Twitter for Lawyers - Social Media Training

Create Momentum with Twitter

A Lawyers Do Social Media™ Program

www.UpwardAction.com

Creating Momentum with Social Media

  Listen   Position   Attract   Engage   Influence   Convert

© Copyright 2011 Upward Action LLC All Rights Reserved.

You Can Create Momentum and Increase the Visibility

of Your Law Practice When You Leverage

Twitter Power!


Twitter !Lingo !


Tweet !=!

140 character message!


Retweet !=!

A tweet that is forwarded.!


Direct Message!(aka “DM”)!

=!Private Message!


Hash Tag!=!

Number/Pound symbol “#” that connects “tweets” from different people into a single conversation

thread.!



Tweeple!=!

What you become when you use Twitter more than

once a day. !


Let’s Engage!

  Hash Tag = #dcbartwt   Tasha (aka “TC”) = @upwardaction   Dan = @danielmills


Twitter QuickStart   Create an account!

  www.Twitter.com !

  Write a short bio!  Professional + Strategically Personal!

  Upload a photo!  1st impressions are lasting impressions!

  Create a private list of people to follow.!  Clients, Ideal Clients, Journalists, Industry Leaders!

  Add 10 relevant tweets to your twitter stream!

  Follow people from your private lists!

  Engage your Twitter community!  Retweets, Public Messages, Direct Messages!

BONUS – Customize Your Background!© Copyright 2011 Upward Action LLC All Rights Reserved.

Twitter Profile


Twitter’s Unfair Advantage

1.  Visibility!2.  Connection!3.  Influence!


15 Ways to Leverage Twitter 1.  Expand your network!2.  Connect with ideal clients!3.  Connect with industry leaders!4.  Connect with journalists!5.  Connect with lawyers in complementary practice areas!6.  Get noticed by the media!7.  Discover new blogs and websites!8.  Monitor activity at conferences!9.  Monitor industry buzz, news and commentary!10.  Follow the federal government!11.  Locate subject matter experts !12.  Increase traffic to your website or blog!13.  Promote events!14.  Get booked to speak to business groups!15.  Build an influential personal brand!


Expand Your Network


Use Twitter lists 2 discover ideal clients, industry leaders, journalists & influencers !

(via @upwardaction.com) #dcbartwt !


Get Noticed


Use Twitter 2 share relevant info that adds value 2 the lives of your

ideal clients !(via @upwardaction.com) #dcbartwt !


Monitor Industry Buzz, New

and Commentary


Use Twitter 2 stay current and expand your base of knowledge !



Monitor Conference

Activity


Use Twitter hashtags 2 learn from conferences - even when you

didn't attend !(via @upwardaction.com) #dcbartwt !



Monitor the Federal

Government + Agencies


Find Subject Matter

Experts


Use Twitter search tools to discover new subject matter experts !



Increase Website Traffic


Increase traffic 2 your website & blog with Twitter by sharing links

2 your articles & posts !(via @upwardaction.com) #dcbartwt !


Promote Your Events


Expand your personal brand by sharing your upcoming events on

Twitter (via @upwardaction). #dcbartwt !


Get Booked to Speak to

Business Groups


Get more speaking engagements with Twitter by engaging chamber

leaders (via @upwardaction). #dcbartwt !


Increase Your Influence



Increase your influence with Twitter by sharing relevant

information with personality (via @upwardaction). #dcbartwt !


What are lawyers tweeting about?



Twitter Tools


Listorious

Find great lists of people and organizations to follow and monitor.!

www.listorious.com


Use http://listorious.com 2 find great lists of people &

organizations to follow on Twitter (@upwardaction)

#dcbartwt !


www.Listorious.com


LexTweet

This is a fantastic and FREE directory contains thousands of lawyers and others affiliated with

the legal industry.!

www.lextweet.com


Use http://lextweet.com to find great lists of people and

organizations to follow on Twitter (@upwardaction)

#dcbartwt !


www.LexTweet.com


Topsy

Topsy is a real-time search engine that gives pretty good Twitter

results. !

www.Topsy.com


http://Topsy.com is a real-time search engine that gives pretty

good Twitter results. (@upwardaction) #dcbartwt !


www.Topsy.com


Kurrently

Kurrently provides real time updates for Twitter, Facebook and a variety

of search engines.!

www.kurrently.com


www.Kurrently.com


www.Kurrently.com


Hootsuite

Hootsuite makes it easy for you to schedule social updates, create a

social media team and review analytics.!

www.hootsuite.com


www.Hootsuite.com


Timely

Timely analyzes your Twitter activity and suggests times when your Tweets will most likely be

seen and shared.!

www.timely.is


www.Timely.Is


dlvr.it

 This service takes any RSS feed and automatically posts RSS feeds to Twitter, LinkedIn, Facebook and other social networks. !

 It provides useful stats on clicks, followers, and popular posts, among other things.!

www.dlvr.it


dlvr.it


Twilert

This free tool sends daily email updates containing Twitter search

results based on specific keywords.!

www.twilert.com


www.twilert.com


Tasha Cooper Coleman, Esq. (aka “Coach TC”) is an attorney, social marketing consultant and branding strategist. She is also the award-winning CEO of UpwardAction®, where she helps lawyers and firms win more client engagements, in less time, by leveraging the power of compelling brand messages + social marketing.

Tasha is a published author and professional speaker who has been featured in publications that include Black Enterprise and Suburban Essex magazines. She has a law degree from Columbia Law School (NY) and a B.A. from Hampton University (VA).

Tasha is available for keynote presentations, firm retreats, executive coaching, social media training (on-site or virtual) and strategic planning sessions.


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UpwardAction® Signature Programs for Solo and Small Firms

VIP Strategy Days are for firms and lawyers who are ready to leverage the power of social media and Internet marketing to exponentially increase their results. You’ll spend a full day working with Tasha Cooper Coleman in on your strategic plan of action.

BusinessAction™ Coaching Groups are structured to teach you exactly how to leverage the power of social media and the Internet for profitable growth. You will learn effective strategies for attracting, engaging and influencing the decisions of your target market and ideal clients.

You can learn more about our programs for lawyers at www.LawyersDoSocialMedia.com


Let’s Connect on Twitter

www.Twitter.com/UpwardAction

Visit Us Online at http://LawyersDoSocialMedia.com


Contact Us

www.UpwardAction.com

1325 G Street, NW Suite #500 Washington, DC 20005

T: 1.800.753.6576 F: 1.866.669.4313 E: [email protected]


UpwardAction® is a digital communications and social marketing company. We help lawyers and firms leverage the power of social marketing to win more client engagements, in less time.

We provide strategic planning, virtual and on-site training programs and social marketing implementation services.

Twitter: http://Twitter.com/UpwardAction Facebook: http://Facebook.com/UpwardAction LinkedIn: http://LinkedIn.com/Companies/upwardaction-llc

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Twitter for Lawyers - Social Media Training