_leeJessica Lee
jessica_leeJessica Lee
SodexoCareersKerry Noone
“I'm so 3008. You’re so 2000 and late.”
SodexoCareersKerry Noone
jessica_leeJessica Lee
SodexoCareersKerry Noone
jessica_leeJessica Lee
jessica_leeJessica Lee
SodexoCareersKerry Noone
jessica_leeJessica Lee
boolean, FTW
notand
or
jessica_leeJessica Lee
SodexoCareersKerry Noone
jessica_leeJessica Lee
popularity is nice… but try to make the right kind of friends.
jessica_leeJessica Lee
SodexoCareersKerry Noone
jessica_leeJessica Lee
jessica_leeJessica Lee
SodexoCareersKerry Noone
“Facebook is to 2007 as Twitter is to 2009. It’s the most open communication platform out there“
– Roger Kondrat, social media consultant
SodexoCareersKerry Noone
jessica_leeJessica Lee
SodexoCareersKerry Noone
“Twitter lets me hear from a lot of people in a very short period of time.”
– Robert Scoble, blogger
SodexoCareersKerry Noone
jessica_leeJessica Lee
SodexoCareersKerry Noone
but why twitter? because it’s cheap
and easy. it’s the great equalizer.
Twitter for Business | Washington DC | October 22, 2009
Official Network Sponsor
@twtrcon#twtrcon
twtrcon.comstats.twtrcon.com
