Twitter for Lawyers

for lawyersfor lawyers

What’s in it for me?

Victoria Pynchon, Esq.ADR Services, Inc. and the American Arbitration

Association

• Control of your “brand”• Unlimited access to your market• Your market’s unlimited access to you• Weak links = greatest opportunities• Connection with mass media

– NPR– Law.com– L.A. and New York Times

• High profile in local, state, national and international market

• Fewer rubber chicken dinners

What’s in it for me?

Victoria Pynchon ADR Services (c) 2009


• Lawyers– AmLaw 100 and 200– mid-sized firms– Solo practitioners

• Business– Fortune 50 & 500– mid-market– Small business

• People who refer people– church/temple members– therapists– Sports– PTA/rotary/clubs– Networks (legal; women; business;

professional)

Who is your market?

What does your market read and hear and watch?

• “virtual water cooler” in 140 characters or less• People hire and recommend those whose names

they recognize and trust as experts– i.e., @Labor_Lawyer posts news and views on

employment law & is followed by HR people at Fortune 500 companies

– @ipstrategist followed and was followed by Business Week & published short piece in online Business Week as result of twitter

• Drive traffic to blog • Publicize news• Create personal relationships with people in

market• Where to find lawyers on twitter

http://lextweet.com

Networking on steroids


http://lextweet.com/



Real time Search & Managing Your Twitter “Channels”

Connecting for Job Help by Barbara Rose

Gwynne Monahan is not a lawyer, but she knows what it’s like to lose a job. So the Twitter thread she spotted in May about lawyer layoffs caught her attention. “Wondering why laid-off attorneys don’t band together and start a new law firm,” a lawyer tweeted.

Attorney Victoria Pynchon asked if someone would use Ning, the social networking platform, to start a site where lawyers could help one another weather the downturn. Monahan jumped on the idea because she wanted to learn Ning. Ten minutes later, she tweeted, “@vpynchon asked if anyone wanted to create a Ning site, and so I did, and here it is: Lawyer Connection.”

http://twitter.com/vpynchon/


What about boundaries?As Anne LaMotte says in Bird by Bird, we each have our own emotional acre and we can do anything we want on it. We can also include and exclude anyone we want.

If you are a private person, draw a clear boundary between your private life and your online life.

You have a multiplicity of selves and you do not need to bring all of them online.

The ones you DO bring online, however, must be AUTHENTIC.

Wherever you market and however you market, follow your bliss
