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Did you know that Facebook is the leading social media outlet that consumers use to find lawyers? Start increasing your brand visibility and lead generation by building or updating your law firm’s Facebook page. Our presenter, Jacob Sapochnick, a San Diego immigration attorney–whose law firm’s Facebook page has proven tremendously successful for his business–offers best practices for creating a successful marketing channel through Facebook. Get the slides from our webinar to learn: -The value of Facebook for Lawyers today -Tips for creating a social media calendar -How to build a Facebook page that converts -Best practices for writing posts for engagement -The use of check ins and review to increase reach
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Mastering Facebook For Lawyers
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About Jacob Sapochnick, Esq.
Owner, The Law Offices of Jacob Sapochnick Jacob Sapochnick is an Immigration Attorney in San Diego, CA. his firm is using Facebook and Social Media exclusively for its marketing. The firm’s Facebook page is one of the largest in the US for lawyers with almost 100,000 likes.
Jacob blogs on Immigration and Policy at www.visalawyerblog.com and on Twitter. He also consults other lawyers on legal marketing and social media and publishes the Enchanting Lawyer Blog and Podcast at www.enchantinglawyer.com.
The Facebook Road Map
Target Audience
Key Words
Your Competition
Content
Target Audience
Helps With Graph Search
Helps Build Your Community
Builds Engagement
Facebook Advertisements
Key Words
• Organic SEO (Search Engine Optimization)
• Specific & Focused Words
• Key Word Rich Profile
Market Research
• Research Your Competitors
• Research Influencers
• Review Others In The Field
Content
• Build Credibility
• Be The Expert
• Be Personal
• Share Your Voice
Timeline For Success
Create Your Page
Type Of Page Category Profile About Section
Cover Photo
Make Your Cover Photo Compelling• Tell Your Story• Change Quarterly (If Not More Often)
Profile Image• Brand Logo – Be Consistent – Top Of Mind Awareness
Custom Tabs
• Customize Up To 12 Tabs• Add Other Social Media Channels• Contact Form• Portfolio
Ready-Set-Publish
Things To Consider BEFORE
• Profile Complete?• Well Branded?• Starter Content?• Review And Review
PUBLISH!
Keys To Success
Consistency
Monitor
Budget• Include Your Time
Hire A Professional• Community Manager
Invest In Knowledge• Follow Blog• Social Media Influencers
PUBLISH!
Contact Us
Jacob SapochnickThe Law Offices Of Jacob Sapochnickjacob@enchantinglawyer.comwww.enchantinglawyer.comwww.facebook.com/enchantinglawyer
MyCaseLegal Practice Management Softwarewww.MyCase.comwww.MyCase.com/blog(800) [email protected]
Questions?
Thank You
