colderice

@colderice

@colderice

The Social NavigationGPS System

•

@colderice

• 6 Tools

• 7 Rules

• All in ~30 minutes

The Social NavigationGPS System

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Question: Do You Use Social Media?

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Question: Do you use it

“successfully”?

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@colderice

Welcome to

Fantasy Island

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WoM

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Look Up In the Sky!

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Rule #1Autom

ate Wisely

Good

Bad

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@colderice

Rule #2

Don’t boreme!

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Be Re-Tweetable

Be Remarkable

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@colderice

@colderice

Pop Quiz: What is the fastest way to get the word

out?

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@colderice

@colderice

@colderice

Traditional or Social Media

Pushes information Fosters conversation

One-Way bullhorn Drives engagment

Marketing convo. Organic conversation

Introduction of service Interaction with clients

Cast a wide net More targeted

Limited channels of distrib.

Unlimited channels

Prioritized for paid SEO Organic SEO focused

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@colderice

Rule #3

People Drive

Commerce NOT

Brands

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@colderice

Pop Quiz: What 5 letters will get

your message out to more people?

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Plz RT

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@colderice

@colderice

@colderice

Something

Lintrestin

gSomething

Lintrestin

g

@coldericephoto credit: iLounge.com

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OMG!

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Rule #4

Ask for What You

Want

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Not Rocket Science, eh?

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Rule #5

Velvet Ropes Rock!

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@colderice

Rule #6

Don’t Pull a Kanye

image by http://rocketraygun.deviantart.com/

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Social Mirror Theory by Sociologist Dilthey “...people define themselves using others viewpoints.”

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@colderice

@coldericeTheEcommerceGro

up.org

Join the conversation...

Check out the

business conversation

sin the

EcommerceGroup

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Rule #7

See Rules 1 -

6

colderice

2-hours of Social Marketing

killer content on 2 DVD’s

Recorded in Australia