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Twitter for Business | Hilton New York | June 14, 2010
Anchor SponsorsCo-located with
@twtrcon#twtrcon
twtrcon.comsocialmediaatwork.com
Twitter for Business | Hilton New York | June 14, 2010
Anchor SponsorsCo-located with
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Twitter for Business | Hilton New York | June 14, 2010
Anchor SponsorsCo-located with
Real Time Tools Mini Session
• Adam Zbar, CEO, Tap11 | @zman47 | @tap11
Tap11Twitter Business Intelligence
™
What Is Tap11
The Real-Time Intelligence
Service To Monitor, Engage,
& Grow Your Audience
5
• Twitter Selects As Top 6 App @ Chirp Judges View As “Omniture of Real-Time Web”
• 500+ Major Brands & Marketers in Trial Top Online, Consumer, Media, Retail, Finance, Travel, Beverage, PR, and Marketing Firms
• Award-Winning Enterprise Team & Platform Team Built Largest US Mobile Media Service Webby, Best Mobile Social Site
• Strong Business Model Enterprise, Pro, & Buzz Subscriptions
6
Company Overview
7
2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59
1 HR 1DAY 1WK 1M 3M
http://tap11.com/goldmansachs
Monitor conversations with real-time analytics
Monitor conversations with real-time analytics
Term: Goldman Sachs
Goldman Sachs
3.2K
3.1K
3.0K
2.9K
2.8K
2.7K
2.5K
2:30 2:31 2:32 2:33 2:34 2:35 2:36 2:37 2:38 2:39 2:40 2:41 2:42 2:43 2:44 2:45 2:46 2:47 2:48 2:49 2:50 2:51 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59
Last 30 mins
@johnjohn
John YinShanghai
@emmaelelizabeth
Emma ElizabethSan Francisco
Can someone give me a good reason that we haven’t burned Goldman Sachs to the ground yet?
18 minutes ago via Tap11
SEIU is trashing one of our Gr*inch nominees: Goldman Sachs exec comp still obscene.
22 minutes ago via webOversight, 2887 Hits
Bonus, 3773 Hits
Convict, 3401 Hits
Senate, 2947 Hits
Term: Goldman
3.2K
3.1K
3.0K
2.9K
2.8K
2.7K
2.5K
2:30 2:31 2:32 2:33 2:34 2:35 2:36 2:37 2:38 2:39 2:40 2:41 2:42 2:43 2:44 2:45 2:46 2:47 2:48 2:49 2:50 2:51 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59
http://tap11.com/goldmansachs
Discover conversation buzz
influencers & topics
Discover conversation buzz
influencers & topics
9
Get alerts and continue
conversationson-the-go
Get alerts and continue
conversationson-the-go
10
http://tap11.com/goldmansachs
Post text, link, picture, or video
update
Post text, link, picture, or video
update
11
Goldman Sachs: Goldman CEOexplains new executive compsystem – stock vs. cash bonusby Goldman Sachs, Mar 26, 77,623 viewsvolume 8
New York Fed 'Very Sensitive' on AIG, E-Mail Says – Business Week: http://bit.ly/8Sfq5U #goldmansachs by Goldman Sachs, Mar 26, 21,234 link clicksvolume 5
Calendar Of Investment-Grade Debt: KfW 10-Year Bond – FOXBusinesshttp://bit.ly/4MKHh4 #goldmansachsby Goldman Sachs, Mar 26, 15,212 link clicksvolume 4
A Popular Financial ETF Will Be Put to the Test - Wall Street Journalhttp://bit.ly/8c4QZD #goldmansachs by Goldman Sachs, Mar 26, 18,713 link clicksvolume 5
Banks pledge aid to help Haiti relief effort - Financial Timeshttp://bit.ly/6fpyWE #goldmansachsby Goldman Sachs, Mar 26, 31,223 link clicksvolume 8
1,000
2,000
3,000
4,000
5,000
Media Views (77,623 total)
Retweets (324 total)
My Tweets
http://tap11.com/goldmansachs
Measure impact of each updateMeasure impact of each update
• Vector based algorithm Components include link stats, Twitter stats, media metrics, and more
• Measures tweet impact Overall engagement score
• Predictive Resonance Best time of day to Tweet for reach, engagement, & virality
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Measure Tweet Impact – Volume™
13
http://tap11.com/goldmansachs
Zoom out to see full dashboard
of statistics
Zoom out to see full dashboard
of statistics
Thank You
• Join Tap11 Private Trial Program– 500+ major brands and marketing partners– 30 day free trial!
14
Request Free Trial @ Tap11.com
Twitter for Business | Hilton New York | June 14, 2010
Anchor SponsorsCo-located with
@twtrcon#twtrcon
twtrcon.comsocialmediaatwork.com
