Twitter for Business | Hilton New York | June 14, 2010

Anchor SponsorsCo-located with

@twtrcon#twtrcon

twtrcon.comsocialmediaatwork.com

Twitter for Business | Hilton New York | June 14, 2010

Anchor SponsorsCo-located with

Thank You to Our SponsorsANCHOR SPONSORS

SILVER SPONSORS

PLATINUM SPONSORS

GOLD SPONSORS RESEARCH SPONSOR RECEPTION SPONSOR

Please visit our sponsors and exhibitors during the breaks!

Twitter for Business | Hilton New York | June 14, 2010

Anchor SponsorsCo-located with

Case Study: Real-Time Information, Instant Decision-Making

• Mark Palmer, CEO, StreamBase Systems | @mrkwpalmer

4

Mark Palmer, CEO

Case Study: Real Time Information, Instant Decision-Making

5

StreamBase Complex Event Processing (CEP) - data management for

streaming information

6

Networking, the Internet, and wireless communications have caused the amount of streaming data

in the world to explode. Twitter transmits 1.6 million tweets an hour

7

But most existing business systems look at what happened in the past...

8

The history of streaming business data

1990-2000: Real time market data – Reuters, Bloomberg

1998: Web click streams

2002: Health Care (digitized bed side equipment)

2004: RFID (real-time casinos)

2004: Elementized news feeds – Dow Jones, Reuters

2009: Twitter

9

Stream Processing looks at what’s happening now so that you can

respond (before the opportunity, or threat, has gone)

10

Real Time Data Processing at Work

CEP: Recognized as 1 of 26 Most Innovative Technologies in the World in 2010

• Invented ~ 2000 at MIT, Cambridge University, Stanford• Can Process millions of events a second and make sub-millisecond

decisions

Commercial Applications in Finance, Intelligence, and Web• Dominant use of CEP in financial services• Federal government: defense and intelligence agencies• General CEP applications – telecom, monitoring, fraud detection

11

Automated, intelligent

trading and regulation on Wall Street

Sentiment analysis

Circuit breakers

Exchange communication

12

The U.S. National Security Agency uses CEP to monitor our homeland

security and proactively act on threats

13

Static Data Processing: “When was the price of MSFT below its trailing 5 minute moving average yesterday?”

time

Real Time Data Processing: “What equities are below their trailing 5 minute VWAP right now and what should I trade right now.”

Stream ProcessingTurning Data Processing on its Head

14

trade

Stream processing powers innovation through simplicity

“We modify the behavior of our trading system every day.”

- StreamBase customer PhaseCapital

- StreamBase customer Kairos

“We developed in 4 months what would have taken 4 years.”

f(x)

15

CEP – Visual Programming

16

What new real-time analytics might be possible?

What macro-market sentiment analysis could you find useful in real-time?

What defensive measures could be made better with Twitter-based circuit breakers?

Twitter for Business | Hilton New York | June 14, 2010

Anchor SponsorsCo-located with

@twtrcon#twtrcon

twtrcon.comsocialmediaatwork.com