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Twitter Inc. | #Lawyernomics Twitter for lawyers Russ Laraway, Director SMB Sales @russlaraway

Lawyernomics2013 - Twitter for Lawyers

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With Twitter Director of SMB Sales, Russ Laraway

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Page 1: Lawyernomics2013 - Twitter for Lawyers

Twitter Inc. | #Lawyernomics

Twitter for lawyersRuss Laraway, Director SMB Sales@russlaraway

Page 2: Lawyernomics2013 - Twitter for Lawyers

Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

Twitter brings you closer...

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

Kevin Durant @KDTrey5This lockout is really boring...anybody playing flag football in Okc...

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Twitter Inc. | #Lawyernomics

Kevin Durant @KDTrey5This lockout is really boring...anybody playing flag football in Okc...

George Overbey @GroverbeyGot a game tonight in Stillwater!!! I need a deep threat!!! RT @KDTrey5: This lockout is really boring...anybody playing flag football in Okc...

Page 9: Lawyernomics2013 - Twitter for Lawyers

Twitter Inc. | #Lawyernomics

Kevin Durant @KDTrey5This lockout is really boring...anybody playing flag football in Okc...

George Overbey @GroverbeyGot a game tonight in Stillwater!!! I need a deep threat!!! RT @KDTrey5: This lockout is really boring...anybody playing flag football in Okc...

Kevin Durant @KDTrey5@groverbey can i play?

Page 10: Lawyernomics2013 - Twitter for Lawyers

Twitter Inc. | #Lawyernomics

Kevin Durant @KDTrey5This lockout is really boring...anybody playing flag football in Okc...

George Overbey @GroverbeyGot a game tonight in Stillwater!!! I need a deep threat!!! RT @KDTrey5: This lockout is really boring...anybody playing flag football in Okc...

Kevin Durant @KDTrey5@groverbey can i play?

George Overbey @GroverbeyCan you catch?? We’ve won the ‘ship for 3 years! Tonight @ 10

Page 11: Lawyernomics2013 - Twitter for Lawyers

Twitter Inc. | #Lawyernomics

Kevin Durant @KDTrey5This lockout is really boring...anybody playing flag football in Okc...

George Overbey @GroverbeyGot a game tonight in Stillwater!!! I need a deep threat!!! RT @KDTrey5: This lockout is really boring...anybody playing flag football in Okc...

Kevin Durant @KDTrey5@groverbey can i play?

George Overbey @GroverbeyCan you catch?? We’ve won the ‘ship for 3 years! Tonight @ 10

Kevin Durant @KDTrey5@groverbey forreal?

Page 12: Lawyernomics2013 - Twitter for Lawyers

Twitter Inc. | #Lawyernomics

Kevin Durant @KDTrey5This lockout is really boring...anybody playing flag football in Okc...

George Overbey @GroverbeyGot a game tonight in Stillwater!!! I need a deep threat!!! RT @KDTrey5: This lockout is really boring...anybody playing flag football in Okc...

Kevin Durant @KDTrey5@groverbey can i play?

George Overbey @GroverbeyCan you catch?? We’ve won the ‘ship for 3 years! Tonight @ 10

Kevin Durant @KDTrey5@groverbey forreal?

George Overbey @GroverbeyOnly if you bring your A game. Yes for real! Come up early and hangout. go over some plays.

Page 13: Lawyernomics2013 - Twitter for Lawyers

It all started with a Tweet

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Twitter Inc. | #NRF2013

Andrew Nusca @editorialiste

@carr2n [Twitter] was also a great place to laugh, cry, argue, sympathize together. a pop-up town square for the northeast u.s.

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

200Mactive users

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Twitter Inc. | #Lawyernomics

Then: 3 years, 2 months, 1 day

1 Billion Tweets

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Twitter Inc. | #Lawyernomics

Now: Every 2.5 daysThen: 3 years, 2 months, 1 day

1 Billion Tweets

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Twitter Inc. | #Lawyernomics

What we tweet about

Allan Kittleman @AKittleman

Senate Finance Committee has just defeated SB 683, the minimum wage bill @Reporterroblang @mdchamber @HoCoChamber @BlairHoCoTimes

Page 24: Lawyernomics2013 - Twitter for Lawyers

Twitter Inc. | #Lawyernomics

Greenpeace Aus Pac @GreenpeaceAustP

Poll: Two-thirds of Americans want #Obama to act on climate change ow.ly/hJue7 #SOTU

What we tweet about

Page 25: Lawyernomics2013 - Twitter for Lawyers

Twitter Inc. | #Lawyernomics

What we tweet about

Zhanna Shamis @Zhanna

Interesting take on advantages of being an American immigrant: pbs.org/newshour/bb/so...

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

Relationships

+Trust =Thought-leadership

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

+Trust =

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Twitter Inc. | #Lawyernomics

+ =

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

Relationships

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

Mike Wasylik@MikeWas

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Twitter Inc. | #Lawyernomics

Mike Wasylik@MikeWas CTU

@ctuniversity

Patrick DiDomnico@LawyerKM

LegalTweets@LegalTweets

Dan Abrams@danabrams

Lawyers.com@Lawyerscom

Melanie Ashworth@in_house_lawyer

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

!

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

Thought-leadership

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

Planned-ahead #Lawyernomics Tweet example

Extend the reach of your preso. Plan ahead w/ Tweets about your talk and ask a colleague to live-tweet them. @russlaraway #Lawyernomics

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Twitter Inc. | #Lawyernomics

Promoted

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Promoted • FollowRaymond Lahoud, Esq @baur...

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Promoted • FollowRaymond Lahoud, Esq @baur...

Promoted Account

Page 62: Lawyernomics2013 - Twitter for Lawyers

Promoted • FollowRaymond Lahoud, Esq @baur...Raymond Lahoud, Esq @baurkotlaw

Promoted • Follow

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Promoted by Mike Wasylik

Mike Wasylik @MikeWasNeed answers about fighting foreclosure in Florida? Free 30-page ebook: bit.ly/fcguide

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Promoted Tweet

Promoted by Mike Wasylik

Mike Wasylik @MikeWasNeed answers about fighting foreclosure in Florida? Free 30-page ebook: bit.ly/fcguide

Page 65: Lawyernomics2013 - Twitter for Lawyers

Promoted by Mike Wasylik

Mike Wasylik @MikeWasNeed answers about fighting foreclosure in Florida? Free 30-page ebook: bit.ly/fcguide

Need fast answers about fighting foreclosure in Florida? Get our free 30-page ebook right now: bit.ly/fcguide

Mike Wasylik @MikeWas

Promoted by Mike Wasylik

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Twitter Inc. | #Lawyernomics

A Florida lawyer helping homeowners fight foreclosure.

Mike Wasylik@MikeWas

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Twitter Inc. | #Lawyernomics

A Florida lawyer helping homeowners fight foreclosure.

Mike Wasylik@MikeWas

$

$

$

$$

$

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Twitter Inc. | #Lawyernomics

Promoted by AmericanEqualRights

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Twitter Inc. | #Lawyernomics

@AFER Promoted TweetPromoted by AmericanEqualRights

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Twitter Inc. | #Lawyernomics

Promoted by AmericanEqualRights

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Twitter Inc. | #Lawyernomics

4,500mentions

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

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Twitter Inc. | #Lawyernomics

+Trust =

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Twitter Inc. | #Lawyernomics

+ =

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Twitter Inc. | #Lawyernomics

Trust =

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Twitter Inc. | #Lawyernomics

#thankyou@russlaraway

business.twitter.com